Is Key Account planning a curse or a saviour - Hakeem Adebiyi
Oct 02, 2021•9 min
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Episode description
I'm sure you've heard the phrase 'the customer is always right' before. If this is true, then why do so many companies fail to plan for their key accounts? When it comes to marketing and sales, the key account plan has been a curse to some and a saviour to others. The truth is, it depends on how you use it.
In this podcast we will explore if and how key account planning should be viewed and whether or not it could work for your company's marketing needs!
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