HighLevel Hot Takes - podcast cover

HighLevel Hot Takes

Matt Desenoredcircle.com

Hi, I'm Matt, and I'm so happy you stopped by my channel! In January 2019, we began using HighLevel for our agency and for hundreds of local businesses. Since then we've helped thousands of agencies and thousands of local businesses launch and grow with HighLevel. On this podcast, I'm going to share as much as I can to help you grow and enjoy HighLevel. So if you’re an entrepreneur or business owner looking to take advantage of this awesome tool, you’re in the right place! Be sure to follow so you never miss an episode!

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Episodes

HighLevel Hot Takes with Ray Brehm: Building a Recurring Revenue Business Model the Smart Way

Do you want to build continuity in your business? Today, I am joined by Ray Brehm for another episode of HighLevel Hot Takes. Ray gets into the details of how he’s able to build a recurring revenue business model by leveraging external HighLevel support like our HL Pro Tools. He also shares valuable tips for closing high-ticket deals through webinars, and SaaSpreneurship allows him to be present with his family. Tune in now for more! Key Takeaways: Introduction (00:00) How Ray had a sale after 8...

Dec 04, 202314 minEp. 49

HighLevel Hot Takes with Mouneeb Shahid: How to Make the Most Out of HighLevel

How can HighLevel help your agency scale up? That’s what came into today’s guest’s mind. In this episode of HighLevel Hot Takes, I sit down with Mouneeb Shahid, the owner of a 20-year-old agency specializing in website and app development. Mouneeb shares some of his favorite feature updates from the recently concluded HighLevel summit and his biggest advice for those who want to jump into HighLevel to scale their business. Tune in now! Key Takeaways: Introduction (00:00) Using HighLevel to scale...

Dec 04, 20234 minEp. 48

HighLevel Hot Takes with Molly Mahoney: How Not to Get Overwhelm When Starting HighLevel

In this episode of HighLevel Hot Takes, I sit down with Molly Mahoney, a fellow Californian and one of the speakers from the HighLevel summit. Molly did a bit of a backstory on how she started in her HighLevel journey–how she started emceeing at a HighLevel event and finally signed up as a member. She also shares her experience as a speaker on stage and her talk on an AI social-selling system. Additionally, she gives out one piece of advice for those starting with HighLevel on how to overcome fe...

Dec 01, 202310 minEp. 47

HighLevel Hot Takes with Mike Cooper: How Insurance Agents Can Utilize the HighLevel Platform

In this episode of HighLevel Hot Takes, I sit down with Mike Cooper, an agency owner and one of my former mastermind groupmates. Today, Mike shares how he rebuilt his insurance business with HighLevel after losing two years' worth of customer data from a failed partnership. Although he doesn’t consider himself tech-savvy, Mike dived into HighLevel to start his own agency and explains how he uses HighLevel as an insurance agent. Let’s jump right in! Key Takeaways: Introduction (00:00) How Mike an...

Dec 01, 20239 minEp. 46

HighLevel Hot Takes with Michel Rodriguez: One-to-One vs. One-to-Many Marketing Framework

In this episode of HighLevel Hot Takes, I am joined by Michel Rodriguez, an entrepreneur in the lending space who is now doing SaaSpreneurship with HighLevel. Michel talks about his biggest aha moments from the HighLevel summit. Unlike his old one-to-one marketing strategy, he underscores the one-to-many marketing solution and how it can fast-track his business growth. He also shares his end goals as an entrepreneur and his plan to provide more business education in Latin American countries and ...

Dec 01, 20235 minEp. 45

HighLevel Hot Takes with Matthew Elmer: Increasing Awareness of Your Brand or Offer with Paid Advertising

In this episode of HighLevel Hot Takes, I sit down with Matthew Elmer, a serial entrepreneur who went from watching his company fail to building anew with HighLevel, which made $70K in revenue in 7 months. Today, Matthew shares how he uses HighLevel to build recurring revenues for his business and his tips for those starting. Matthew and Matt also discuss why paid advertising is an excellent lever if you want people to know your business exists and how to set up paid ads effectively. Tune in now...

Dec 01, 202318 minEp. 44

HighLevel Hot Takes with Matei Parvu: Outsourced Support and Customer Success for Agencies

In this episode of HighLevel Hot Takes, I speak with Matei Parvu, an agency owner who generates appointments for pool construction companies. If a lead doesn’t generate an appointment, they follow up on the backend with conversational AI. He shares his transition from his previous pool construction business to an agency. The biggest reason is the better margins in the agency business with fewer headaches. Among the new features that he is most excited about is the AI booking phone call tool. Joi...

Nov 30, 202311 min

HighLevel Hot Takes with Mark Marley: What Impact Will AI Have On Customer Support?

Mark found HighLevel after selling a company he had spent three decades building. As someone deeply involved in technology and integrations, he recognized the value of HighLevel for his coaching business. Two years ago, Mark jumped on board with HighLevel and has since found it to be an open and valuable platform for his business. In this episode of HighLevel Hot Takes, Mark and I discuss the evolving landscape of AI, particularly in support, and express excitement about the potential changes br...

Nov 30, 20237 min

HighLevel Hot Takes with Mark Helton: Unveiling the Power of HighLevel and Hot Prospector

In this episode of HighLevel Hot Takes, I had the pleasure of sitting down with Mark Helton to delve into the incredible sales automation tool - Hot Prospector What sets Hot Prospector apart? Mark explains that it's a sales automation tool with a specific focus on outreach. Whether you're making cold calls or following up on leads from Facebook ad campaigns, Hot Prospector's multi-line sales dialer seamlessly integrates with HighLevel, offering a powerful overlay to streamline sales processes. T...

Nov 30, 20236 min

HighLevel Hot Takes with Marcus Mcgehee: AI Revolution in Marketing and Consulting

In this episode of HighLevel Hot Takes, I speak with Marcus Mcgehee, an agency owner, AI consultant, and among the very first people to create a course using ChatGPT. Marcus shares his personal experience of using conversational AI to expand his own marketing perspective. He discussed how integrating AI tools allowed him to explore new avenues and enhance his strategies. Tune in! Key Takeaways: - Intro (00:00) - Using AI for pole vaulting and HighLevel (00:56) - Pivoting from agency work to AI c...

Nov 30, 20239 min

HighLevel Hot Takes with Manuel Amaro: Empowering Local Business Owners In The Spanish Speaking Market

In this episode of HighLevel Hot Takes, I speak with Manuel Amaro. He was introduced to HighLevel on a flight and has not looked back since. Manuel couldn't help but be impressed by the constant evolution of the HighLevel platform. The release of WhatsApp integration for business stood out as a game-changer. However, he says the sheer volume of features can be overwhelming, emphasizing the limitless potential one can unlock using the platform. Manuel wants to give back by empowering local busine...

Nov 29, 20235 min

HighLevel Hot Takes with Lori Fudens: Transforming the Beauty Business with HighLevel

Professionals from diverse industries are tapping into the power of platforms like HighLevel to elevate their businesses. One such success story comes from Lori Fudens, a seasoned educator in the beauty industry associated with the renowned L'Oreal brand. As an educator, she realized the potential of creating digital products to assist fellow stylists and salon owners. With the guidance of her agency owner, Lori was introduced to HighLevel and embarked on her digital marketing journey. In this e...

Nov 29, 20233 min

HighLevel Hot Takes with Keaton Walker: Scaling A Business with A Clear Vision and The Right People

In this episode of HighLevel Hot Takes, I engaged in a candid conversation with Keaton Walker about business challenges, personal growth, and the art of decision-making. We delved into topics ranging from parenting experiences to pivotal moments in entrepreneurship. The key takeaways from the discussion were the importance of finding the right people for your business, low-friction acquisition, and the commitment to excellence as key strategies for success for SaaS brands. Join the conversation!...

Nov 29, 202329 min

HighLevel Hot Takes with Josh Martenson: The Most Effective Way to Build a Community

In this episode of HighLevel Hot Takes, I sit down with Josh Martenson, an agency owner serving med spas. Josh, a seasoned musician turned entrepreneur, stumbled upon HighLevel three years ago while seeking an efficient solution to manage his music teaching business. HighLevel, with its comprehensive CRM capabilities, soon became the ultimate tool for transforming marketing ideas into swift implementation. Josh's journey evolved from running a music academy to founding an agency that primarily s...

Nov 29, 202315 min

HighLevel Hot Takes with Jorge Veramendi: How to Dominate in a Market with Lesser Competition

In this episode of HighLevel Hot Takes, I sit down with Jorge Veramendi, an agency owner based in Peru. Jorge shares how he achieved the same success from his 3-year-old digital marketing agency with his 7-month-old SaaS business. He also delves into how he uses referrals to grow his SaaS business and his insightful tips for those starting with HighLevel, especially in non-American countries with little to no competition. Let’s dive in! Key Takeaways: Introduction (00:00) Meet Jorge and the busi...

Nov 28, 20235 minEp. 35

HighLevel Hot Takes with Jonah Korchin: Why Marketing is 80% of Your Success

In this episode of HighLevel Hot Takes, I sit down with a real estate investor and agency owner, Jonah Korchin. Jonah shares why, as agency owners, you should focus more on marketing rather than the product itself. He also talks about some key takeaways from the HighLevel summit and how he’s leveraging them, especially the AI bot, to grow his business and make more money. Let’s dive in! Key Takeaways: Introduction (00:00) How Jonah found HighLevel through a real estate agency (00:48) Jonah’s top...

Nov 28, 20236 minEp. 34

HighLevel Hot Takes with John Logar: How to Sell HighLevel EASILY

In this episode of HighLevel Hot Takes, I speak with John Logar, an Australian digital marketing icon who works with agencies to scale their businesses. With a deeper understanding of the digital landscape, John shares his #1 tip in selling HighLevel, emphasizing the value of showing the product's functions to your customers. John and I also delve into scaling a SaaS business and the future of HL Pro Tools. Tune in now! Key Takeaways: Introduction (00:00) Meet John and how he found HighLevel (01...

Nov 28, 202313 minEp. 33

HighLevel Hot Takes with Johann Nogueira: How to Find the Best People to Work in Your Business

Growing a business is more than just finding the best tools; it’s also finding quality people to work in your business. In this episode of HighLevel Hot Takes, Johann Nogueira, a Melbourne-based entrepreneur, and I talk about how I had tremendous business growth and how part of that success was hiring the industry's top performers and nurturing their development. Johann also shares how he’s leveraging HighLevel and AI to find qualified leads and his biggest takeaways from attending the HighLevel...

Nov 28, 20239 minEp. 32

HighLevel Hot Takes with Joe Tran: Focus on the End Goal, Not the Tool

In this episode of HighLevel Hot Takes, I sit down with Joe Tran, one of the first users of HighLevel. Joe shares the truth about being a part of the HighLevel community, what sets it apart from the others, and his biggest advice to those starting, especially when it comes to lead organization. Tune in now for more! Key Takeaways: Introduction (00:00) How Joe found HighLevel (00:51) What Joe thinks about the HighLevel community (02:03) The value of focusing on one problem at a time (03:09) What ...

Nov 27, 20235 minEp. 31

HighLevel Hot Takes with Jody Milward: Hugging the Cactus

Do you feel overwhelmed with your transition to HighLevel? This episode’s guest has the perfect advice for those just starting. In this episode with HighLevel Hot Takes, I sit down with Jody Milward, a digital marketing and Facebook ad specialist. Today, Jody shares the new HighLevel features that stood out from the event and how to transition from another platform to HighLevel, highlighting the value of hugging the cactus–embracing the steep learning curve and getting it running. Key Takeaways:...

Nov 27, 20235 minEp. 30

HighLevel Hot Takes with Hayden Brimhall: Take Action and Go All In

In this episode of HighLevel Hot Takes, I sit down with Hayden Brimhall, one of our latest HL Pro Tools clients. Hayden and I talk about the importance of partnerships and attending networking events like the HighLevel summit. He also shares the lessons he has learned so far as being new to HighLevel, and how he’s applying them to move his business forward. Let’s dive in! Key Takeaways: Introduction (00:00) How Hayden found HighLevel on YouTube (00:47) Why forging partnerships is important (01:5...

Nov 27, 20237 minEp. 29

HighLevel Hot Takes with Erik Olson: Looking at HighLevel Success Through a Different Perspective

What does it feel like to see your wife crushing goal after goal? In this episode of HighLevel Hot Takes, I’m joined by Erik Olson, husband of Funnel Gorgeous co-founder and co-CEO Cathy Olson. Erik shares what it feels like to have a successful wife and see her through her highs and lows in entrepreneurship. He talks about how his wife began with HighLevel, some of his wife’s winning moments, and how HighLevel was a big part of it. Tune in now! Key Takeaways: Introduction (00:00) What Erik thou...

Nov 27, 20234 minEp. 28

HighLevel Hot Takes with Donna Loeffler: 10x Your Networking Success

What else can you do with HighLevel? In this episode of HighLevel Hot Takes, I sit down with Donna Loeffler, a certified life coach and website and funnel design strategist. Today, Donna shares her “unconventional” way of using HighLevel, which aims to 10x your networking efforts by combining old-school and new-school marketing. She also talks about how she came up with her product idea and her future business plans. Tune in now! Key Takeaways: Introduction (00:00) How Donna found HighLevel (00:...

Nov 24, 20236 minEp. 27

HighLevel Hot Takes with Dave Kosmecki: How to Generate Leads For Your Mortgage Business

In this episode of HighLevel Hot Takes, I speak with Dave Kosmecki, senior loan officer and owner of EZ Prospecting, a lead generation system and booking management software. Dave shares how loan officers can survive in the mortgage industry even if the phones aren’t ringing. He talks about the common blindspots retail loan officers have, how to leverage today’s automated tools to keep up with the trend, and how to generate quality leads so your mortgage business can thrive even during uncertain...

Nov 24, 20236 minEp. 26

HighLevel Hot Takes with Dave Carroll: Revolutionizing Direct Mail Marketing with DOPE

Is direct mail marketing dead? Today’s guest is proof that it isn’t. In this episode of HighLevel Hot Takes, I sit down with Dave Carroll, founder and CEO of DOPE Marketing, an automated direct mail company. Today, Dave shares what DOPE Marketing is all about, who they are serving, and how his latest DOPE Marketing app can help you supercharge your business’ direct marketing needs. Let’s get into it! Key Takeaways: Introduction (00:00) What is DOPE? (00:37) How Dave discovered HighLevel (01:23) ...

Nov 24, 20235 minEp. 27

HighLevel Hot Takes with Dar Holdsworth: Focusing on People and Reducing Friction

If you’re in the chiropractor niche and haven’t checked out HighLevel, you’re missing out. In this episode of HighLevel Hot Takes, I sit down with Dar Holdsworth, co-founder, and CEO of Chiro Dominance, a SaaS company serving hundreds of chiropractic offices nationwide. Today, Dar shares his transition from ClickFunnels to HighLevel, and he’s utilizing the software to serve chiropractors and their patients, emphasizing reducing customer sales friction. Tune in now! Key Takeaways: Introduction (0...

Nov 24, 20236 minEp. 24

HighLevel Hot Takes with Clayton Turner: How to Create a Value Ladder (Beginner’s Guide)

In this episode of HighLevel Hot Takes, I sit down with Clayton Turner, who recently sold his Shopify e-learning company and started anew with HighLevel. Clayton shares his transition from Shopify to HighLevel, and his plans to leverage HighLevel to generate leads to serve contractors, trades, etc.. We also talk about the benefits of automation for lead generation and nurturing and the best strategy when creating a value ladder so irresistible that your customers would want more and promote your...

Nov 23, 20237 minEp. 23

HighLevel Hot Takes with Chris Mateo: How the Boring Stuff Makes the More Money

Do you feel like you’re everywhere, and it’s spreading you thin? In this episode, Chris Mateo shares his journey with HighLevel and why it has been a “super app” for him and his clients. He also shares the benefits of surrounding yourself with the right people, like joining a community or hiring a mentor, and how simplifying things or doing the boring stuff will give you the upward trajectory you want for your agency. Let’s dive in! Key Takeaways: Introduction (00:00) How Chris found out HighLev...

Nov 23, 20235 minEp. 22

HighLevel Hot Takes with Chris Joseph: Learn the Basics with Data

In this episode of HighLevel Hot Takes, I sit down with Chris Joseph, a.k.a CJU, a YouTuber and online coach, to talk about the advantages of learning the basics. CJU shares how he’s using HighLevel to grow his consultancy business through YouTube, why HighLevel beginners should start understanding data first before anything else, and how to use data to craft an irresistible message to tap into your targeted audience. Tune in now for more! Key Takeaways: Introduction (00:00) How Chris started us...

Nov 23, 20237 minEp. 21

HighLevel Hot Takes with Chris Farace: How to Empower Your Team

In this episode of HighLevel Hot Takes, Chris Farace, founder and CEO of White Label Suite, an AI lead generation and prospecting tool serving over 2,500 HighLevel agencies, discusses what it takes to build a successful agency. Today, Chris shares his mindset when approaching problems in his business, how to empower your team so you can remove yourself from the daily operations and work ON the business rather than IN the business, and how to handle failures. He also shares his insights on how hi...

Nov 23, 202341 minEp. 20
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