In this special bonus episode of Higher Ed Pulse recorded live at CUPRAP 2024, Mallory Willsea sits down with Voltaire Santos Miran, Executive VP of Creative at Carnegie, to dive deep into the intersection of storytelling and artificial intelligence. Voltaire shares his perspective on AI as a crucial tool in the arsenal of modern storytellers, emphasizing its role in enhancing rather than replacing the human touch in creating compelling narratives. Together, they explore practical tools, strateg...
Mar 15, 2024•13 min
Welcome to our latest Pulse Check - Personalizing Prospective Student Journeys, hosted by Mallory Willsea In Part 3 of this series, Setting Students Up for Success, Dustin Ramsdell, Community Engagement Lead at Pathify, joins Mallory Willsea to discuss strategies for setting students up for success after they have committed to enroll. They delve into the responsibilities of institutions in preparing students, the significance of effective orientation programs, and the use of digital platforms to...
Mar 14, 2024•27 min
The role of a CMO, especially in the dynamic landscape of higher education, requires a balance between strategic investment, operational agility, and creative problem-solving. In this compelling episode, Mallory and Seth discuss the evolving role of the Chief Marketing Officer (CMO) in higher education. Drawing insights from recent research by SimpsonScarborough, they uncover the stark pressures CMOs face, from budget constraints to the expectation to be all-encompassing leaders. With the landsc...
Mar 11, 2024•22 min•Ep. 195
Welcome to our latest Pulse Check - Personalizing Prospective Student Journeys, hosted by Mallory Willsea. In Part 2 of this series, Creating Community Before College, Dustin Ramsdell, Community Engagement Lead at Pathify, joins Mallory Willsea to explore the critical phase in the student journey post-application but pre-enrollment. They discuss strategies for higher education institutions to build a sense of community with accepted students, emphasizing the importance of engaging digital experi...
Mar 07, 2024•26 min
This episode of The Higher Ed Pulse dives deep into the evolving landscape of standardized testing in higher education, sparked by recent policy reversals at institutions like Dartmouth and Yale. Mallory and Seth discuss the implications of these changes, not just for admissions but also for marketing and recruitment strategies. The conversation covers the potential impact on student diversity, list buying challenges for marketers, and how institutions are navigating these uncertain waters. Key ...
Mar 04, 2024•21 min•Ep. 194
Welcome to our latest Pulse Check - Personalizing Prospective Student Journeys, hosted by Mallory Willsea In Part 1 of this series, Helping Students Make Informed Choices, Dustin Ramsdell, Community Engagement Lead at Pathify, joins Mallory Willsea to discuss the complexities of the college selection process. They discuss the challenges posed by the overwhelming number of options and the noise in higher education marketing. Key insights revolve around the importance of creating a distinctive ins...
Feb 29, 2024•27 min
In this episode of The Higher Ed Pulse, hosts Mallory and Seth dive deep into OpenAI's latest innovation, Sora, and its groundbreaking implications for video production in higher education marketing. They explore how Sora, an AI capable of generating video from text prompts, might revolutionize content creation, offering both challenges and opportunities for higher ed marketers and video production companies. They ponder the future of personalized video messaging, SEO strategies, and creative ca...
Feb 26, 2024•22 min•Ep. 193
In the final episode of this Pulse Check series on Graduate Marketing, host Shane Baglini is joined by four of the industries most passionate graduate professionals to discuss all things GEM. This episode provides insights from a director of graduate admissions, a 15 year GEM pro turned agency strategist, graduate marketing pro and a view from the cabinet as we discuss post-COVID graduate marketing and enrollment, current trends, marketing to graduate students and how graduate enrollment is supp...
Feb 22, 2024•51 min
Mallory and Seth dive deep into the world of Hollywood's advertising strategies and Disney's unique approach to storytelling. With insider insights from HBO MAX and Disney's latest campaigns, they explore how contextually relevant and emotionally charged content can dramatically enhance audience engagement. Listen in for actionable tips on how to apply these big-budget strategies to higher education marketing, making your campaigns more memorable and impactful. Key Takeaways: Contextual Relevanc...
Feb 19, 2024•19 min•Ep. 192
Ed tech is an ever evolving landscape, and in the case of graduate enrollment managers, one that is difficult to keep up with at times. In this episode, Shane Baglini is joined by Ardis Kadiu, Founder and CEO of Element451, to take a deep dive into the world of CRMs, ed tech and AI in graduate enrollment management. We’ll look at the various options available to GEM professionals, what to look for in your CRM and tech stack, and how AI is changing the GEM game. Guest Name: Ardis Kadiu, Founder a...
Feb 15, 2024•44 min
This episode of Higher Ed Pulse offers a dive deep into the concept of direct admissions in higher education. Our hosts, Mallory and Seth, explore how this approach is reshaping the college application process, with the promise of a simpler and more accessible process, particularly for first-gen and diverse student populations. They dissect the potential impacts, benefits, and challenges of implementing direct admissions strategies at institutions. Key Takeaways: Direct Admissions Explained: Sim...
Feb 12, 2024•19 min•Ep. 191
In Part 2 of this Guide to Graduate Marketing in 2024 Pulse Check, Shane Baglini is joined by Charles Whitaker, dean and professor at Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications and Danielle Robinson Bell, assistant professor and director of Medill’s Integrated Marketing Communications (IMC) Professional master's program to discuss the graduate student experience. Whitaker and Bell share their unique and varied experience in the graduate land...
Feb 08, 2024•37 min
Mallory and Seth dive into a new Dentsu Consumer Navigator study on the American Mindset. They explore the potential impact of economic uncertainty on higher education enrollment and the rise of alternative credentials. The conversation then shifts to the Pennsylvania governor’s proposed tuition reduction plan, its implications for different types of institutions, and the need for equitable implementation. Takeaways: Consumer confidence in the economy is declining, despite the stock market perfo...
Feb 05, 2024•19 min•Ep. 190
Welcome to our latest Pulse Check - A Guide to Graduate Marketing in 2024, hosted by Shane Baglini. In Part 1 of this series, Mike McGetrick, Vice President of Creative and Interactive Services at Spark451, joins Shane Baglini to offer a high level overview of graduate marketing in 2024. Mike and Shane dive into the nuances and differences in strategy and tactics when marketing to the graduate audience, the value of a graduate degree in 2024, the graduate student journey and Mike shares trends a...
Feb 01, 2024•38 min
In this inaugural episode of the Higher Ed Pulse, co-hosts Mallory Willsea and Seth Odell cover two newsworthy topics from the past week of higher education marketing and enrollment management. First up, is the traditional college experience over? The hosts discuss how the Kansas Board of Regents allocated $16.5 million so Kansas universities could demolish old buildings to avoid $80 million in repairs. A recent article from Jeff Selingo hones in on the current trend: academic innovation, applyi...
Jan 29, 2024•17 min•Ep. 189
Exciting news! Your beloved Enrollify Podcast has evolved into something even more fantastic. New name, new format, and new hosts! Introducing Higher Ed Pulse — your weekly spotlight on the latest in higher education marketing and enrollment management. Join Mallory Willsea , VP of Marketing at Element451, and Seth Odell , Founder and CEO of Kanahoma, as they co-host this 15-minute, weekly news show every Monday morning. From headline news to social posts, insider insights to industry observatio...
Jan 25, 2024•17 min•Ep. 188
In this insightful episode of The Enrollify Podcast, Zach chats with Brian Piper, the Director of Content Strategy and Assessment at the University of Rochester, about his intriguing journey as a content marketer. The conversation kicks off with Brian sharing the captivating backstory of how he co-authored a book with renowned content marketing guru Joe Pulizzi. Known for his innovative approach in an industry not typically associated with cutting-edge content marketing, Brian discusses why he c...
Jan 18, 2024•45 min•Ep. 187
We are thrilled to announce that Jenny Li Fowler, who is the Director of Social Media Strategy at the Massachusetts Institute of Technology (MIT) and author of a brand new book called “Organic Social Media”, will be joining Enrollify as host of Season 2 of our podcast, Confessions of a Higher Ed Social Media Manager. Jenny has spent her career working in social and is currently in charge of developing and executing institute-wide social media initiatives for more than 200 departments, labs, and ...
Jan 17, 2024•12 min•Ep. 186
In this episode, Zach sits down with Aaron Blau of Primacy to chat for 10 minutes of hot takes on higher ed marketing. This episode was live recorded at AMA Higher Ed Marketing in Chicago in November 2023. Aaron Blau has over 13 years of work experience in various roles in education, marketing, and business development. Aaron is currently the VP of Education at Primacy. About The Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast,...
Jan 04, 2024•10 min•Ep. 185
In this final episode of The Enrollify Podcast in 2023, Gil Rogers from GR7 Marketing, Zach Busekrus of Enrollify, and Mallory Willsea, VP of Marketing at Element451 discuss their hottest takes on what higher ed marketing in 2024 will look like. Join this trio as they tackle provocative topics like the potential shift away from traditional marketing agencies due to an increase in AI literacy among higher ed marketing teams, the debated decline of video content, and the uncertain future of privac...
Dec 21, 2023•52 min•Ep. 184
In this podcast episode of The Enrollify Podcast, recorded Live from AMA, Zach Busekrus sits down with Jenny Li Fowler, the Director of Social Media Strategy at MIT to discuss the future of organic social strategy in higher education. Jenny shares her experience and insights on organic social media, emphasizing its continued relevance despite perceptions that it's losing ground to paid strategies. She introduces her new book, Organic Social Media: How to Build Flourishing Online Communities , wh...
Dec 20, 2023•24 min•Ep. 183
Introducing Generation AI — the groundbreaking show designed exclusively for higher education professionals who are keen to navigate the dynamic world of Artificial Intelligence. Each episode delves into the most pressing AI topics, breaking down complex concepts into understandable, actionable insights. In this episode of The Enrollify Podcast, you’ll get a sneak peek of Generation AI’s first episode. Join hosts Ardis Kadiu and Dr. JC Bonilla as they explore the year’s major milestones in artif...
Dec 19, 2023•17 min•Ep. 182
Eric is a growth marketing executive with experience bringing several technology companies from launch to successful acquisition, through brand building, performance marketing, and high-touch customer engagement strategies. Eric currently serves as Senior Vice President of Marketing at Fusion Academy , building the world's most personalized schools. In this episode of The Enrollify Podcast, Eric and Zach discuss marketing leadership lessons that Eric has learned having worked in K-12, B2B, and ...
Dec 14, 2023•47 min•Ep. 181
In this episode of The Enrollify Podcast, Zach Busekrus sits down with Joseph Master and Jamie Ceman (AMA Higher Ed's Marketer of the Year) from RW Jones Agency for a discussion on the future of branding in higher education. This episode was live recorded at the 2023 AMA Symposium for the Marketing of Higher Education in Chicago, Illinois. About The Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other ...
Dec 12, 2023•21 min•Ep. 180
In this episode of The Enrollify Podcast, Zach Busekrus is joined by Devin Purgason , Executive Director of Marketing at Forsyth Technical Community College, for a discussion on leveraging Generative AI tools to work smarter and not harder. This episode was live recorded at the 2023 AMA Symposium for the Marketing of Higher Education. About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrol...
Dec 07, 2023•16 min•Ep. 179
In this episode of The Enrollify Podcast, Zach Busekrus is joined by Katlin Swisher from Campus Sonar and Lisa Baer from Rosalind Franklin University of Medicine and Science, for a discussion on the importance of social listening in higher education. This episode was live recorded at the 2023 AMA Symposium for the Marketing of Higher Education. About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like o...
Dec 05, 2023•22 min•Ep. 178
In this episode of The Enrollify Podcast, Zach sits down with Shamell Forbes, Campus Partner Associate at Campus Sonar, whose unconventional journey into higher education sales is as inspiring as it is insightful. Shamell candidly shares his transition from social services to higher ed, driven by a combination of necessity and a passion for change. His story is a vivid illustration of adaptability and the pursuit of new opportunities, resonating deeply with themes of innovation and personal grow...
Nov 30, 2023•53 min•Ep. 177
In this episode of The Enrollify Podcast, Zach sits down with Bart Caylor, Founder of Caylor Solutions — an education marketing agency in Indianapolis, Indiana. Bart is one of the most respected and consistent voices in the higher education marketing and enrollment management circles. In this episode, Zach and Bart discuss the importance of AI literacy in higher education and how marketers and admissions professionals can leverage generative AI tools to attract the next generations of students m...
Nov 16, 2023•53 min•Ep. 176
In this episode, Zach is joined by Ardis Kadiu, Founder and CEO of Element451 for a conversation on the most important takeaways for higher education marketers and admissions professionals from OpenAI's first-ever DevDay. Coming to AMA in Chicago next week? We're hosting a happy hour and would love to see you there ! About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Ou...
Nov 10, 2023•33 min•Ep. 175
In this episode of The Enrollify Podcast, you’ll meet Kurt Allen, Vice President for Marketing and Communications at Notre Dame de Namur in Belmont, California — an institution founded in 1851 that became the first college for women in California and the first Catholic University to offer women a chance to earn a bachelor’s degree. In 2021 Notre Dame de Namur University closed its undergraduate programs, but many mistakenly thought this meant that this institution, a pillar of the community foun...
Nov 09, 2023•46 min•Ep. 174
