In this podcast, we talk about the types of partnerships for brands, why brands shouldn’t avoid it, steps towards your initial partnership, and more. Conner is the founder & CEO of co-op commerce which is a modern network of brands growing together. Conner Sherline LinkedIn: https://www.linkedin.com/in/connersherline Website: https://www.coopcommerce.com/ Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to...
Apr 01, 2021•11 min
Theresa is the founder of Fiery Feather. She is a culturally focused process champion and productivity expert. Her mission is to help teams get things done while enjoying their journey. On this episode, we talk about the difference between productivity and efficiency, managing your time as a solopreneur, keeping the human touch in productivity, and so much more! Resources: Theresa’s website: https://thefieryfeather.com/ Theresa’s LinkedIn: https://www.linkedin.com/in/theresa-m-ward-she-her-05646...
Mar 29, 2021•29 min•Ep. 114
In this podcast, we talk about the benefits of customer journey buying, how you can compare it with cross-selling, upselling, and bundling, attributions of sales and more. Ross is an entrepreneur and a specialist in Ecommerce. He founded ShopCreatify in 2015 and loves every second of working with their great Ecommerce merchant clients. Ross Allchorn’s LinkedIn: https://za.linkedin.com/in/webdesignconsultant ShopCreatify’s Twitter: https://twitter.com/shopcreatify ShopCreatify’s Facebook: https:/...
Mar 25, 2021•13 min
Prashant Mehta is the founder of Conscious Step. It’s a sustainable sock company that uses the majority of its profits to support leading nonprofit organizations. On this episode, we talk about Prashant’s humble beginnings, the growth of his business, his advocacy of giving back to the community, and so much more! To learn more, visit: http://honestecommerce.co Resources: Conscious Step’s website: consciousstep.com Visit gorgias.grsm.io/honest to get your 2nd month with Gorgias free! Visit klavi...
Mar 22, 2021•19 min•Ep. 113
In this podcast, we talk about customer retention through post-purchase, ways to make your post-purchase campaign more effective, how subscriptions can help Ecommerce, and more. Val Geisler’s Twitter: https://twitter.com/lovevalgeisler Val Geisler’s LinkedIn: https://www.linkedin.com/in/lovevalgeisler Fix My Churn Website: https://fixmychurn.com/ Val Geisler’s Website: https://www.valgeisler.com/ Honest Ecommerce is a weekly podcast, community & educational resource providing online store ow...
Mar 18, 2021•15 min
Colin McIntosh is Founder & CEO of Sheets & Giggles, a sustainable but funny-first bedding brand based in Denver, Colorado. On this podcast, we talk about why Colin chose Indiegogo over Kickstarter, how much time and money gets invested on crowdfunding campaigns, being very careful of predatory crowdfunding agencies, and so much more! To learn more, visit: http://honestecommerce.co Resources: Colin’s LinkedIn: linkedin.com/in/colindmcintosh Sheets and Giggles website: https://sheetsgiggl...
Mar 15, 2021•45 min•Ep. 112
In this podcast, we talk about how brands can use headless, different examples of what headless is, why you need to use headless, and more. Nick is the co-founder of Shogun, an angel investor, and an Ecommerce tech geek. Nick Raushenbush’s LinkedIn: https://www.linkedin.com/in/nickraushenbush Website: https://getshogun.com/ Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their...
Mar 11, 2021•16 min
On this episode, we talk about missing in-person meetups, Vivian’s crazy turnaround story, choosing to be productive amidst the pandemic, and so much more! Vivian is the Founder & CEO of KinkyCurlyYaki, a Business Empowerment Coach, a Shopify Expert, and an all around dope lady. To learn more, visit: http://honestecommerce.co Resources: Vivian’s website: viviankaye.com Vivian’s Twitter: @itsviviankaye Vivian’s Instagram: @itsviviankaye KinkyCurlyYaki’s website: kinkycurlyyaki.com Get live in...
Mar 08, 2021•30 min•Ep. 111
In this video, we talk about the importance of upselling, cross-selling, and why you should increase your average order value. Kelly Vaughn is the CEO and founder of The Taproom, a Shopify Plus agency rooted in Atlanta. Kelly and her team have helped hundreds of Shopify merchants build successful marketing strategies; map out customer journeys that convert; and provide the insight, experience, and tools businesses need to keep growing. Kelly’s LinkedIn: https://www.linkedin.com/in/kellyvaughn Ke...
Mar 04, 2021•11 min
Liz Armbruester is senior vice president of global compliance operations at Avalara. On this podcast, we talk about the complexities of taxes, what are the considerations to keep in mind aside from sales taxes, when should store owners think about tax automation, and so much more! To learn more, visit: http://honestecommerce.co Resources: Liz’s LinkedIn: linkedin.com/in/liz-armbruester-a7034a5 Avalara AvaTax for Shopify Plus: avalara.com/us/en/products/integrations/shopify-plus.html Visit gorgia...
Mar 01, 2021•34 min•Ep. 110
In this podcast, we talk about how to get started on buying businesses, the advantage of buying a business compared to starting one from scratch, the important things to consider when buying one and so much more. Jaryd Krause is the Founder and CEO of Buying Online Businesses, the world’s largest community of people buying and selling successful website businesses. Jaryd Krause LinkedIn: https://au.linkedin.com/in/jarydkrause Website: https://buyingonlinebusinesses.com/ Honest Ecommerce is a wee...
Feb 25, 2021•10 min
On this podcast, we talk about having success in talent marketplaces, maintaining relationships when working with multiple agencies, the importance of having secondary KPIs, and so much more! Niccoló Gloazzo, CRO (conversion rate optimization) & Growth at Kettle & Fire To learn more, visit: http://honestecommerce.co Resources: Niccoló’s website: niccologloazzo.com Ecommerce Talks - Niccoló’s Podcast: listennotes.com/podcasts/ecommerce-talks-niccolo-gloazzo-lopOj8xzqc6/ Kettle and Fire’s ...
Feb 22, 2021•26 min•Ep. 109
In this podcast, we discuss why brands should have TikTok, techniques to improve your videos, why you need to utilize trends, and more. Jeff Couret is a digital marketing expert, SEOak company president, and a social media influencer. Jeff Couret’s LinkedIn: https://www.linkedin.com/in/jeff-couret Jeff Couret’s email: jeff@seoak.co Jeff Couret’s TikTok: https://www.tiktok.com/@jeffcouret Website: https://seoak.co/ Honest Ecommerce is a weekly podcast, community & educational resource providi...
Feb 18, 2021•8 min
Jeff McRitchie is the VP of Global Ecommerce at Spiral Binding where he is responsible for digital marketing, and Ecommerce for MyBinding.com , SpiralBinding.com , and Binding101.com . On this podcast, we talked about helping fellow store owners with SEO strategy, auditing, planning, product page optimization and so much more! To learn more, visit: http://honestecommerce.co Jeff’s LinkedIn linkedin.com/in/jeffmcritchie Visit gorgias.grsm.io/honest to get your 2nd month with Gorgias free! Visit k...
Feb 15, 2021•35 min•Ep. 108
In this podcast, we talk about how to properly utilize store credits and gift cards, why these are a straightforward way to engage with customers, how to make your customer experience better, and so much more. Nadav is the Vice President of Marketing at Rise.ai. He has been working in the Ecommerce industry for around 5 years. Nadav Berger’s LinkedIn: https://linkedin.com/in/nadav-berger-6a6581164 Website: https://rise.ai/ Honest Ecommerce is a weekly podcast, community & educational resourc...
Feb 11, 2021•10 min
On this podcast, we talk about the perceived value from high-quality images, when should you consider hiring pros or agencies, why lifestyle photography is expensive, and so much more! Jeff Delacruz is the Co-Founder and President of Products of White Photography. To learn more, visit: http://honestecommerce.co Resources: Jeff’s LinkedIn linkedin.com/in/jeffdelacruz Visit POW Product Photography’s website and try out their free test photo for Honest Ecommerce listeners! If you plan to DIY your p...
Feb 08, 2021•33 min•Ep. 107
In this podcast, we talk about how iOS 14 is interacting with how websites can track users, changes on Facebook’s side, tips for brands, and so much more. Kurt Bullock is the founder of the ecommerce marketing agency, The Produce Department. Kurt Bullock’s Twitter: https://twitter.com/kurtbullock Produce Department Website: https://www.producedept.co/ Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increas...
Feb 04, 2021•11 min
Ryan Kanaly is the Owner and Head Photographer of Smallhands Creative. On this podcast, we talk about being realistic in getting inspiration from industry leaders, knowing when to put money in advertising, how to fail fast, and so much more! To learn more, visit: honestecommerce.co Resources: Ryan’s Instagram: @ryansmallhands Smallhands Creative website: smallhandscreative.com Visit gorgias.grsm.io/honest to get your 2nd month with Gorgias free! Visit klaviyo.com/honest to get a free trial! Visi...
Feb 01, 2021•36 min•Ep. 157
In this podcast, we’re going to talk about how businesses have to shift from traditional to online, ways to ensure that your business is locally optimized, how to make your online business thrive, and so much more. Ted Bigham is the owner of Kow Abundant , an SEO agency in Columbus, Ohio. He helps local small businesses with a focus on SEO and Google Ads management. Ted Bigham’s LinkedIn: https://www.linkedin.com/in/tedbigham Kow Abundant’s YouTube: https://www.youtube.com/channel/UCoAUOHGEk90Bg...
Jan 28, 2021•11 min
Hannah is the Marketing Lead at Loox Photo Reviews App, helping store owners leverage and maximize UGC to increase conversions and brand discovery. On this podcast, we talked about when having many product SKUs can be detrimental, innovation vs “old ways”, why your customers are “drunk and in a rush”, and so much more! To learn more, visit: honestecommerce.co Resources: Hannah’s LinkedIn Page: linkedin.com/in/hannah-levenson-2767a5a1 Loox’s Shopify App Page: apps.shopify.com/loox Loox’s Website:...
Jan 25, 2021•37 min•Ep. 105
In this podcast, we talk about the different types of chatbots you can use for your Ecommerce business, how chatbots help customers and brands, the difference between a DIY chatbot and a pro-plan chatbot, and so much more! Greg Ahern is the founder and president of Ometrics® and Ochatbot®. He is a fanatic about conversion rate optimization, AI chatbots and lead generation. Greg Ahern’s LinkedIn: https://www.linkedin.com/in/ahern Ometrics Website: https://www.ometrics.com/ Ochatbot Website: https...
Jan 21, 2021•12 min
Chris Shipferling is a Managing Partner at Global Wired Advisors, a Lower Middle Market Investment Bank focused on Digital Assets. On this podcast, we talk about consumer packaged goods, why you should always collect data, and why placing your future on Facebook isn’t a good plan. To learn more, visit: honestecommerce.co Resources: Chris’s LinkedIn: linkedin.com/in/chrisshipferling Global Wired Advisors’ website: globalwiredadvisors.com Visit gorgias.grsm.io/honest to get your 2nd month with Gor...
Jan 18, 2021•43 min•Ep. 104
In this video, we talk about ways to get capital, different routes that Ecommerce brands can take for scaling up, what Settle can offer to brands and so much more! Aleksander Koenig is the founder of Settle, a cash flow management business that builds financial tools for fast-growing brands. Aleksander Koenig’s LinkedIn: https://www.linkedin.com/in/alek-koenig Aleksander Koenig’s email: alek@settle.co Website: settle.co Honest Ecommerce is a weekly podcast, community & educational resource p...
Jan 14, 2021•10 min
Ross Beyeler is the COO of Trellis, an agency that makes complex commerce simple. In this episode, we'll discuss how merchants should think about the various investments they'll need to make in their business including vendors, technologies and processes, and so much more. To learn more, visit: http://honestecommerce.co Resources: Ross’s LinkedIn page: linkedin.com/in/rbeyeler Treliss’s website: trellis.co Visit gorgias.grsm.io/honest to get your 2nd month with Gorgias free! Visit klaviyo.com/ho...
Jan 11, 2021•41 min•Ep. 103
In this video, we talk about things to consider in building your tech stack for your business, choice of tools when starting out, how to support your business when it's time to scale, and so much more! Ryan is the CEO and co-founder of Blended Edge. The technology company helps businesses deploy integration faster and easier in a more cost-effective way. Ryan’s LinkedIn: https://www.linkedin.com/in/ryanlunka/ Ryan’s Crunchbase: https://www.crunchbase.com/person/ryan-lunka Ryan’s Blogs: https://w...
Jan 07, 2021•12 min
Madhu Sharoff is the CEO/Co-Founder of Kimbala. He’s someone who's here to give Chai a new meaning in America. On this podcast, we talk about getting satisfaction from production, understanding the value of your expenses, saving money by going the long way, and so much more! To learn more, visit: http://honestecommerce.co Resources: Madhu’s Twitter page @Madhu_Sharoff Kimbala’s website ikimbala.com Visit gorgias.link/honest to get your 2nd month with Gorgias free! Visit klaviyo.com/honest to get...
Jan 06, 2021•29 min•Ep. 102
In this podcast, we talk about what brands should place on their email, why plain text email version matters, how brands can reduce objections ahead of time, and so much more! Lianna Patch is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click (in that order). Conquer campaigns with her at Punchline Conversion Copywriting, or get quick copy jobs done at SNAP Copy. Lianna Patch’s Twitter: https://twitter.com/punchlinecopy Lianna Patch’s Link...
Dec 24, 2020•10 min
Ryan is the Co-founder & Head of Search at Trigger, a growth marketing team focused exclusively on helping awesome brands grow their online sales. On this podcast, we talk about how to demonstrate the value of SEO, features vs benefits in your copy, the similarities and differences between lead gen and Ecom, and so much more! To learn more, visit: honestecommerce.co Resources: For today's listeners, here's a template for how to methodically approach changing up headers, title tags, and meta ...
Dec 21, 2020•37 min•Ep. 101
In this podcast, we talk about how customer acquisition is changing, how merchants dealt with Black Friday, some news for 2021 about Gorgias and more! Philippe is Head of Partnerships and Business Development at Gorgias.io and co-founded the supplement brand Routine Probiotics. Philippe Roireau’s LinkedIn: https://ca.linkedin.com/in/philipperoireau Philippe Roireau’s Email: phil@gorgias.com Website: https://www.gorgias.com/ Honest Ecommerce is a weekly podcast, community & educational resour...
Dec 17, 2020•9 min
Shawn is the Designer and Co-founder of Electric Eye. He brings over fifteen years of fashion retail experience to the table. His time in the retail industry, from digital experience to product design, has exposed him to many facets within the business that gives him an undeniable ability to identify his clients’ needs. To learn more, visit: honestecommerce.co Resources: Electric Eye is a group of certified Shopify Experts and Partners making Ecommerce brands more money every day. electriceye.io...
Dec 14, 2020•40 min•Ep. 100
