Solo Starting a Business After Certification

If you’ve just graduated or are still in school to become a health coach, this episode is for you.

In this solo episode, we walk through exactly what we wish we had known when we were starting out—what actually works, what doesn’t, and how to avoid spinning in overwhelm. From choosing a niche to sending your first follow-up emails, we’re giving you the foundational steps to get your business up and running with confidence.

We cover the early mindset struggles, how to do market research that shapes your offers, and how to start showing up online (even without a finished website). This isn’t about perfection—it’s about momentum, clarity, and knowing where to put your focus so you can serve the people who are already looking for you.

• Why niching down is more important than ever—and how to do it right
• The biggest mistake Rachel made in her first two years of business
• How to structure a nurture email sequence that converts your freebie leads into clients
• The value of follow-up emails (and what each one should say)
• Tips for building a simple, effective website that speaks to your ideal client
• How to conduct market research calls that shape your offers and content
• Why you need to think about your value ladder—even if you're just getting started
• The difference between “features” and “benefits” in your messaging
• How to show up consistently online and offline without burning out

• Join our Free Facebook Group to connect with like-minded health coaches: https://bit.ly/Healthcoaches
• Apply for a Strategy Call to explore the Healthy Hustle Mastermind: https://rachelafeldman.as.me/healthyhustleapplication
• Learn More about the Healthy Hustle Mastermind: https://yourhealthcoachbiz.com/healthy-hustle-mastermind/
• Tools for automation: Practice Better, Acuity, Voxer
• Recommended reading: Books by Seth Godin and Ryan Deiss

This episode is your go-to if you’ve been spinning your wheels wondering what to do next—or how to finally get your first (or next) clients.