In this episode of The Enrollify Podcast, Zach takes the hot seat and is interviewed by Mallory Willsea of Element451 . Zach unveils the exciting next chapter of Enrollify's story! You're not going to want to miss this one, folks! Coming to AMA in Chicago next week? We're hosting a happy hour and would love to see you there ! - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Highe...
Nov 06, 2023•28 min•Ep. 173
In this episode conversation, Zach chats with John Azoni , Founder and CEO of Unvelid — a video production agency serving higher education — and host of Higher Ed Storytelling University — about what marketers get wrong when it comes to storytelling. Zach and John discuss: Why marketing and storytelling are not necessarily two sides of the same coin How to set up an interview environment that is conducive to capturing great content Things you should never ask in an interview Why higher ed market...
Nov 02, 2023•1 hr 2 min•Ep. 172
In this exciting conversation, Zach chats with Kyle Campbell, Founder and CEO of Education Marketer , about why marketing campaigns no longer matter and what student recruitment in a post social media world might look like. Zach and Kyle also riff on: The pros of LinkedIn’s algorithm as opposed to those of other social networks Why higher ed should invest more in long-form content How to think differently about telling student stories What higher ed marketers can learn from influencers about ema...
Oct 26, 2023•57 min•Ep. 171
Welcome to “How to Market an Online Graduate Program” a special 4-part podcast series brought to you by Enrollify and our friends at Archer Education . Over the course of this series we’ll unpack everything you need to know to properly design a go-to-market strategy for your new online grad program and what the first few years of marketing and growing your program should look like. We’ll dive deep into where, when, and how to use paid search and paid social effectively, how you should think thro...
Oct 18, 2023•49 min
In this episode you’ll meet Chase Williams, Co-Founder and CEO of Pathify — an innovative higher ed engagement hub that puts students at the center of their college journey. Zach and Chase discuss why there’s so much friction in university technology stacks and what strategies and tactics can be put into place to reduce that friction and create a more integrated, student-friendly experience. Chase explains why he believes the future of education technology will be highly integrated and that each...
Oct 12, 2023•38 min•Ep. 170
In this episode, Zach Busekrus sits down with Steve Kerge Co-founder of Spark451 & Jenzabar Vice President, Enrollment Marketing for a wide-ranging conversation on the future of enrollment management, marketing and communications, and higher education as a whole. For more than 20 years, Steve worked in enrollment management for Adelphi University, NYU Polytechnic, Hofstra University, and NYIT. In fact, his strategic leadership at NYIT helped raise freshman enrollment by as much as 25 percent...
Oct 05, 2023•49 min•Ep. 169
Welcome to “How to Market an Online Graduate Program” a special 4-part podcast series brought to you by Enrollify and our friends at Archer Education . Over the course of this series we’ll unpack everything you need to know to properly design a go-to-market strategy for your new online grad program and what the first few years of marketing and growing your program should look like. We’ll dive deep into where, when, and how to use paid search and paid social effectively, how you should think thro...
Oct 04, 2023•49 min
In this dynamic conversation, Zach sits down with Jaime Hunt, the Chief Marketing Officer at Old Dominion University in Norfolk, Virginia and the host of Enrollify’s Confessions of a Higher Ed CMO podcast. Zach and Jaime explore how higher education as an industry is doing at preparing marketers to become CMOs, what marketing as a strategic unit on campus should and should not be held accountable to, and lessons Jaime has learned after interviewing dozens of the industry’s most innovative market...
Sep 28, 2023•51 min•Ep. 168
In this episode, Zach sits down with Ashley Budd, a marketing director at Cornell University, to discuss the past, present, and future of Advancement Marketing in Higher Education. Ashley revisits the early days of working in marketing and communications and recounts how she had to secure the social handles on Facebook and Instagram for the Rochester Institute of Technology, and also unpacks: What it’s like raising money at an Ivy Leage school How marketing and communication strategies with alum...
Sep 21, 2023•47 min•Ep. 167
Welcome to “How to Market an Online Graduate Program” a special 4-part podcast series brought to you by Enrollify and our friends at Archer Education . Over the course of this series we’ll unpack everything you need to know to properly design a go-to-market strategy for your new online grad program and what the first few years of marketing and growing your program should look like. We’ll dive deep into where, when, and how to use paid search and paid social effectively, how you should think thro...
Sep 20, 2023•52 min
In this episode, Zach sits down with Tony Fraga , CEO of DD Agency , live at DD Agency’s biannual retreat, DevDays, to discuss the future of marketing leadership, trends in higher ed marketing worth paying attention to (and those trends NOT with paying attention to). Furthermore, the duo discusses what it means to be a disruptor in the context of marketing today, why SEO matters today more than ever before for colleges and universities, and the skillsets Tony believes will be crucial for markete...
Sep 14, 2023•50 min•Ep. 166
Welcome to “How to Market an Online Graduate Program” a special 4-part podcast series brought to you by Enrollify and our friends at Archer Education . Over the course of this series we’ll unpack everything you need to know to properly design a go-to-market strategy for your new online grad program and what the first few years of marketing and growing your program should look like. We’ll dive deep into where, when, and how to use paid search and paid social effectively, how you should think thro...
Sep 06, 2023•52 min
In this episode, Zach sits down with Gil Rogers , founder of GR7 Marketing, a higher ed consultancy, to discuss how leaders in higher education marketing can best prepare themselves and their teams for the future of attracting, engaging, and delighting the next generations of students. In this dynamic conversation, discover what Gil thinks about: The future of marketing leadership in higher ed The benefits of fractional teams vs. agencies The rise of higher ed marketing influencers (as a talent ...
Aug 31, 2023•43 min•Ep. 165
About the Episode: In this episode, Zach sits down with Nate Jorgensen , Senior Director of Strategic Academic Marketing and Communications at Miami University, to chat about why it’s time for higher ed to take more marketing risks. In this dynamic conversation, discover what Nate thinks higher ed marketers can do to be bolder with their messaging and communications to attract the next generations of right-fit students to their campuses. Hear what ingredients Nate believes are necessary to craft...
Aug 24, 2023•55 min•Ep. 164
In this episode, live recorded at Element451's Engage Summit , Zach sits down with Petar Djordjevic, Chief Technology Officer at Element451 , for a conversation on taking your engagement strategies to the next level with the power of AI. Petar discusses how AI-driven chatbot solutions are transforming the way higher education institutions engage with students and gives us a behind-the-scenes look at Element451’s BoltBot. BoltBot, powered by ChatGPT (GPT-4), empowers higher ed marketers and enrol...
Aug 15, 2023•17 min•Ep. 163
Is your institution not a “fit” for the current direct admission vendor partnership opportunities? Could you have a population of student data that would allow you to create an “in-house” direct admissions program? In this power episode with Lenell Hahn, Director of Admission at Southeast Missouri State University, discover how she has led her team in leveraging Element451 to automate creating applications for their early college credit student population. Discover how SEMO used this idea to cre...
Aug 08, 2023•16 min•Ep. 162
In this power episode, join Zach and Jacquelyn Thompson, Ed.D. - Associate Vice President for Enrollment Management, Florida State College at Jacksonville, for a discussion on how to hyper-segment and hyper-personalize the student experience for different student populations. Jacquelyn shares how she and her team have experimented with an array of communication strategies and tactics across a plethora of audience types to discern the marketing mix that works best for them. This Episode is Sponso...
Aug 01, 2023•18 min•Ep. 161
When we build a communications calendar for enrollment, we start with: what do we need to tell them? Usually, it’s a long list of facts and accolades about our institutions, and some steps for them to take. We send this information over and over again, hoping for the best. Yet, how often do we stop and think: what emotions might be coming up for our students this time of year? What else is competing for their attention? What information is actually relevant to them right now? In this power epi...
Jul 20, 2023•21 min•Ep. 160
How do you stand out as a small, private college when you’re competing against a reputable university state system? You obsess over designing an unforgettable student experience — or at least that’s what Allison Turico, AVP of Enrollment and Marketing at Siena College and host of Enrollify’s The Application podcast thinks. In this episode, which was recorded live from The Engage Summit — a one-of-a-kind educational event hosted by Element451 this past June — Allison unpacks the specific ways she...
Jul 18, 2023•18 min•Ep. 158
Discover what's new and next in higher ed marketing with the revolution AI is bringing about by streaming this episode featuring Element451's CEO, Ardis Kadiu. Ardis and Zach discuss the present and future of AI in enrollment marketing and offer practical ideas for how enrollment managers and higher ed marketing professionals can begin to familiarize themselves with agents like ChatGPT and Bard. This episode was recorded live from The Engage Summit — a one-of-a-kind educational event hosted by E...
Jul 13, 2023•24 min
In this episode, Zach (Founder of Enrollify) and Joel Goodman (Founder of Bravery) discuss the current state of design in higher education marketing and share ideas for how institutions of all shapes and sizes can “level up” their UX/UI game. The duo discusses: How to convince leadership to invest in great UX/UI How to strike the balance between aesthetics and functionality in higher ed websites The need for user experience design to extend beyond the digital space into the physical world Joel’s...
Jul 06, 2023•53 min•Ep. 157
In this engaging and enlightening episode, Zach (Founder of Enrollify) and Pat (Growth Manager at Enrollify) explore why higher education marketers should pay closer attention to the power of podcasts as a dynamic marketing and recruitment channel. With a touch of sophistication and a dash of wit, we dive into the various benefits that podcasting can offer to those in the higher ed industry. Firstly, we uncover the remarkable potential of podcasts as a platform to showcase thought leadership. By...
Jun 15, 2023•48 min•Ep. 156
In this episode, Zach chats with Dayan Kibilds about her new show, Talking Tactics. Tell me if this happens to you… any time you read an article, sign up for a webinar, or attend a conference, what you learn is inspiring. Yet, the strategies and results we see are often so thorough and so resource-intense, we have no idea how we could possibly do the same thing at our own institution. Here’s the thing… true success in enrollment is a combination of consistent, focused, manageable efforts. And th...
Jun 08, 2023•37 min•Ep. 155
Register for Element’s Engage Summit In this episode, Zach and Mallory discuss the importance of prompt engineering in higher education. They argue that prompt engineering is a valuable skill that can help higher education professionals save time and improve their content. They also discuss the challenges of prompt engineering and offer tips for how to get started. Prompt engineering is the process of creating prompts that are clear, concise, and effective. A good prompt will provide enough info...
Jun 01, 2023•38 min•Ep. 154
In this episode, Zach chats with Eddie Francis about his new show, I Wanna Work There! No matter the institution, company, or organization, everyone wants to find the best talent, and everyone wants to keep their best talent. Higher education is no different. Eddie Francis has worked in both talent acquisition and higher ed marketing. On this podcast, he explores ways to create a great experience for faculty and staff on your campus. Because, in education, a great employee experience equals a gr...
May 25, 2023•36 min•Ep. 153
Looking for insights on how higher education can better leverage their students as content creators? Look no further than this podcast episode featuring Dan Sanchez, the Director of Inbound Marketing at Element451. In Episode 152 of The Enrollify Podcast, Zach and Dan discuss the evolution of content marketing and how it applies to the world of higher education. He shares strategies for schools to maximize their students' potential as creators and even speculates on what might happen if colleges...
Apr 20, 2023•56 min•Ep. 153
Before every episode, Mickey and Shane discuss topics and agree on what they want to discuss during their time. This week, all hell breaks loose… The agreed-upon topic was turning students into influencers for your institution, but the conversation immediately diverted to reporting, the tools needed to truly report well, and what the action items are for schools looking to increase automation and data without spending thousands of additional hours. About the Enrollify Podcast Network Fanatical F...
Apr 14, 2023•39 min•Ep. 152
In Episode 151 of the Enrollify Podcast, Zach Busekrus interviews Shane Baglini, Director of Marketing at Muhlenberg College. Shane shared some remarkably valuable insights around the state of graduate program marketing including and shared details about how he and his team are differentiating their spend and communications strategy. Shane discusses why Muhlenberg College decided to fire their agency and bring their digital marketing efforts in-house, how Muhlenberg College uses keyword research...
Apr 13, 2023•47 min•Ep. 151
Unless you’ve been living under a rock you have probably heard of ChatGPT. It’s a generative AI tool that allows you to quickly access human-like conversations with a tool that knows everything on the web. Mickey and Shane dive into how this tool can be used to make you more efficient and also highlight some of the ways it should NOT be used. If you’re strapped for time, this 30-minute episode is sure to get you much more than that in return while also adding to the creativity infused in your wo...
Mar 31, 2023•42 min
In this episode you’ll meet Troy Brown — Vice President, Director of Recruitment, Enrollment & Marketing at University of West Los Angeles. Troy Brown is a Los Angeles native and was awarded a tuition scholarship to play basketball at the prestigious Moorehouse College in Atlanta, Georgia where he received a Bachelor of Arts degree in Marketing. In the episode of The Enrollify Podcast Zach and Troy discuss how niche colleges can use the power of multi-sensory marketing to create truly unique...
Mar 30, 2023•42 min•Ep. 150
