In this episode of HighLevel Hot Takes, I sit down with long-time traditional agency owner Brad Parnell, who recently went all-in with HighLevel. Brad shares how he transitioned from running a traditional agency for 13 years, went all-in with HighLevel, and is currently making 50% of his income revenue from HighLevel. He also shares how taking uncomfortable steps is the key to success, especially with the rise of AI software, and how surrounding yourself with the right people can supercharge you...
Nov 22, 2023•6 min•Ep. 19
What does it take to build a successful software brand? In this episode, I sit down with Brad Martineau, co-founder and CEO of multiple successful software brands, notably PlusThis, to talk about the key factors that make a successful software brand. He shares some great value bombs on how building a consulting arm first for your software business could supercharge your brand, what Brad recommends you focus on the most when creating a software product, and some of the things he’s looking forward...
Nov 22, 2023•7 min•Ep. 18
In this episode of HighLevel Hot Takes, I’m joined by Azhar Siddiqui, co-founder and CEO of RepStack, a recruitment company built for marketing agencies. Azhar shares how he transitioned from being a one-man show to running a 200+ team of sales, marketing, and account managers dedicated to helping SaaSpreneurs grow their businesses. He talks about the mistakes most agency owners make when hiring and how clarity on what you want to do should be a priority above everything else. Let’s get started!...
Nov 22, 2023•9 min•Ep. 17
Did you miss this year’s event and wonder what HighLevel can do for you? In this episode of HighLevel Hot Takes, I talk with Arin Darcan, CEO of Team Follow Up, who helps agencies double appointments through their done-for-you white-label call center. Arin quickly recalls how he started using HighLevel and how he was able to build his incredible software system that runs your follow-ups on autopilot. So, if you’re looking for a good case study on HighLevel, this one is for you. Let’s jump right ...
Nov 22, 2023•5 min•Ep. 16
In this episode of the HighLevel Hot Takes, I speak with Anthony Garcia, a SaaSpreneur serving B2B business owners and service providers. Today, Anthony shares his thrilling HighLevel journey, unfolding the highs and lows of the first 90 days since he launched his business. He also talks about how HL Pro Tools is assisting him in this journey, emphasizing the importance of seeking help and resources right from day one. And, of course, yours truly answers some of Anthony’s burning questions, unra...
Nov 21, 2023•23 min•Ep. 15
Do you ever wonder why things don’t pan out as expected? Have you ever thought that the problem could be you? In this episode of HighLevel Hot Takes, I sit down with Akbar Sheikh, an award-winning coach, TEDx speaker, and author. Akbar shares his entrepreneurial journey and how he rose above the challenges and setbacks he’d been through. He talks about the importance of returning to the basics to fuel your success and how to silence the noise around you that’s stopping you from growing. Tune in ...
Nov 21, 2023•14 min•Ep. 14
Do you feel overwhelmed with all there is to know about HighLevel? In this episode of HighLevel Hot Takes, I speak with Adeline Saint Louis, founder and CEO of Zette Vision, an AI-powered sales and marketing automation platform. Adeline shares how she started with HighLevel, what the HighLevel community feels like, how she found the help she needed to learn sales and marketing and anything HighLevel, and how it impacts her personal and business growth. Let’s jump right in! Key Takeaways: Introdu...
Nov 21, 2023•5 min•Ep. 13
In this episode of the HighLevel Hot Takes, I’m bringing in one of the brains behind the success of this year’s HighLevel summit, Robin Alex. Robin is one of the co-founders of HighLevel, and being from Dallas has given him quite the edge in curating several unique and engaging activities for the attendees. How did this year’s summit turn out? How did Robin and his team plan out for this event? What’s in store for next year’s LevelUp Summit? We’ll answer that and more with this post-event interv...
Nov 21, 2023•7 min•Ep. 12
Do you feel like you’re nowhere near where you want to be with HighLevel? Don’t fret, because even the best of us were once like you–beginners who often get lost in the complexities of SaaSpreneurship. So, in this episode of HighLevel Hot Takes, I sit down with Robb Bailey, a former fitness agency owner and one of the first beta users of HighLevel. Today, Robb shares his experience using the HighLevel beta software and how it compares to what it is now. He also shares the #1 mistake that HighLev...
Nov 20, 2023•10 min•Ep. 11
In this episode of HighLevel Hot Takes, I sit down with JC Hite, an entrepreneur with over 200 employees and 10 offices nationwide with a mission to help digital marketing agencies scale their businesses. Today, JC talks about his company mission and how it drives its growth, what separates the doers from the dreamers, especially during uncertain times, and the power of commitment and how it can fuel your business growth. Tune in now for more! Key Takeaways: Introduction (00:00) Get to know JC H...
Nov 20, 2023•9 min•Ep. 10
What’s it like becoming a top HighLevel affiliate? In this podcast episode, I sit down with the infamous Jason Wardrop, a HighLevel top affiliate and last year’s winner of our HL Pro Tools affiliate contest. Today, Jason shares his entrepreneurial journey, how to become an affiliate, specifically using YouTube for HighLevel affiliate marketing, and tips for those who want to be a successful affiliate. Let’s get started! Key Takeaways: Introduction (00:00) How Jason found HighLevel (00:43) Using ...
Nov 20, 2023•7 min•Ep. 9
In this episode of HighLevel Hot Takes, I interviewed Connor Zarou, a civil engineer who became a SaaSpreneur and, recently, a top HighLevel affiliate. Today, Connor lets you in on his secrets on how he became a top affiliate even without any affiliate marketing experience, his strategy when it comes to making content, and the best platform for those starting in the affiliate world. Let’s get started! Key Takeaways: Introduction (00:00) How Connor started using HighLevel and became a top affilia...
Nov 20, 2023•4 min•Ep. 8
What it’s like to stand out from the crowd and take risks so you can serve the underdogs ? In this episode of HighLevel Hot Takes, I speak with Cathy Olson, co-founder of Funnel Gorgeous, to talk about her entrepreneurial journey, especially her experience after transitioning to HighLevel. Cathy shares her unique thought process in standing out in a sea of sameness, why it’s ok to be different, how to figure out who to serve, plus more. Let’s get started! Key Takeaways: Introduction (00:00) How ...
Nov 18, 2023•9 min•Ep. 7
What’s the best approach when selling SaaS? In this HighLevel Hot Takes episode, I sit down with agency owner-turned SaaSpreneur Andy Audate to talk about the differences he has seen being an agency owner and now solely focusing on SaaS. Andy also shares his biggest takeaway from this year’s LevelUp Summit and the real value of putting out your product (even if it isn’t perfect yet) to gain traction and just optimize it later as it grows. Tune in now! Key Takeaways: Introduction (00:00) From age...
Nov 18, 2023•5 min
Is your mindset strong enough to overcome the fears holding you back from growing as an entrepreneur? In this episode of HighLevel Hot Takes, I sit down with AmyK Hutchens, an elementary school teacher turned entrepreneur and master communicator. Today, AmyK shares the mindset that transitioned her to faith and flow, how it helped her grow her business while helping other entrepreneurs, and some of the biggest roadblocks stopping entrepreneurs from growing. Let’s dive right in! Key Takeaways: In...
Nov 17, 2023•5 min•Ep. 5
Being an entrepreneur isn’t always easy. But when you know who you want to serve and what problem to solve, coupled with the right attitude and tools, you can go farther than you can imagine. Take Alex Charfen, for example. Alex is an entrepreneur helping visionaries grow their business through frameworks that allow them to scale and make a bigger impact. In this episode, Alex shares how he gained momentum with his business through HighLevel, the entrepreneurial mindset that keeps him going, and...
Nov 17, 2023•6 min•Ep. 4
Creating your first sub-account in HighLevel is quite easy. In fact, I highly encourage everyone to manually create their first few sub-accounts before automating this process. In today's episode of HighLevel Hot Takes, I'll show you how to create a sub-account in HighLevel, whether it's for a customer or you're your own customer. Today, I'll walk you through how to add a sub-account in HighLevel, the difference between SaaS and a regular account, what to fill in the business information page, h...
Oct 26, 2023•8 min•Ep. 3
One of the key features I love about HighLevel is that you can easily white-label it and apply your brand to the software. In this episode of the HighLevel Hot Takes, I’ll show you how you can build your account and customize it in HighLevel in less than 10 minutes! Today, I’ll walk you through how to navigate between the agency account and sub-account, the difference between the two, how to white label your brand URL, and other cool styling effects you can do inside HighLevel. Let’s get started...
Oct 25, 2023•8 min•Ep. 2
Welcome to the first episode of HighLevel Hot Takes podcast - your one-stop quick guide for all things HighLevel. I’m Matt Deseno, a serial SaaSpreneur and the CEO and creator of HL Pro Tools, the only white-label and leading support team for HighLevelers. Today, my co-host and good friend, Tyler Jorgenson, and I share how we got into HighLevel, why we decided to launch HighLevel Hot Takes, what it is all about, and what’s in it for you. Let’s get started! Key Takeaways: Introduction (00:00) How...
Oct 23, 2023•7 min•Ep. 1
Hi, I'm Matt, and in January 2019, we began using HighLevel for our agency and for hundreds of local businesses. Since then, we've helped thousands of agencies and thousands of local businesses launch and grow with HighLevel. On this podcast, I'm going to share as much as I can to help you grow and enjoy HighLevel. So, if you’re an entrepreneur or business owner looking to take advantage of this awesome tool, you’re in the right place! Be sure to follow so you never miss an episode! For more ins...
Oct 23, 2023•1 min
