Duane Brown is the founder & head of Strategy of Take Some Risk Inc., a digital marketing agency. He uses his curiosity for people and love for people watching to run better marketing campaigns for clients. On this podcast, we talk about the eCommerce Holiday hustle, taking breaks, being patient with campaigns, how to properly work with agencies, dropshipping, and more! To learn more, visit: honestecommerce.co Resources: Duane’s LinkedIn Page: linkedin.com/in/duanebrown Take Some Risk websit...
Jan 21, 2020•25 min•Ep. 54
Mehdi Farsi is the co-founder of State Bicycle Co., a digitally native and innovative bike company specializing in bikes, gear, and apparel. He is the visionary behind the company’s products and designs, as well as the driving force of the company’s marketing and large social media presence. On this podcast, we talk about State Bicycle Co.’s origin story, how communities give startups their initial growth, and how they beat the odds by successfully selling online what’s considered a luxury item ...
Jan 15, 2020•29 min•Ep. 53
Dave has been online since 1980, which is pre-Internet, making him a tech pioneer and tech expert. He's also the Dave Taylor of AskDaveTaylor.com and YouTube fame. On this podcast, we talk about Dave’s involvement with the history of the internet, how to come up with ideas for products, video production tips, and much more! To learn more, visit: honestecommerce.co Resources: Dave’s website: AskDaveTaylor.com Dave’s YouTube channel: youtube/AskDaveTaylor Dave’s tutorial on how to leave a review o...
Jan 06, 2020•28 min•Ep. 52
Pat Ahern is a Partner at Intergrowth (formerly Junto), an SEO-centric content marketing agency that helps high-growth businesses to overtake the industry leader. Outside of work, Pat loves rock climbing, travel, and craft beers. In this podcast, we talk about Technical SEO analogies, ways for Ecom store owners to come up with content ideas, strategic intent in blogging, and much more! To learn more, visit: honestecommerce.co Resources: Intergrowth’s step-by-step process to help clients scale th...
Dec 30, 2019•34 min•Ep. 51
John Roman is the CMO and co-founder of BattlBox and Managing Partner of Carnivore Club, and he has six other brands in the eCommerce space in his portfolio. In this podcast, we talk about the heyday of Facebook ads and their low acquisition costs, multi-platform strategies and John’s journey through his eCommerce brands. To learn more, visit: http://honestecommerce.co Resources: Battlbox battlbox.com Carnivore Club carnivoreclub.co Going Gear goinggear.com Visit gorgias.grsm.io/honest to get yo...
Dec 23, 2019•33 min•Ep. 50
John Hagan is the Director of Growth at PURELEI. He specializes in all things Performance Marketing. His current position is focused on transitioning success in Europe to other various platforms and markets. He has played a pivotal role in constructing a unique strategy for PURELEI that produces eight figures of yearly revenue with explosive growth. On this podcast, we talked about dropshipping, TikTok as a marketing platform, transparency vs. competitiveness and John’s brilliant retargeting str...
Dec 17, 2019•26 min•Ep. 49
Michael Lawson and Woody Austin are on the Data Science team at Klaviyo, the leading growth marketing platform chosen by more than 20,000 online businesses. On this podcast, we talk about data science, its philosophies and Klaviyo’s features. Michael and Woody share the most interesting and underutilized features in Klaviyo--observed through the lens of data science. To learn more, visit: http://honestecommerce.co Resources: Klaviyo website: klaviyo.com Klaviyo Boston https://www.klaviyo.com/kla...
Dec 10, 2019•25 min•Ep. 48
Alex Ikonn is a dreamer and a creator. He co-founded Intelligent Change and Luxy Hair. He is also an angel investor in great companies like Calm and June. In this podcast, we talk about turning bad experiences into good experiences, the journey of selling a business to being an investor, and the best mindset for businesses. To learn more, visit: http://honestecommerce.co Resources: Intelligent Change Website intelligentchange.com Alex’s Instagram @alexikonn Alex’s YouTube Channel Alex Ikonn Visi...
Dec 03, 2019•23 min•Ep. 47
Adam Turner is the CEO of Postscript.io, an SMS Marketing tool working with thousands of Shopify stores, including Brooklinen, Steve Madden, and Native. On this podcast, we talk about TCPA compliance, respecting your customers and using SMS marketing to give customers great experiences. To learn more, visit: http://honestecommerce.co Resources: Adam’s LinkedIn page: linkedin.com/in/adam-s-turner/ Postscript website: postcript.io Postscript’s compliance guide postscript.io/compliance Text “compli...
Nov 25, 2019•20 min•Ep. 46
To say that Jordan Rolband is an e-commerce veteran is a big understatement. He was one of the first “Power Sellers” on eBay even before Paypal existed! Jordan is the President and Co-Founder of DFO Global, a performance marketing agency that uses technology to deliver measurable results for e-commerce businesses. In this podcast, we talked to Jordan about his early success in e-commerce since 1997, the right time to buy paid media, performance based marketing, and the importance of focusing on ...
Nov 18, 2019•40 min•Ep. 45
This episode is nuts (pun intended)! On this podcast, we talked about the effectiveness of giftable items and content during the holiday season, how to ride the virality of your product, and tactics that boost your AOV and LTV. Adam Hendle is the Founder of Ballsy, of a bold new men's personal care brand Ballsy, which focuses on below-the-belt-care. To learn more, visit: http://honestecommerce.co Resources: Adam’s LinkedIn Profile: linkedin.com/in/ahendle/ Ballsy’s website: ballsybrand.com 20% o...
Nov 11, 2019•25 min•Ep. 44
Mike Potter is the backup guy. He’s the co-founder and CEO of Rewind, the automatic backup for Shopify stores. He has founded a number of companies and was an active merchant in the early days of e-commerce, selling curling gloves from his garage. On this podcast, we talk about Mike’s awesome and interesting journey with Rewind, his thoughts on customer feedback, and how to approach mistakes as a business. To learn more, visit: http://honestecommerce.co Resources: Rewind’s website: rewind.io Rew...
Nov 04, 2019•30 min•Ep. 43
From graduating college to meeting the CMO of Coca-Cola in six months, Jon MacDonald is a business powerhouse. Now, he is the founder and president of The Good, a conversion rate optimization firm that helps e-commerce brands convert more of their existing website traffic into buyers. In this episode, we talk about the simplest yet most glossed over concepts for conversion rate optimization and how you can find the information you need from the most unexpected of places. To learn more, visit: ht...
Oct 28, 2019•35 min•Ep. 42
Stephen Carl is the owner and founder of Needle Movement, an e-commerce strategy company that advises retail brands on how to achieve sustainable digital growth and profitability. Stephen decided that his true passion was “e-commerce for the rest of us”—to empower emerging brands by passing them the same playbooks he’s learned over two decades of directing e-commerce inside larger companies. In this podcast, we talk about why having a mission behind your brand is important, how it can make your ...
Oct 25, 2019•32 min•Ep. 41
Jason Blumer, CPA, has founded multiple companies such as Blumer CPAs, the Thriveal CPA Network and Quoach. Now, he’s a coach, speaker, writer, and growth consultant and has been coaching creative individuals since 2008. He also does podcasts himself! He hosts the Businessology Show and co-hosts the ThriveCast. On our podcast today, we talk all about agencies and scalability. What are the things you need when handling remote team members? And what are the preparations you need to grow your store...
Oct 14, 2019•31 min•Ep. 40
Kristen is the lead on all things education, retention, and growth-related at Churn Buster. She’s obsessed with creating meaningful customer relationships and showcasing the human side of e-commerce businesses. On this podcast, we talk with Kristen about Retention Based Acquisition. What it is, why it’s important, and how changing your mindset to focus on it makes your store more successful in the long run. To learn more, visit: http://honestecommerce.co Resources: Churn Buster website: churnbus...
Oct 07, 2019•26 min•Ep. 39
Ben Jabbawy is the founder and CEO of Privy.com, the leading website conversion platform for Ecommerce merchants and one of Inc Magazine’s 5000 fastest growing companies! Over 250,000 Ecommerce merchants, like Leesa Mattress, FIGS, The Beatles and more, use Privy to grow their email lists, reduce cart abandonment and drive repeat sales. On our podcast today, we talk about how email marketing is the foundation of a successful Ecommerce business, some tips and tricks for email marketing, and how t...
Sep 30, 2019•32 min•Ep. 38
Joe Lannen is the founder of Speed Boostr, the Shopify optimization and development agency. He is an experienced web developer, Ecommerce entrepreneur and app developer. This week on our podcast, we talk to him about Shopify site optimization, how store owners can make sure tools aren’t misleading them, and automation tactics for Shopify. To learn more, visit: http://honestecommerce.co Resources: Learn more at speedboostr.com/ Speed Boostr’s Shopify Analyzer App analyze.speedboostr.com/...
Sep 16, 2019•42 min•Ep. 37
After a building high-performance computing systems for the NSA, Dale Bertrand made the leap two decades ago into the early world of online marketing, working as an online marketing consultant for Fortune 500 companies and venture-backed startups. Today, Dale is regarded as a veteran in the tech industry. His clients include global brands such as Citizen Watch, Makerbot, Raymond Weil and Bulova. Dale specializes in helping his clients take advantage of search engine marketing, content marketing ...
Sep 10, 2019•24 min•Ep. 36
Kimberly Lewis, co-founder of CurlMix, took her company’s sales from zero to one million dollars in just a year. But before CurlMix’s success, Lewis and her co-founder, her husband Tim, had already failed at one business--and they were struggling to make their new business, CurlMix, sustainable. So, they changed tactics, did the research and decided to design the business entirely around what the customers really wanted. And, it worked. Last year, CurlMix was featured on Shark Tank, where they b...
Sep 03, 2019•32 min•Ep. 35
Tommy Stalknecht, the founder of Single Music, helps musicians distribute their music through Shopify. He went to a recording industry college in Nashville, Tennessee before getting a job working a music agency. One of the divisions for that agency was an ecommerce and fulfillment division. He was surprised that Shopify was so big, and yet there didn’t seem to be a solution to make it compatible with the music industry, so he set out to make it. To learn more, visit: http://honestecommerce.co Re...
Aug 26, 2019•25 min•Ep. 34
Phoebe Yu is the founder and CEO of Ettitude, a sustainable bedding brand that’s helping customers get a better night’s sleep. Phoebe has a background in home textiles for over 15 years, but when she moved to Australia she was re-educated on sustainability and climate change, and she started to realize the old products she was sourcing were not sustainable. She decided to start her own brand where all of the products are healthy, highly functional, and also sustainable. To learn more, visit: htt...
Aug 19, 2019•19 min•Ep. 33
Nathan Resnick is the founder of Sourcify, the fastest growing sourcing platform that helps hundreds of companies manufacture products around the world. In the past, Nathan has brought dozens of products to market, ran three ecommerce companies (sold one), and has been a part of projects on Kickstarter that raised over seven figures. He writes for media outlets like Entrepreneur, The Next Web, Business.com, and more. Nathan also used to live in China and speaks Mandarin. Nathan’s goal with Sourc...
Aug 12, 2019•29 min•Ep. 32
Jimmy Hickey is the founder of Findlay Hats. Before that, he was a full-time photographer. He made a comfortable living doing it, but it was very seasonal. Because of that, and how saturated it was becoming, he started investigating other avenues for income. The original concept for the hats started when Jimmy was around 14. While river rafting through the Hollywood Gorge, they capsized and he ended up losing his favorite hat. The next time he was rafting, he cut a hole in the sweatband of the h...
Aug 05, 2019•38 min•Ep. 32
On today’s episode, we meet Jordan Gal, CEO of CartHook. Up until CartHook, Jordan came from an immigrant entrepreneur household, and when you grow up around that it’s hard to get away from it. He’s started several different businesses, and eventually landed on his own ecommerce site. He sold the business off, and then got into the software game, but he wanted to stay in the ecommerce world. He looked at the apps they were using and took one, a cart abandon apps, and realized this app was awful ...
Jul 29, 2019•38 min•Ep. 30
John Locke is an SEO consultant who has recently launched a YouTube channel, allowing his business to grow in really exciting ways. He has been learning about SEO online since 2012, and doing online marketing and web design full time for the past two and a half years, mostly helping manufacturing, industrial, or other blue collar companies get traffic with SEO. To learn more, visit: https://electriceye.io/podcast Resources: Learn more at https://www.lockedownseo.com/ Twitter: https://twitter.com...
Jul 22, 2019•31 min•Ep. 29
Today we welcome Roy Steves, the co-founder of StatBid, an agency that helps small- and medium-sized businesses make money with Google and Bing, focused almost exclusively on ecommerce sites. He talks shop about how to find the right ad agency to work with, the returns you should look for from your ads, and the pros and cons of automation. To learn more, visit: https://electriceye.io/podcast Resources: Learn more at https://www.statbid.com/sprint-review Start a Simplr free trial: simplr.ai/hones...
Jul 15, 2019•36 min•Ep. 28
Today’s guest, Lianna Patch, is a conversion copywriter at Punchline Copy and a comedian. She’s written copy for Freshbooks, Manly Bands, GhostBed, The Contract Shop, and more, and regularly speaks at ecommerce and software conferences all over the world. Her work has been featured by Copy Hackers, HubSpot, Conversio, Autopilot, BigCommerce, ConversionXL, and lots more. We’ve talked about copywriting on the show before, so you know how important it is. Lianna uses her interest in copy as well as...
Jul 08, 2019•37 min•Ep. 27
Nona Lim is the founder and CEO of Nona Lim, a manufacturer of direct-to-consumer fresh Asian foods, such as bone broth, soups, and noodles. In this episode, you will hear about Nona's journey as an entrepreneur, how sometimes being too innovative can bring new challenges, and the unique struggles of selling perishable food products online. To learn more, visit: https://electriceye.io/podcast Resources: Learn more at https://www.nonalim.com/ Instagram: instagram.com/nonalimfoods Twitter: twitter...
Jul 01, 2019•36 min•Ep. 26
Edward Wallace’s story about the founding of Road ID is fascinating, and so is his journey through Ecommerce, from a custom platform to finally settling with Shopify Plus, and everything that came along with that. Find out why Edward believes Shopify Plus is saving his company a million dollars or more a year. To learn more, visit: https://electriceye.io/podcast Resources: Learn more at RoadID.com Start a Simplr free trial: simplr.ai/honest Are you a maker, crafter, or small manufacturer on Shop...
Jun 24, 2019•42 min•Ep. 25
