Whether you're looking to hire an influencer, or become one, this episode is for you. Jason and Nicole help two callers: one wants to know how big of an audience he needs before he can monetize his content, and the other is an entrepreneur who is considering hiring an influencer for the first time. To dig into both sides of the business, Nicole and Jason call up Chris Detert, the Chief Communications Officer at Influential— the largest influencer marketing company in the world by revenue. Chris ...
Aug 01, 2023•23 min
What's in a name? As it turns out: a lot! Just ask the brand formerly known as Twitter. Today Nicole drops a special solo episode from her podcast Money Rehab, where she gives a listener a guide to brainstorming his brand name. Plus, she tells the story of an online bully who tried to sue her over a domain name. Yeah, you’re gonna want to buckle in for this one. To subscribe to Money Rehab, click here: https://link.chtbl.com/91jeLu8k
Jul 27, 2023•13 min
Jason and Nicole talk about a taboo topic in the work world: salary transparency. Should we be talking openly about how much we’re making? Nicole and Jason outline when transparency helps and when it hurts.
Jul 25, 2023•23 min
Today, we have two people calling the Help Line: Nicole and Jason. They are negotiating business deals with people they know personally, and are totally stumped. How do you protect the friendship, and still get what you want? So, Nicole and Jason phone-a-friend: Chip Massey, former FBI Special Agent and expert negotiator. Chip shares his proven strategy for effective dialogue, and Nicole and Jason put it to the test in a mock negotiation.
Jul 18, 2023•33 min
The boom of online courses, coaching and consulting has opened up a new revenue stream for anyone with a teachable skill. This is all fun and games, until you get to the little detail of pricing. How do you set a price on… yourself? That’s the question that made listener Kelsey call the Help Line. To give her the cheat code on pricing strategy, Nicole and Jason phone a friend who knows the courses landscape inside and out: Matt Gartland, CEO at Smart Passive Income Media. For more Matt, check ou...
Jul 13, 2023•37 min
Listener Ela is calling the Help Line because she gets overwhelmed by guilt and anxiety whenever clients ask for her project rate. That ends today! Nicole gives Ela her favorite pro tips and a practice negotiation session that will help her get what she deserves once and for all.
Jul 11, 2023•20 min
Do you have the entrepreneurial itch? That impulse to quit your nine-to-five and start your own thing— any thing? That’s the situation today's caller Laura found herself in when she called the help line. To help Laura take her next steps, Jason shares the framework for a low-risk trial run anyone can try out when the entrepreneurial itch takes hold.
Jul 06, 2023•35 min
Happy 4th of July! To celebrate, here's one of our favorite episodes from earlier this year. Sooner or later, you're going to need to ask for a favor that will advance your career. We all do… but we don't all do it well. Jason and Nicole show you what works and what doesn't with real-life examples, including a pitch that led them to hire someone, and a whackadoodle pitch that definitely DIDN'T earn someone a job, and how Jason scored a favor from the one and only Michelle Pfeiffer
Jul 04, 2023•26 min
You've probably gotten the career advice, "go big or go home." But taking that approach 100% of the time just sets you up to fail. Through unpacking their own missteps and wins, Nicole and Jason explain why— and when— you should actually go medium.
Jun 29, 2023•31 min
So you want to (or have to) bootstrap your business. Nicole is self-funding the business that makes this very podcast, and she will tell you: it is not easy. To share best-practices around protecting your bottom line and mental health, Nicole and Jason are joined by Christina Stembel, who has self-funded her business Farmgirl Flowers. Learn more about Christina and her biz here: https://farmgirlflowers.com/about
Jun 27, 2023•43 min
Say you're working on something that could be really great, but you need help to get it there. This happened to Jason recently; and the person he needed to call for help? Jimmy Fallon. So Jason had to ask himself: is this worth it? To find his answer, Jason came up with a four-part checklist to help you decide if the thing you want to do is worth asking for.
Jun 22, 2023•17 min
Nicole had a great appearance on Good Morning America… until she made one tiny mistake that she can’t stop thinking about. Jason and Nicole dig up their most embarrassing moments and workplace missteps, and decide on a benchmark for when to call out your mistakes, and when to keep them to yourself.
Jun 20, 2023•32 min
With Father’s Day coming up, Jason got to wondering how much parents can set their kids up for career satisfaction — so Jason called his dad to deconstruct his childhood.
Jun 15, 2023•26 min
When giving advice to loved ones, the temptation is to just tell them what they want to hear. But that's not useful. The key is telling them what they need to hear, in the way they want to hear it. But how do you do that? Nicole thinks it comes down to love languages. To test this theory, Jason and Nicole chat with the person dearest to Jason: his wife, Jen Miller. Find more of Jen's work, including her fantastic new book Rising Class, here: http://www.byjennifermiller.com/#/rising-class/ For th...
Jun 13, 2023•32 min
Imagine you're the CEO and co-founder of a startup that's struggling to grow. Then, someone gives you a PowerPoint presentation on why you should step down. Oof. That's exactly what happened to Netflix's co-founder Marc Randolph. But you know what? It was the best thing that could have happened to him. Jason uses Marc's story, plus a few personal tales, to give a three-step plan for identifying what you're best at and doing more of it.
Jun 08, 2023•22 min
You've probably heard business leaders attribute their success to "never taking no for an answer." But, plot twist: sometimes you should. Jason recounts a recent cringey experience where someone really should have just taken no for an answer. Then, Nicole and Jason help make sure you don't make the same mistake. Plus, what this all has to do with pudding.
Jun 06, 2023•27 min
Today's caller was just promoted and is now managing people she used to work with side-by-side. And it's awkward! She's worried that her new direct reports aren't going to take her seriously. Jason's answer? Become the boss your team needs— and wants. In this episode, Jason gives you three actionable steps to accomplish that.
Jun 01, 2023•20 min
Today's caller had been asking to take on more responsibility at her work for about a decade - and she finally got it! Now, she wants to leverage those new responsibilities to negotiate a raise and a senior job title. Sounds pretty simple, right? Well, plot-twist! Jason and Nicole point out why this ask is not as straightforward as it seems, and give their do's and don'ts around how to navigate this delicate conversation.
May 30, 2023•30 min
Today, Jason walks you through how to feel like your work is important. Because it is. And he'll prove it.
May 25, 2023•24 min
Today's guest Lauren told herself that she needed to be doing more— until a medical diagnosis gave her "a slap in the face." Burnout has commanded the workplace zeitgeist over the last few years… but even though we’re talking about burnout more often, workplace culture hasn't made a lot of progress. But Lauren has. Jason was inspired by Lauren's story and wanted to share it on the pod, but first, we'll need to take a step back: because how Jason and Lauren got to talking in the first place, star...
May 23, 2023•34 min
Okay, so insults don't always *feel* awesome, but you can use them to your advantage. Jason shows you how.
May 18, 2023•18 min
Today's listener has a small Instagram following— and it cost her a job opportunity. In our current work culture, is a social media following a nice to have, or a need to have? It's a big question, but Jason has the answer. Plus, if you want to grow your social media audience, Jason shares the strategies that have worked for him.
May 11, 2023•23 min
Picture this: you come face-to-face with someone who really wronged you... what do you do? Jason and Nicole have both been there, and yet they handled it very differently (today's episode title is a big hint). Despite their different approaches, Jason and Nicole agree on the best mechanism to achieve closure after someone hurts you. Today, they pass it on to you.
May 09, 2023•28 min
Getting a crummy evaluation from your boss is no fun; but giving a crummy evaluation is nearly as difficult. Today's listener is a new manager up against her first round of performance reviews. She has to have an honest conversation with one employee who has been trouble for the rest of the team— and her anxiety is through the roof. Jason shares his winning formula for having a tough conversation.
May 04, 2023•27 min
In today's episode, Nicole and Jason are joined by a founder Nicole critiqued on this very podcast. Tea! This conversation could have gone one of two ways, but how this founder responds is *chef's kiss* perfection. This conversation will leave you with a script you can use next time you get some tough feedback. Find the most excellent Kim Kaupe here: https://kimkaupe.com/
May 02, 2023•23 min
You have a hard decision to make. In front of you are two choices. Both are scary. Neither is perfect. So you’re frozen between the two. Which do you pick? Today, Jason gives you a way to decide.
Apr 27, 2023•24 min
According to a study by The Harris Poll last year, fifty percent of Americans want to make a career change. But knowing you want to make a change is the easy part. The hard part is figuring out what change you want to make. That's the challenge today's caller is facing. Nicole and Jason give him— and you— the road map to set out in a new career direction.
Apr 25, 2023•26 min
Everyone wants a mentor, but what if the relationship goes sour? That’s the question stumping today’s listener. Jason gives his guidance on how to fix the situation—and his advice is the polar opposite of what this listener expected.
Apr 20, 2023•14 min
In Nicole's experience, networking and building relationships has been the single most valuable resource for her career. But let's be honest: networking is hard, and not always fun. That's where Jon Levy comes in. Jon is a behavioral scientist specializing in connection, and today he tells Nicole science-backed hacks for successful relationship-building.
Apr 18, 2023•30 min
Today's listener works at a big law firm, but is tempted by success stories of entrepreneurial friends who have started their own businesses. She's wondering: is it better to have the security of working at a big company? Or, is being your own boss everything it's cracked up to be? Jason gives us the tools to answer this question for ourselves.
Apr 13, 2023•23 min
