If you're like Zach, you may have never even clicked on a YouTube Short before. But in this week's episode, we break down how YouTube Shorts complement your YouTube channel and could even help you grow a massive following. Tune in to hear what these three think is the golden ticket for awareness generation on YouTube Shorts. This episode is brought to you by Doubletake - Doubletake is a team of experts in swag for higher education. From acceptance packages, to prospective student mailers, to adm...
Oct 19, 2022•39 min
On episode two of Brand Camp Zach and Ian get into the nitty gritty of how to create a killer mission statement. Takeaways from this episode include: Defining the purpose of a mission statements What makes a great mission statement (and a bad one) How to write a mission statement from scratch that doesn't suck How to audit your mission statement and decide if it needs to be improved Who should be involved when crafting a mission statement And much more! About the Series: Brand Camp is made strea...
Oct 11, 2022•41 min
In this hot-take-full conversation with Rob Biebly from Huron Consulting, Zach and Rob unpack the challenges and opportunities facing strategic enrollment managers in 2022. Rob and Zach chat about: The biggest challenges facing staff retention right now The disillusionment of institutional leaders around enrollment growth rates Why leaning in to differentiation is the key to increasing enrollment How to think differently about program offerings and value propositions How to have productive conve...
Oct 06, 2022•51 min•Ep. 132
Every school gives away t-shirts and pens, but what would actually help you generate quality leads who are more likely to apply and enroll at your institution? Think through this with your team, see what’s feasible, and then execute! The Brewstorm is a video first podcast. Watch this episode on the Enrollify YouTube channel ! This episode is brought to you by Doubletake - Doubletake is a team of experts in swag for higher education. From acceptance packages, to prospective student mailers, to ad...
Sep 28, 2022•28 min
In episode one of this special four part series on branding in higher ed, Zach and Ian Evenstar (founder and CEO of Unincorporated) unpack the importance of brand manifestos. This episode is chalked full of knowledge and advice for higher ed. Some key topics covered include… Defining brand in simple terms Exploring the core components of a brand manifesto Examining successful brands outside of and inside of higher ed Presenting a framework for how folks should develop a brand manifesto Brand Cam...
Sep 27, 2022•48 min
In this fast-paced conversation, Ryan and Zach discuss: How to build your personal brand as a higher ed marketer on LinkedIn Why marketing attribution in 2022 is still so damn hard The pros of taking a channel-specific approach to your marketing What most schools get wrong about how to reach students in 2022 And lots more! Connect with Ryan on LinkedIn here . Need help with branding? Connect with Ryan and the team at 5-degrees here ! If you like this podcast, chances are you’ll like other Enroll...
Sep 22, 2022•49 min•Ep. 131
This week, the guys discuss the real purpose of video, how it should be used to be most effective and efficient, and what separates a great video from another boring old trailer. With video moving from a nice-to-have to a need-to-have, this is an episode that’s definitely worth your time! If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you by Doubletake - ...
Sep 14, 2022•40 min
We have hot takes galore this episode! The biggest one "TikTok for higher ed is just a hype train." Can it actually be used to recruit students? What should be measured? And what does it take to actually make good TikToks on a consistent basis? Check out this episode and give us your thoughts on the world of TikTok in the higher ed space. If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button tod...
Sep 07, 2022•47 min
In this episode of Attention Retention, Angie, Clayton, and Zach share new ideas for how enrollment marketers can leverage the latest tools, tactics, technologies, and strategies to attract and retain younger millennials and Gen Z. There’s so much conversation out there right now on where marketers and admissions teams should put their budget in order to garner the attention of prospective students, the trio discusses what they think is worth paying attention to right now and what’s just noise. ...
Aug 30, 2022•51 min
In this episode of The Brewstorm, Shane, Dan, and Zach brainstorm what it would look like to flip the relationship between admitted students and admissions teams on its head. How do we make prospects feel wanted, increase school affinity, and level the playing field for all? Tune in! If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you by Doubletake - Doubl...
Aug 17, 2022•41 min
In episode 5 of Attention Retention, Clayton, Angie, and Zach brainstorm ideas for marketing automation strategies and tactics that help empower enrollment marketers to create personalized experiences for the prospects that matter most. The trio walks through some examples of how schools are leveraging marketing automation in “beginner”, “intermediate”, and more “advanced” ways, and explores when schools should (and shouldn’t) be leveraging marketing automation. About The Series Attention Retent...
Aug 16, 2022•58 min
On this episode of The Enrollify Podcast, Zach chats with Dr. Carrie Phillips — Chief Communications and Marketing Officer at University of Arkansas at Little Rock. From defining the role of the marketing office in higher ed, to the impending enrollment cliff, to the future of student expectations, Zach and Carrie engage in a riveting conversation about how colleges and universities can change and shift responsibly and tactfully in order to remain competitive in the years to come. This episode i...
Aug 04, 2022•54 min•Ep. 130
During this episode of The Brewstorm, Shane, Dan, and Zach discuss some key stats around chatbots and its usage and then dive into what makes an awesome higher ed chatbot. They discuss various types of chatbots, the pros and cons, and how best to utilize it one your website to generate prospective students. If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to y...
Aug 03, 2022•35 min
In this episode of Attention Retention, Angie, Clayton, and Zach have an open discussion and brainstorm around how schools with limited resources and lesser-known brands can up their branding, marketing, and student recruitment efforts creatively and sustainably. The dynamic trio unpacks: Ideas for how to deliver a way more personalized experience with fewer resources Pro tips for small-to-midsize public and private universities who can’t rely on athletics or a top 50 US News & World Report ...
Aug 02, 2022•51 min•Ep. 130
Amrit Ahluwalia is a prolific content producer and the Editor In Chief at The EvoLLLution a publication of Modern Campus . In this episode of The Enrollify Podcast, Amrit and Zach chat all about micro-credential programs. The two have an engaging conversation about what micro-credentials are, the sustainability of these programs as new forms of revenue for schools, and how to effectively market micro-credentials to an array of student personas. You can connect with Amrit on LinkedIn here . Helpf...
Jul 28, 2022•1 hr 4 min•Ep. 129
During this episode of The Brewstorm, Shane, Dan, and Zach discuss what makes someone want to give away their contact information. From the offer, to the landing page, to the form, why would someone give you their name and email – and maybe even phone number!? If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you by Doubletake - Doubletake is a team of exper...
Jul 25, 2022•47 min
Join Dr. Dustin York (an Associate Professor whose specialties include digital transformation, branding, and the future of higher education) and Pamela Bryan Williams (a Chief Strategist for Learning Design and Development) from Maryville University for an invigorating conversation around how higher education can reimagine its core products, experience, and marketing for the lifelong learner. The duo sits down with Zach to discuss the future of learning design and development and how the Maryvil...
Jul 21, 2022•1 hr•Ep. 128
In this episode of Attention Retention, Angie, Clayton, and Zach brainstorm practical, innovative, and specific ideas for how to recruit non-traditional learners and unpack the nuances that exist in courting these audiences. The dynamic trio discusses: How to define adult learners (and discusses how to break this macro audience down into 3-4 key persona groups) What kind of messaging (ad copy, email tone and style, etc.) works with each persona? Whether or not traditional recruitment events work...
Jul 19, 2022•55 min
In this episode of The Brewstorm, we chat about what types of digital ads get our attention, what makes us click, and what we expect after the click. What ads drove you to click/purchase? Any common themes? Let us know! If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you by Doubletake - Doubletake is a team of experts in swag for higher education. From acc...
Jul 08, 2022•33 min
Todd Sanders, Creative Director at the University of Florida, sits down with Zach to discuss the future of social media marketing and management in higher education. Get Todd’s hot takes on influencers, how to tell stories on social, and how to discern the channels and tactics that are right for your institution both today and tomorrow. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, a...
Jul 07, 2022•56 min•Ep. 127
In this episode of Attention Retention, Angie, Clayton, and Zach suggest that most schools need to niche down when it comes to marketing and student recruitment and hyper-focus on the student populations that they have the best chance at attracting, engaging, and servicing. The dynamic trio discusses: A new framework for student persona development — beyond demographics, here’s what it looks like to dig deep into niche psychographic profiling for student personas Why schools may need to become o...
Jul 05, 2022•1 hr 12 min
In this episode of The Brewstorm, we discuss how you can make your recruitment event a talking point on social channels and leave a lasting impact on attendees. Spoiler alert, a standard intro speaker and some small breakouts aren’t enough! If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you by Doubletake - Doubletake is a team of experts in swag for highe...
Jun 22, 2022•40 min
This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity. In this episode, Clayton, Angie and Zach unpack the challenges with major and program relevance in higher ed and discuss ideas for how to design, develop and promote majors and programs that meet market needs and consumer demands. They discuss: Higher ed’s current bran...
Jun 21, 2022•57 min
On this week’s episode of The Enrollify Podcast, Zach chats with Kyle Campbell , founder of Education Marketer , about why higher ed has been so slow to adopt TikTok and how higher ed should be thinking about TikTok. Zach and Kyle riff on the opportunity that exists for higher ed marketers to grow their personal brands on platforms like Twitter and LinkedIn and how the growth of one’s personal brand directly impacts the growth of the institution. This week’s episode is brought to you by - Unibud...
Jun 16, 2022•1 hr 4 min•Ep. 126
In this episode of The Brewstorm, Zach, Shane and Dan discuss what it could look like for an institution to start and maintain a student-run podcast that actually recruits qualified students. What we're after is TRANSPARENCY! But how do you achieve that while also letting your students run the show? If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you by Do...
Jun 15, 2022•50 min
On this week’s episode of The Enrollify Podcast, Zach sits down with Kin Sejpal, the Associate Vice President, University Marketing Strategy and Creative Services at the Rochester Institute of Technology, to discuss RIT’s recently launched “New Economy Majors.” Kin shares the story behind how (and why) the leadership team at RIT decided to select 12 majors from a variety of schools and colleges and repackage these programs as “New Economy Majors.” None of RIT’s New Economy Majors were actually n...
Jun 02, 2022•58 min•Ep. 125
Every enrollment manager knows how important authentic student stories are to the student recruitment process. Prospective students want to know what current students think of your institution — full stop. But sourcing great student stories can be challenging. On this week’s episode of Fanatical Fridays, Mickey and Zach brainstorm simple, creative, and effective strategies for finding the best student stories and facilitating interviews that enable these stories to be captured and leveraged. Fan...
May 27, 2022•26 min
This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity. On this week’s episode of The Enrollify Podcast, Zach sits down with Ray Martinez, the Head of SEO at Archer Education — a tech-enabled marketing, enrollment, and retention services for higher ed company. Ray offers listeners a crash course on what SEO is, why it matte...
May 19, 2022•51 min•Ep. 124
In the final episode of the How to Market a University podcast series, Terry posits that while this is in many ways a daunting time for higher ed, there is much opportunity for innovation and reimagination. Discover how Terry thinks technology will continue to affect marketing, recruitment, and advancement, what additional revenue streams we might see schools adopt in both the short term and the long term, and what she would do if she were a college or university in 2022. Register for Enrollify’...
May 18, 2022•29 min
This past fall, the Enrollify team conducted a secret shopper experiment to better understand how graduate schools communicate with prospective students after submitting an inquiry form. At NAGAP’s GEM Summit in Chicago last week, Zach presented these findings. On this week’s episode of Fanatical Fridays, Zach and Mickey recap these findings and offer dynamic, insightful, and thought-provoking discussion on what’s working and what’s wrong with how GEM professionals attract, engage, and delight p...
May 13, 2022•35 min
