Welcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special 4-part podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify. Over the next four weeks, we’re taking a deep dive into the past, present, and future of the role that Artificial Intelligence plays in higher education marketing and student recruitment. In Episode 4, Ardis and Zach are joined by Element’s Chief T...
Mar 23, 2023•50 min•Ep. 149
Welcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special 4-part podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify. Over the next four weeks, we’re taking a deep dive into the past, present, and future of the role that Artificial Intelligence plays in higher education marketing and student recruitment. In Episode 3, Ardis and Zach are joined by JC Bonilla, Eleme...
Mar 16, 2023•53 min•Ep. 148
Video. Video. Video. You’ve heard it plenty and will likely keep hearing about it for quite some time. In this episode of Fanatical Fridays, Mickey and Shane explore how to first get started with video and ensure that you’re getting the most bang for your buck. Whether it’s your first time thinking about producing a video or you’re a seasoned vet, there’s plenty in this episode to help you grow and expand your offerings. About the Enrollify Podcast Network Fanatical Fridays is a part of the Enro...
Mar 10, 2023•41 min
Welcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special 4-part podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify. Over the next four weeks, we’re taking a deep dive into the past, present, and future of the role that Artificial Intelligence plays in higher education marketing and student recruitment. In Episode 2, Ardis and Zach use ChatGPT in real time to bra...
Mar 09, 2023•45 min•Ep. 147
Welcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify. Over the next four weeks, we’re taking a deep dive into the past, present, and future of the role that Artificial Intelligence plays in higher education marketing and student recruitment. In Episode 1 you’ll get a crash course on what ChatGPT is and why h...
Mar 02, 2023•48 min•Ep. 146
Exciting news! Enrollify is proud to announce the launch of another podcast on our network — Confessions of a Higher Ed Social Media Manager. This show is hosted by the incredible Callie Goodwin. Callie has worked in higher ed social media for her entire career. Today, she works as a social strategist at ZeeMee, consults with higher ed institutions on their social strategies, and runs her own popular social accounts built around her side hustle, Sparks of Joy (check out her TikTok!). This show w...
Feb 26, 2023•35 min•Ep. 145
Virtual reality is becoming increasingly popular and not just for the uber-tech-savvy crowd – its adoption has increased dramatically in recent years and it’s time you start thinking about how it can be woven into your recruitment and retention strategies. If you’re wondering how to get started, what types of ways it could be used for prospective and current students, and how it will impact the future of student engagement then tune in to this episode of Fanatical Fridays! This episode is brough...
Feb 24, 2023•31 min
Buckle up, folks! Enrollify is proud to announce its newest podcast, The Pivot — a show for the enrollment marketer looking for marketing strategies and tactics that don’t take years and bucco bucks to implement. Join Tony Fraga and Jamie Gleason — marketing scientists at DD Agency — every other week for an engaging conversation on what you and your team can do NOW to impact marketing and enrollment goals. The Pivot is facilitated by Shane Kehl, Chief Edutainment Officer at Enrollify. Subscribe ...
Feb 20, 2023•38 min•Ep. 144
Introducing Season 2 of The Application — an Enrollify Podcast hosted by Allison Turcio . Allison is the Assistant Vice President for Enrollment and Marketing at Siena College, as well as an Instructor of Marketing at Siena College. She leads college-wide marketing, market research, and enrollment communications efforts, and also works as a marketing consultant teaching digital and social media marketing courses. If you're a higher ed marketer or admissions professional looking for: Tips, tricks...
Feb 13, 2023•38 min•Ep. 143
Working with vendors is often time a huge value-add to your institution, but that’s really only if you know what you want, what questions you should be asking, and how to measure that vendor support against your larger institutional goals. If you work with a vendor but find yourself a little “lost” when it comes to strategy, reporting, or optimization, the questions we discuss could help you turn that partnership into one that thrives rather than just exists. This episode is brought to you by ou...
Feb 10, 2023•49 min
Exciting news! Enrollify has acquired The Higher Ed Geek podcast hosted by the incredible Dustin Ramsdell . The Higher Ed Geek Podcast explores all of the nuances of higher education with a focus on innovative technology and practices from professionals all across the country. Follow and subscribe to the show here or wherever you get your podcasts. Past episodes feature some of the most renowned thinkers, innovators, and leaders in and around higher education. Check out some of the show’s most r...
Feb 09, 2023•39 min•Ep. 143
Chatbots are sometimes misunderstood – luckily they’re emotionless – but in this episode, Shane and Mickey look to shed light on how to think about, set up, and integrate your chatbot to make it work FOR you. Whether you’re shopping for different software or looking to optimize your existing bot, this episode is sure to help you make smart, intentional next steps. Fanatical Fridays is brought to you by Enrollify . Enrollify is where higher ed comes to learn new marketing skills, discover new sof...
Jan 27, 2023•39 min
It’s that time again… Pumpkin Spice Latte season! Everyone loves a good PSL; they’re seasonal, highly coveted, and widely sought after. Do you have a recruitment campaign that you would consider your Pumpkin Spice Latte? Shane and Mickey break down a few ideas of what your PSL could be, how you could implement it, and even how you could use the materials from that campaign for future marketing efforts throughout the year. About Fanatical Friday's Fanatical Fridays is brought to you by Enrollify ...
Jan 13, 2023•40 min
The Great Resignation has hit higher ed with full force. Once a month for the next few months, we’ll feature individuals who have left higher ed to work in a higher ed adjacent role (think a marketing agency, edtech company, or consultancy). In Chapter 3 we feature Natalie Surace — a marketing strategist at VisionPoint Marketing who recently left her job as a Digital Marketing and Communications Manager at the Rochester Institute of Technology. Connect with Natalie on LinkedIn The Enrollify Podc...
Dec 22, 2022•40 min•Ep. 141
The Great Resignation has hit higher ed with full force. Once a month for the next few months, we’ll feature individuals who have left higher ed to work in a higher ed adjacent role (think a marketing agency, edtech company, or consultancy). In Chapter 2 we feature Stacy Snow — a Principal at Kennedy & Company Education Strategies who recently left her job as the Director of Marketing for Mizzou Online at the University of Missouri. Connect with Stacy on LinkedIn The Enrollify Podcast is a p...
Dec 15, 2022•44 min•Ep. 140
This is the fourth and final episode in a special 4-part series between Enrollify and Unibuddy. Join Zach Busekrus, Founder of Enrollify, and Nina Bilimoria Angelo, CMO at Unibuddy, for an extended conversation around the insights garnered from Unibuddy’s latest higher education pulse reports. Unibuddy surveyed over 1,200 prospective college students about their journey to college and close to 1,000 higher education administrators about how they plan to recruit these students. Access the reports...
Dec 08, 2022•48 min•Ep. 139
This is the third episode in a special 4-part series between Enrollify and Unibuddy. Join Zach Busekrus, Founder of Enrollify, and Nina Bilimoria Angelo, CMO at Unibuddy, for an extended conversation around the insights garnered from Unibuddy’s latest higher education pulse reports. Unibuddy surveyed over 1,200 prospective college students about their journey to college and close to 1,000 higher education administrators about how they plan to recruit these students. Access the reports, connect w...
Dec 06, 2022•41 min•Ep. 138
To text or not to text? That is the question. Actually, after some discussion, we decided that it’s not the first question you should be asking yourselves. Texting is another layer of your recruitment strategy and should be weaved into the fold, not seen as a tactic you need to utilize just because others are. Tune in and see how Shane and Mickey would first approach texting, what the tool must be able to do, and how it can be used to hyper-personalize a prospective student’s journey to enrollme...
Dec 02, 2022•39 min
From impacting enrollment, to student success, to annual giving, keeping parents effectively engaged has proven to be critical for colleges and universities looking to better support their institutional goals. On this week’s episode of The Enrollify Podcast, Zach sits down with Dave Becker, founder and CEO of CampusESP, to discuss how colleges and universities can better incorporate parents into the enrollment marketing mix. Connect with Dave on LinkedIn Learn more about CampusESP The Enrollify ...
Nov 29, 2022•45 min•Ep. 137
In the final installment of the Modern Student, Zach and Jeff take a deep dive into how institutions can reduce the complexity of their digital experience, DXP's , and explore the future of technology in higher ed. About the Series The Modern Student is a special podcast series in collaboration with Squiz, exploring how technology is revolutionizing higher ed and engaging students. Squiz is a technology company that is revolutionizing the way higher ed builds digital experiences for its constitu...
Nov 29, 2022•40 min
This is the second episode in a special 4-part series between Enrollify and Unibuddy. Join Zach Busekrus, Founder of Enrollify, and Nina Bilimoria Angelo, CMO at Unibuddy, for an extended conversation around the insights garnered from Unibuddy’s latest higher education pulse reports. Unibuddy surveyed over 1,200 prospective college students about their journey to college and close to 1,000 higher education administrators about how they plan to recruit these students. Access the reports, connect ...
Nov 22, 2022•51 min•Ep. 136
The need for testing is widely accepted, but what does “testing” mean in today’s landscape? In this week’s episode, Mickey, Zach, and a new co-host, Shane, discuss Jim Collins’ “fire bullets, then cannonballs” method. This method, outlined in his book Great by Choice , details the importance of measurement and calibration as it pertains to testing. What does this mean for student recruitment efforts? Come find out! You can connect with Zach on LinkedIn or Twitter , Mickey on LinkedIn , and Shane...
Nov 18, 2022•28 min
This is the first episode in a special 4-part series between Enrollify and Unibuddy. Join Zach Busekrus, Founder of Enrollify, and Nina Bilimoria Angelo, CMO at Unibuddy, for an extended conversation around the insights garnered from Unibuddy’s latest higher education pulse reports. Unibuddy surveyed over 1,200 prospective college students about their journey to college and close to 1,000 higher education administrators about how they plan to recruit these students. Access the reports, connect w...
Nov 17, 2022•52 min•Ep. 135
On episode 3 of The Modern Student, Zach and Jeff discuss how technology can help you develop a stronger enrollment plan and the value of having unified marketing and IT departments. About the Series The Modern Student is a special podcast series in collaboration with Squiz, exploring how technology is revolutionizing higher ed and engaging students. Squiz is a technology company that is revolutionizing the way higher ed builds digital experiences for its constituents. The Modern Student is host...
Nov 15, 2022•41 min
On this week’s episode, Zach sits down with Ryan Wilson. Ryan is the founder of Team Trust Productions, which is a media company that specializes in creating inclusive content featuring individuals with disabilities. In the episode the two discuss: How brands can work to be more inclusive of persons with disabilities How brands can strike the appropriate balance of being inclusive without being exploitive How colleges and universities can do a better job at showcasing the stories of students wit...
Nov 10, 2022•44 min•Ep. 134
In the final installment of Brand Camp, Zach and Ian discuss core values and put a bow on understanding the Brand Manifesto framework. Key takeaways from this episode include: How core values fit into the Brand Manifesto framework Why it is important for brands to articulate their values How leaders can assess whether or not their brand values are "working" as intended Understanding "identity based branding" How/Where to use your Mission, Vision and Values About the Series : Brand Camp is a spec...
Nov 08, 2022•40 min
The Great Resignation has hit higher ed with full force. Once a month for the next few months, we’ll feature individuals who have left higher ed to work in a higher ed adjacent role (think a marketing agency, edtech company, or consultancy). In Chapter 1 we feature Carrie Barnett — a content marketer at SimpsonScarborough who recently left her job at California Lutheran University as the Director of Advancement Marketing and Digital Philanthropy. Connect with Carrie on Twitter The Enrollify Podc...
Nov 03, 2022•42 min•Ep. 133
On this episode of The Modern Student, Zach Busekrus and co-host Jeff Dillon unpack how new technology can help institutions better recruit and engage the next generation of students. This episode explores what is holding schools back and what tools are available when it comes to attracting the modern student and nurturing them through their enrollment journey. About the Series The Modern Student is a special podcast series in collaboration with Squiz, exploring how technology is revolutionizing...
Nov 02, 2022•48 min
On episode three of Band Camp, Zach and Ian explore the purpose and value of vision statements. The pair discuss how to create a meaningful vision statement and where it fits into your overall brand manifesto alongside your mission statement and core values. This episode is sponsored by UNINCORPORATED (UN) - a higher education agency committed to building awareness, growing enrollment, and launching programs for universities. They believe that education is the primary means of ascension in socie...
Oct 25, 2022•44 min
In episode one of The Modern Student, Enrollify Founder Zach Busekrus and Jeff Dillon of Squiz, discuss the modern college student and how their relationship with technology is shaping the future of higher education. The modern student has always had technology as a part of their lives, and their education should be no exception. They come from a world of on-demand services, instant information and social media. Personalization in the user experience is something that is just expected from them ...
Oct 19, 2022•48 min
