HALO Academy 2 Minute Financial Drill-Expenses - podcast episode cover

HALO Academy 2 Minute Financial Drill-Expenses

Feb 26, 20252 min
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Episode description

Every Wednesday we release our all new “HALO Academy: 2 Minute Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale.

If you missed our email about this, you can re-read it here: https://mailchi.mp/9567da51c0ce/2025programschedule 
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RESOURCES 

ABOUT YOUR INSTRUCTOR 

Pete is the Founder, Managing Partner and Chief Dream Architect at Integrity Square ("ISQ"), a leading boutique financial advisory firm focused on the $4.7T Health, Active Lifestyle, Outdoor ("HALO") sector. Since founding ISQ in 2010, the firm has played an active advisory role in 100+ mergers & acquisitions, private placements and advisory assignments across North America.

Pete Moore and his team have also invested in passionate entrepreneurs at HigherDOSE, XTEND, and Promotion Vault. ISQ's media and "live education" properties include HALO Talks, the leading B2B podcast in the sector, Time To Win Again, and the HALO Academy, an Executive Education Bootcamp Series. 

Prior to ISQ, Pete was Head of the Active Lifestyle & Wellness Group at Sagent Advisors (2003-2010.) Prior to 2003, Pete was co-founder of FitnessInsite, a SasS sales management platform with 1500+ clients (based in AZ.) At FitnessInsite, Pete invested his personal capital, leveraged his credit cards and learned what it takes to manage a startup.

Pete built his business and financial acumen on top of the foundation laid at three critical positions early in his career: Senior Associate at Brockway Moran & Partners, the private equity owner of Gold’s Gym International, Inc; worked as an Associate at Donaldson, Lufkin & Jenrette; and an Analyst at Chase Securities. (Now JP Morgan.) 

ISQ saw a need for a deeper & more useful level of education in the HALO sector. In response, we launched the HALO Talks podcast, with 500+ completed interviews and over 120,000 downloads. HALO Talks has become a “must listen” for anyone working or investing in the sector.

Pete graduated from Emory University (BBA, 1994) and received his MBA from Harvard Business School (1999.) While at HBS, he co-founded IRON PLANET, the leading B2B auction site for used heavy equipment, which was sold to Ritchie Bros for $758 million. His hobbies include: Football, basketball, tennis, podcasting, amateur ventriloquism, pro bono DJ and fitness enthusiast.

Transcript

This is Pete Moore, Halo Academy. We are here for another two minute drill. We're gonna talk about expenses. The prior one, we just talked about revenue. That's all the money that is coming into your business. Now we gotta talk about what does it cost to generate that revenue. Alright. The first thing I need is I need people. Right? So I got expenses on payroll and labor. The next thing I gotta do is I gotta find out a place where everyone can work. If I'm a

health club operator, I'm paying rent. I'm also paying something called CAM, which is my common area charges that are gonna show up on maintenance back to the landlord on a monthly or annual basis. Okay? So I've got my total rent. I've got my total lease payments. After that, I've got utilities. Gotta turn on the water, gotta put on the electricity, and I gotta make sure that I have this place staffed properly. And I also need to make sure that I got HVAC units, which

is heating, ventilation, air conditioning. There you go. We gotta make sure this place is well stocked and presentable for all of our members. What do we have to do after that? Well, we've got supplies. We got a pro shop. We've got equipment. Okay? We've got TRX. We've got supplies that break down and things that we need to fix. All these things go into our expenses. I've got some treadmills down. That's a maintenance expense. Okay? I've got trucks that are going around and

they are dropping off supplements. Okay? They're moving equipment around. These are all going into my expenses that allow me to generate the revenue. In addition, you're the owner of the business. You are entitled to get paid as the owner of the business. Therefore, I've got owner salary. I've got guaranteed payments. I've also got other people in my company that may be related to me. All those people are expenses of the business and will help us generate what is called operating profit.

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