This is Pete Moore. We are here on Thursday with the birthday boy, Brian Mitchell, promotion vault. We are doing a fast break for his birthday. Let's talk about the promotion vault operating playbook. What are we using to win? Yeah. Thanks a lot, Pete. Really excited to be here with you. And, you know, promotion vault is an engagement intelligence platform. Rewards have changed. It's not just about loyalty. We need to do rewards where we get intelligence so we could drive the life
cycle and retention of our employees. I'll give you an example. Yeah. We have cost we we did a survey, seven frustrations in the fitness industry. Give it to you. We have leads to guests, guests to members, members to do their fit start, referrals to upgrades to upper tier. So we our playbook is tell us where your life cycle falls apart. Is it your guest conversion? Is it maybe maybe even goes back to your your shopping cart and your online joints? Where does your life cycle fall
apart? And let's build an automation and rewards and a narrative with the rewards right in that spot to drive that. So if I'm a health club, PD Most Fitness, I come to you and say, hey, man. I got 3,000 members. I got a couple hundred people coming a month. Where do you plug in? I'm gonna say to you, listen. What's your is where's your biggest problem that we could move 12% and move the revenue needle first? Is it your lead conversion? Are leads coming Conversion, man. These aren't coming
in. Number 38% of club's lead conversion. So when your leads let's say, the leads usually come in within three days or falls off a cliff and nobody comes in. Yep. On the third day, you offer a reward to get them to come in that week, and you're gonna increase those lead conversions by 12 to 15% right off the bat. And then if I'm talking to my employees, I wanna reward them for information. Let's say I'm opening up some
new clubs in Arizona, and I wanna build a team there. You're you're starting to ask questions, and then you're actually getting them a reward or some kind of bonus? Absolutely. Again, the rewards is just a narrative that gets the intelligence. By giving them money and paying them to engage and be in a platform, they're gonna constantly give you intelligence. So imagine this, Pete. Your employees get a $5 high five every month and you ask
them, hey. Is there anything that would make you leave your job? Are you interested in any other jobs here at the club? Have you had any life changes? And would you like to change maybe to one of our other locations? And it's unbelievable. It's showing a 30% increase in the life cycle of an employee. What does this cost? I mean, thousands of dollars a month to get in on you, so how
does things start? Absolutely not. So the employee side here about you know, we say $240 to $600 a year per employee could allocate about 20 different rewards, which is hundreds of engagements and conversations. How important is it to, you know, keep your employees now? Like, what's the attrition rate on that? Oh, it's not well, so some of our bigger customers, you know, we're here in Arizona, have a 80%
attrition. So moving the needle, we show a 30% increase in a couple of the positions at the clubs by just giving them $20 a month rewards and engaging with them. Awesome. So you're gonna be at the trade show? Absolutely. Absolutely. It's my twenty seventh HFA. We'll have a booth '17 '70 '4. '20 '9 years ago. Yes. Yes. Thank you. Alright. Well, happy birthday. Thanks for being on the fast break. And for all you people out there, get the engagement. Get
the intelligence, and that's how we win. Okay? We're playing a game called business, and we need our operating playbook. So all you offensive coordinators, hit up promotion vault, and let's get it going. Win win win. Go halo. Go halo.