Recorded at the NAGAP GEM Summit, Mallory chats with Spenser Smith, Director of Admissions for Graduate Business Programs at Haslam College of Business, University of Tennessee, Knoxville. Spenser shares his insights on navigating the complexities of admissions in a post-affirmative action world, and introduces us to the innovative, holistic admissions process designed to foster diversity and inclusion at Haslam. Key Takeaways: Impact of Supreme Court Decisions: The team at Haslam quickly adapte...
Apr 29, 2024•14 min
Live at the NAGAP GEM Summit, Mallory sits down with Ryan Taughrin, Assistant Dean for Enrollment Management at the University at Buffalo's Graduate School of Education. Ryan shares his experiences and challenges of being a millennial manager, especially navigating the abrupt transition to remote work at the onset of the COVID-19 pandemic. He discusses his approach to leadership, emphasizing flexibility, servant leadership, and the importance of balancing work life with personal life to empower ...
Apr 29, 2024•17 min
Dr. Chris Lewis, Director of Graduate Programs at the University of Michigan, Flint, joins Mallory Willsea live from the NAGAP GEM Summit. They dive into the impact and insights from Dr. Lewis's extensive podcasting experience, both personally and professionally. With a focus on enhancing student engagement and recruitment, Dr. Lewis shares how his podcast, 'Victors in Grad School,' has become a strategic tool in connecting with and guiding prospective students. Key Takeaways: Podcasting as a St...
Apr 29, 2024•15 min
Hosts Mallory and Seth tackle the critical and complex challenges facing faith-based institutions, particularly Christian colleges. With a special focus on the startling rate of institutional closures, the discussion dives into the shifting landscapes of enrollment, market demands, and religious affiliation. Key Takeaways: Enrollment Trends: Christian colleges are facing a notable decline in enrollment and school closures that have spiked post-pandemic. Market Dynamics: Shifts in market demand a...
Apr 29, 2024•21 min•Ep. 202
Brett DiMarzo, the Director of Graduate Enrollment Digital Strategy at Boston College, shares his extensive experience and unique strategies in enhancing digital engagement across various graduate programs. From leveraging advanced digital tools to crafting personalized communication across multiple platforms, Brett dives into the intricacies of creating a cohesive digital presence that caters to prospective students effectively. Key Takeaways Strategic Integration: Brett emphasizes the importan...
Apr 26, 2024•18 min
Lauren McGowan, the Assistant Dean for Admissions and Enrollment at the University at Buffalo's School of Social Work, sits down with Mallory at NAGAP. Fresh from her recent promotion, Lauren shares her journey from Director of Recruitment and Admissions to her current role, emphasizing the diverse skill sets needed in higher education leadership, from student recruitment to budget management. She also dives into the critical role of continuous learning, value of teaching yourself new skills, an...
Apr 25, 2024•17 min
Live from the NAGAP conference in Louisville, Mallory sits down with Tony Fraga, CEO of DD Agency, to discuss the transformative strategies in graduate enrollment marketing. Celebrating 40 years in business, Tony offers a seasoned perspective on navigating the complexities of higher education marketing, from evolving digital strategies to smart resource allocation. Tony shares how the agency assists institutions in optimizing their graduate recruitment efforts amidst ongoing industry shifts. Key...
Apr 25, 2024•18 min
In the debut episode of this new Pulse Check series on leadership in Higher Ed, listeners will learn about the difference between managing and leading teams and how to navigate between the two as a leader. Additionally, leaders will learn strategies to support teams and learn from Jenny about how to balance this with the desire to build trust. We close with how to prioritize self care to be present for your teams. Host Name: Carrie Phillips Host Social: https://www.linkedin.com/in/carriehphillip...
Apr 25, 2024•27 min
Mallory is joined by Winston Robert. Known as “Teacher in a Suit,” this innovative middle school teacher shares his journey from aspiring lawyer to influential educator. He discusses the integration of artificial intelligence in his classroom at KIPP New Jersey, and his exciting transition into UPenn’s Master’s in Education Entrepreneurship program. This episode is a must-listen for anyone interested in how forward-thinking teachers are embracing — not fearing — artificial intelligence and prepa...
Apr 24, 2024•14 min
Sharan Singh, VP of Strategic Partnerships from the Minerva Project, joins the Pulse to explore the transformative impact of artificial intelligence on higher education. Recorded live at the ASU+GSV AIR Show, this discussion focuses on how Minerva is pioneering personalized learning experiences and shaping the future of educational models through strategic AI integration and partnerships. Key Takeaways: Minerva’s Innovative Approach: The Minerva Project is at the forefront of educational innovat...
Apr 23, 2024•17 min
Recorded at the ASU+GSV inaugural AIR Show, Mallory chats with Obi Ogbanufe, a Professor at the University of North Texas. Obi shares her insights on the crucial role of ethics in artificial intelligence, particularly within educational technology. She explains and explores “FATE” — the importance of incorporating fairness, accountability, transparency, explainability, and privacy into AI systems. Obi underscores the impact these principles can have on both developers and consumers of AI. Guest ...
Apr 23, 2024•15 min
Amid the bustling backdrop of the ASU+GSV Summit, Mallory and Seth dive into the event’s pressing topics like the current state of investment in educational technology and the real-world applications of artificial intelligence shaking up the industry. Key Takeaways: Venture Capital Challenges: Insights into how previous high investments are now struggling due to market downturns, affecting innovation funding. Market Realities and Opportunities: Exploration of the current market dynamics, identif...
Apr 22, 2024•13 min•Ep. 201
In the 5th and final part of this Pulse Check series on Mergers and Acquisitions in Higher Ed, Kin Sejpal is joined by R. Ethan Braden and Kati Pratt, the brilliant minds behind the Comeback campaign, to explore the captivating brand development journey of Purdue Global following its acquisition by Purdue University in 2017. Discover the crucial role insights play in shaping a compelling brand narrative. Learn how to find substance amidst a crowded, transactional, and noisy market landscape. Exp...
Apr 18, 2024•49 min
President Nick Ladany of San Francisco Bay University (SFBU) shares his vision for higher education. Focused on disrupting traditional models, SFBU introduces modern approaches to faculty development, student wellness, and a restructured curriculum aimed at real-world success. Join us as Nick explains how SFBU’s strategies are set to redefine the academic landscape, ensuring affordability, accessibility, and transformative educational experiences.Key Takeaways Revolutionizing Faculty Roles: SFBU...
Apr 17, 2024•19 min
Recorded live at the ASU GSV Air Show, Mallory chats with Auryan Ratliff, Director of Creative and Emerging Technology at ASU Online. Auryan introduces us to a groundbreaking tool designed to alleviate choice paralysis among prospective students — ASU’s degree recommendation engine. Powered by generative AI, this tool personalizes degree selection based on a quiz that assesses a student’s preferences and educational goals. Key Takeaways: AI-Powered Customization: The degree recommendation engine...
Apr 17, 2024•16 min
Live from the ASU GSV AIR Show and Summit, Mallory chats with Howard Purcell, President of New England College of Optometry. Howard shares his unique journey from industry to academia and discusses the innovative ways his institution is tackling challenges like student debt and diversity in the applicant pool. With a focus on integrating AI and telehealth into optometry education, Howard provides a provocative look at the future of medical training. Key Takeaways: Insights on higher education’s ...
Apr 16, 2024•16 min
Recorded live at the ASU GSV AIR Show, guest Chris Edwards from Kanahoma shares his insights on the integration and impact of artificial intelligence in the education sector. From ethical dilemmas and administrative efficiencies to the real-world implications of AI on campuses, this episode covers the spectrum of challenges and innovations shaping the future of higher education. Chris also touches on recent issues like the FAFSA rollout fiasco, offering a holistic view of the current educational...
Apr 15, 2024•22 min
In this episode of The Pulse, Mallory catches up with Liz Gross live from Campus Sonar at the ASU GSV AIR Show in San Diego. Liz shares her measured insights on the integration and implications of AI in higher education, emphasizing the importance of ethical practices and maintaining the human element in academia. Whether you’re skeptical about AI or diving headlong into its potential, this discussion will provide a balanced perspective on how AI can serve as a valuable assistant rather than a r...
Apr 15, 2024•16 min
Hosts Mallory and Seth examine the critical state of liberal arts education in America and the challenges facing liberal arts programs, including declining enrollments and financial pressures. Mallory and Seth passionately advocate for a rebranding of the liberal arts to highlight their enduring value in fostering critical thinking, creativity, and adaptability in an uncertain future. Episode Highlights: Enrollify's success in audience growth and the search for a new marketing manager to propel ...
Apr 15, 2024•19 min•Ep. 200
In Part 4 of this Pulse Check on Acquisitions and Mergers in Higher Education, guest host Kin Sejpal is joined by President Ian Mortimer as he delves into important considerations for exploring M&A strategies and innovative, alternative pathways for success. In this episode you will learn about: Reasons why certain mergers don’t pan out The tradeoff of balancing rational and emotional facets of mergers. Options such as leveraging shared resources to navigate merger complexities. The need to ...
Apr 11, 2024•37 min
In this special episode of Higher Ed Pulse, Mallory sits down with Ardis Kadiu, CEO and Founder of Element451 and co-host of the Generation AI podcast on Enrollify. Together, they discuss two new AI innovations — Bolt Assistants and Bolt Search. Bolt AI Assistants become an indispensable member of your team.They offer students tailored support while amplifying staff performance through sophisticated tools and insights, aiming to boost productivity and streamline day-to-day tasks. Tell Bolt what ...
Apr 09, 2024•39 min
Mallory and Seth celebrate National Community College Month by diving deep into the challenges and opportunities faced by community college students, especially when it comes to transferring to four-year institutions. With a focus on cultivating skills for the future, they unpack the concerning data around transfer rates and completion rates, and explore strategies to improve outcomes for these learners. Whether it's rethinking recruitment or embracing vocational training, this conversation is a...
Apr 08, 2024•19 min•Ep. 199
In Part 3 of our latest Pulse Check series on Mergers and Acquisitions in Higher Ed, guest Robin Johnson provides applicable advice on managing change during an M&A process. Listeners will learn about: The four stages of processing change The integration of different teams and cultures Dealing with the uncertainty that comes with M&A Being an effective leader and manager through the process Guest Name: Dr. Robin Johnson Guest Social: linkedin.com/in/doctarob https://twitter.com/Docta_Rob...
Apr 04, 2024•39 min
In this April Fools' Day special of Higher Ed Pulse, Mallory and Seth explore the transformative potential of AI, the challenges of integrating it into educational settings, and the ethical considerations that come with its use. From AI-driven chatbots enhancing student engagement to the pitfalls of technology missteps, this episode unpacks the balance between leveraging AI's benefits and maintaining the irreplaceable human element in education. But there's the twist—and you’ll have to listen to...
Apr 01, 2024•15 min•Ep. 198
In the second part of our Pulse Check series on Mergers and Acquisitions in Higher Education, guest host Kin Sejpal speaks with Seth Odell, CEO and founder of Kanahoma, to discuss the realm of marketing within higher education M&A, drawing from his firsthand experiences and expertise in leading such endeavors, as well as serving as an advisor for many others. Listeners can: Learn how to navigate the uncharted territory of M&A as higher ed marketers Establish their voice and know what mar...
Mar 28, 2024•41 min
We're joined by Kevin Renton of Electric Kite and Volt, live from the 2024 CUPRAP conference. Mallory and Kevin talk about running content networks in higher education, with a focus on bringing marketing and enrollment professionals actionable insights and forward-thinking strategies. Key Takeaways: Volt's Origin and Vision: Kevin discusses Volt's transition from an agency blog to a leading marketing magazine and its future content direction. Live Conference Coverage and Community Engagement: A ...
Mar 26, 2024•13 min
In this special episode of the Higher Ed Pulse, Mallory Willsea invites Aaron Blau, VP of Education at Primacy, to talk about all things March Madness. The excitement of March Madness extends beyond just the games, potentially impacting enrollment, marketing, and branding efforts in significant ways. From the visibility boost for lesser-known institutions to the strategies for leveraging athletic success in marketing campaigns, Aaron offers unique insights, blending his passion for college athle...
Mar 25, 2024•27 min•Ep. 197
Welcome to the inaugural episode of our Pulse Check series on mergers and acquisitions (M&A) in higher education, where we dive into the fascinating world of institutional partnerships and consolidations. In today's episode, host Kin Sejpal is joined by Kevin Cavanagh, a seasoned expert in the field, who provides us with a bird's-eye view of the M&A landscape. Whether actively involved in an M&A initiative or not, gaining a high-level understanding of this topic will better equip lis...
Mar 21, 2024•48 min
In a special bonus episode recorded live at CUPRAP 2024, Mallory Willsea connects with Paul Redfern, VP for University Communications and Institutional Strategy at St. Lawrence University. They delve into the buzz around AI at the conference, strategies for attracting top talent to remote areas, and the innovative ways St. Lawrence University supports its hybrid workforce. This episode is a must-listen for those curious about the future of work in higher education and the evolving role of the CM...
Mar 20, 2024•13 min
After celebrating 100 years of the Wood Family maple production, Seth and Mallory examine the complex world of growing discount rates at private faith-based higher education institutions, revealing the challenges and strategic considerations schools face amid shifting market dynamics. This episode uncovers the realities of financial pressures, the importance of brand positioning between quality and value, and innovative approaches to tuition pricing. Leave a comment with your takeaways on Enroll...
Mar 18, 2024•22 min•Ep. 196
