I am super excited to announce that we now have a formal partnership with the prospect wizard. And when I say wizard, I mean wizard. Obviously, you have a website. This allows you to convert Immediately goes to you, your sales team, or anyone else in the club instantly. MIT shows a study that if you contact the lead within 10 minutes, chance of them converting goes up 9 times that of the
average. We got the Atlanta Clubs on it, Vida Fitness, Gold's Gym, Mountainside, City Fitness Philly, College Park, become one of the next halo companies to deploy the wizard. It's easy to use. Go to the prospectwizard.com. Get a free 30 day trial. Talk to my boy, Dave Gallon. He will get you all set up and let the leads flow based on the wizard. Go get them. This is Pete Moore on Halo Talks NYC. I have the pleasure of bringing in the Healthy Lighting Company, Kyle Harris. We're
gonna talk about bright lit. We're gonna talk about changing environments, and we're gonna talk about what you need to know on the education side about how you're getting lit or how you're getting unhealthy. So Kyle, welcome to the show. You look great, man. I appreciate you dressing up for us. You know, Peter, for you, I'd wear a tie anytime. I appreciate that. So, on our next podcast, I will wear a equivalent tie for my dad's collection. So so, Kyle, you've got, you've got a big
scientific board. You've got a big advisory board. You've got a a company that seems to be in the right place at the right time. So you wanna give people a little primer on the company and how it was founded, and we'll talk about, you know, the benefits here and, you know, why there's not a tidal wave yet, but it's coming of, a Brainlet technology. Appreciate it. So Brainlet is a Swedish founded
company, just outside Copenhagen in Lund. The founder was a guy named Thord Wengren, who was the original creator of Bluetooth. So he's a platform guy from his career, Samsung, Huawei, big companies. Got involved with light, trying to make it healthier. And the concept of brainlet is to take LED and then modulate it and control it so you're bringing perfect sunlight
spectrum indoors. And then when you do that, the people that are working in the space or working out in a space are healthier because they're getting the natural light that they would have gotten back in caveman days. And the way the sun wakes you up is it energizes you and keeps you focused. And then when it sets, it tells your body to go to sleep. And because humans are spending 90% of their time indoors, we're not getting the right
light triggers. And that then is now moving to the fact that, you know, the the concept of greater risk of obesity, cancer, and dementia because of the the environments that we put ourselves in our work and even home lives. And then you take into account that LED as a platform has gotten more efficient but more blue. So it's either further suppressing natural cellular biology. So BrainLit is a concept, is a company that delivers health and wellness environments off of
our platform, which is called BioCentryGlite. And then we create, based on your use case, different recipes to customize how the light is delivered to the people in the space so that we can maximize the the opportunity at the holistic level for your organization. And every single room you go into has got a light above your head. The question is whether that light is enhancing you or suppressing you. And we believe with biocentric light, every room that's got it will make you
healthier. Gotcha. So from a standpoint of of patented technology, are these patented products, is it you you're basically the only one providing this in this format as I can understand. Is that correct? Yeah. We have a broad range of a broad set of family of patents, which everything from personalized light to
the control systems to addressable light. So we look at it as the opportunity for partnership with legacy, but at the same time, since we're kind of the front runner in how to do it, there's a lot of education that goes on as to why you want it. And then if you do want it, if you want healthy environments with you know, because you're putting light into it, then we're the platform that you use. But, yeah, we have a very significant patent portfolio. And and in all honesty, we've we've been
in the business 11 years now. We actually had to wait for the technology to catch up to what we knew the science was possible to do. So now that's why we're still leading. Yeah. So, you know, as you get into these new markets, and so in any new technology, you know, you're kind of, you know, the evangelist, but, you know, also educating people, and they they're hoping it's a fad and it'll go away because they don't wanna, you know, learn about something new.
How how have you managed kind of, like, your own, you know, progress to know, look, I'm making progress, but this might be like hand to hand combat to actually, you know, get some of these leaders in the space, especially in the in the health club and studio space. You know, once you can kinda use certain players that that are first movers, that kinda allows you to sell down to rest of the market. So, you know, I would if you wanna name names or you say, like, look, these these companies
get it as part of their mission. They're actually investing in this, and it's actually not any higher of an investment, you know, materially than what the legacy is. So maybe talk a little bit about that if you can. Sure. Absolutely. I mean, it's it's it is hand to hand because the broader market is uneducated that life could even do this. Right? So when you try to sell, there's a lot of education, and we still have to educate architects and designers that the capabilities
exist. We have found in the US market specifically that sports has been a very interesting way to educate and get that performance, certification. Right? Sacramento Kings have built out their game day locker room. Philadelphia Union, baseball team in Minnesota are about to roll us out. Right? So we've we're winning these big high performance organizations that are saying, we have a light. We can make our spaces
better. Why not do biocentric? In Europe, as an example, we just announced on Monday a partnership with Echo Phone, Sangoban, which is a multibillion dollar global construction products company to integrate our solution into their go to market strategy. They do acoustic ceilings. In ceilings is light. They're state of the art acoustic for health. So why not blend that with state of the art light for health? And now you have a better environment, which is the
combined sound bright concept of this partnership. So everything from knocking down wins, we have an, unfortunately, unnamed retailer that's rolling out retail stores because our light is high visual quality, but then the 30 to 40 employees a week that are in those stores get the benefit of the best health and wellness environment, and all they do is come to work the same way they did before. Sure. And then when you start talking about the benefits of better sleep and recovery
for your people, then you get a fewer sick days. When you put better daytime light, during the operation hours, you get better performance and focus. So you've got a really holistic, recurring kind of, self perpetuating model of health, wellness, and productivity, and all you're doing is modifying the environment by something that is in every room, but it's not the right thing that should be in the room.
This is Pete Moore. I wanna let you in on a little secret. There's this company called Promotion Vault, and what they do is they give out rewards from retailers that allow you to incentivize your members without having to do zero down and 1 month free or giving away shakes or giving away t shirts. What you wanna do is build a rewards program that lasts, that people value, and that doesn't discount your own products and services. So here's the deal. There's something called rewards vault.
The rewards vault is going to allow a member to set up their own profile. They are going to answer questions. You are gonna get those answers. You're gonna be able to target those members, and you're gonna reward them inside your club, inside your spa, and outside of the club, and outside of the spa to get them to become loyal, to get them to pay their monthly dues, and to be rewarded properly for the actions. A lot of companies are cutting back on
rewards. You shouldn't be. Promotion Vault's your answer. Trust me. This is real. So every once in a while, it drives me crazy. Someone sends me a a research or a white paper that says exercise is good for you. Like, no shit, dude. Like, stop doing the research on it because we we know the answer already. When you talk about, you know, healthy versus unhealthy lighting, you know, are there quantifiable things that you're actually seeing with either the performance of these athletes? Is that
something you could go down a trail and say, look. You know, Sacramento Kings, whether it's win loss or whether it's, like, data that that is is coming out of their, you know, Apple Watch of their players or their you know, like, you're talking about less sick days. You Now are those some of the things that like, in health care, they'll say, oh, I wanna do this corporate
wellness. Like, show me the ROI on that. But, really, what I need is a show an ROI here because, basically, the same price is just a better decision. Is that Well, and and you you hit on the key. Right? An ROI typically has to be definitive when you're adding something to an environment. You've already got light in the building. If you're designing a new building, you know you're gonna buy light, so why not buy the best light that contributes to the
enterprise wide health and wellness? So beyond the fact that it's a guaranteed purchase, whether you choose healthy or not is the next thing. When you start talking about how do you measure the results. Right? We've done studies with companies that have installed ours, and they've given given us access to their productivity reports and, you know, in sick day reports that we've seen increases fairly demonstrable, like 7 and a half percent increase in productivity and a 10%
decrease in sick days. Alright. That's one company. But we can also go to a very hyper focused level of micro study. If you wear an Apple, Whoop, Garmin, anything that has sleep data, When you're in a biocentric environment, you'll see your sleep patterns get better. And so, you know, a lot of teams that we work with wanna measure or prove the science so they will do a micro study. So, yes, there's absolutely an opportunity to put people on,
sensors. Right. But then there's 28 100 white papers that have been written that say light is powerful. The right kind of light does these things, whether it's neonatal units to long term care facilities, nursing homes. True. And each constituency needs a different kind of light. And because we're a platform, we can modify the delivery depending on your use case against all of the science. So we use aggregated data, hyperlocalized data. You wanna go read all the white
papers? Let me send them to you. If you wanna just use your own study, put some people under our lamp, and let's get started. Yeah. So I've got 3 follow-up questions related to that. We'll probably keep talking and then we'll have to cut ourselves off at some point. Is brainlet something that is marketed inside of the locations that you power where the consumer or the employees like, oh, I feel better here. Like, I I feel like
they're looking out for me. Because it seems like your brand could be almost like I don't know. It's probably not the best example of, like, Intel inside. Like, okay. I'm comfortable with this computer because I know that the the the foundation of it is is is is made by that company. You know? So how is that evolved with, like, building a brand, maybe even a consumer brand to an extent, even though that's a very expensive proposition.
How do you feel that the awareness is or could be? No. You're you're you're you you came to a really amazing opportunity in terms of how do you define the ROI. Right? If you look up into the ceiling and see a brainlet installation, it's still light coming out of a light source. Right. But when you then go to the wall and look at the controller and it says this is a biocentric environment enhancing your health and wellness by perfectly mimicking sunlight and
circadian effectiveness. Companies that we work with, the professional teams go and tell their players, we have installed for your benefit light that makes you recover better, sleep better, that can energize you before a game and decompress you post
game. Love it. Retailers that use it go and tell their employees, we've invested in this store to make it the healthiest environment so you get you know, there's you know, retailers don't necessarily have lunch or food that's provided, but we've done the most we can do in this space to give you the greatest environment to work in. So, absolutely, it's something you sell in. I think when you look at a, gym or health care
facility, it's absolutely a differentiator. If you're gonna work out here and think about, you know, jumping on a Peloton or a bike and go riding it for an hour, why not be riding the bike indoors for an hour with perfect outdoor sunlight? Yeah. I mean, I I I feel like it can be a great marketing, you know, part part of the marketing piece of, you know, having having your glass windows and your terminals lined up there, and this this area is also powered by brainlet, you
know, 247. This is the other interesting thing is glass windows actually remove a lot of the health benefits because most windows don't actually point at the sun. The sun moves depending on the time of day you're on the bike, depending on where the sun is and where the light bulb looks. Yep. And commercial
glass actually diffuses a lot of the benefits of that light. So that's the big design education is that, really, you get almost zero health benefits 6 feet from a window because of the these are the kind of things that at age 52, why don't I know this shit? You know? Because because this science doesn't exist. Yeah. The the the the you know, in 2014 was the first time they realized that, you know, there there was a cellular opportunity for circadian. 2017, blue light was able to trigger
circadian responses. So it's not like there's a 100 year end. Well, how long has the light bulb been around? Right? It's still pretty new tech. Right. So when you look at light pushing you indoors for productivity, now we're changing the environment indoors to make it as healthy as if you were outdoors caveman hunting and
forging while you sit at your desk. Let's let's put we've got a lot of entrepreneurs that listen to this, and they're also coming up with their their own products to try to figure out, like, is there a recurring component to to their product or service? And is there something that you're relying on the company that you're working with? It sounds to me like this this technology innovation going on in your sensors and and with the kind of light and
and modification set over time. So are you do you actually have some kind of, you know, service agreement, or are you basically pushing down does the light switch change or the lighting change based on certain times from from Braylon, or is that all controlled at the at the location level? So the so the system, because it's a platform, is Okay. Remotely accessible. Got it. So you can you can leave it disconnected, and it will run whatever recipes you've purchased, or you can plug it
into the system. And as the world evolves and as light science gets smarter, our solution is built that we can upgrade the recipes and take advantage. Or if you change from you own a a strip mall and it was a bank 9 to 5, and now it's a bakery and you got people at 4 AM or 3 AM that need light, well, we can give them sunlight at 3 AM. So there's things that you can do with the platform that allows you to address the use case of this facility.
So, yes, because it's a platform, it's got forward opportunity. It's got a future proof design to where it's evolving and learning, and we can upgrade it. And you can decide whether you wanna be in on that upgrade path or not. But I think what you find is that with the long useful life of a light source, a luminaire, if it if an LED luminaire can last 7, 8 years, there's a lot of evolution in light science
that's gonna change over 8 years. What are you gonna do? Rip out the whole building in 8 years and redo it, or are you just gonna let us keep evolving new based on your needs? Right? And we get a lot of that with sports teams. What what happens if they add a 3 o'clock game? How do we change our recipes? You tell us the new schedule, and we update it. What if we start traveling to Europe? We can do jet
lag mitigation. So there's a whole bunch of things that could be built into the solution based on how your business operates. This is Pete Moore. Here's the last tip for you of the podcast. We are partnered up with a company called Higher Dose, higher dose dot com. They are the leader in workout recovery products, infrared technology, LED light masks, neck enhancers, and other products such as PMF mats and sauna blankets. If you have not gotten on the workout recovery train
yet, your time and your stop is now. You gotta get these products in there before these workout recovery and spas end up saturating your market, having your members walk out of the club and going into one of their locations for $200 per month where they're paid 39 to you. Let's become an expert in workout recovery if we are already an authority in workouts. Higher dose, check it out, is a wholesale code, and we look forward to helping you augment your products and services to meet the demands of
your members. And, hey, let's get people happy, healthy, and sweating, and the recovery should be just as good as the workout. So let me ask you a question also from, like, an entrepreneurial, you know, positioning of the company. You could go into any vertical you want. You could say, hey. I'm gonna go into, you know, Boeing, and I'm gonna have all the lighting on the planes, you know, perfectly calibrate. I can go into Home Depot. I
can go to Amazon. I can go take all their, you know, logistics facilities basically at you know, light that up. Or I can go to the health club industry and the studio market and try and educate them on this is what you should be doing for for your members. So how do you wear the tie going into board meetings and say like, hey. We're in the sector. It's not gonna grow that fast because I need a year. I might need 2 years to pressurize this market. So how do you think as a as a CEO and
entrepreneur to say, okay. I gotta prioritize these things. At the same time, you're not gonna see, like, material results yet, but I know that this is going to be where the demand is, and it actually might be a a differentiated factor either for employees or members because we know the technology. We've got the data. We've got 28100 white papers, probably 38100, you know, in the next couple years. And people are gonna
start talking about it. Right? So how do you, as an as a CEO, kinda manage that, you know, or tether through that relationship between revenue and, like, seed? It's tough because every single room has light in it. So there's not a, hey. This is a this is a particular vertical that is the only user of corn, you know, corn harvesting machines. Right? So the world
is everything to us that makes it hard. What we found is that we could push the rock up the hill, or we could see the broad market and see what took root and then find traction in that and then spin that traction. And sports in the US has been good for us because it gives us that performance credential. I would say, conservatively, there's a 10 year difference in the understanding of light tech and health and wellness between Europe and the US to some extent, and how they look at
light. And because of we come out of the Nordics, there's a much better understanding of the power of light. So in the US, we had to use a different strategy than what we used in Europe. The partnership with Echofone, Sangoban, they're in every vertical. And even for them, it's like, where do we wanna go first? Because we do 80% of the acoustic style business in Europe. You know? And they're like, well, let's go find where we can go fast. Who's who wants to
go fast? Who needs this? Who wants it? What market is begging for it? So I can't say that I did a bunch of research. I think we did some shotgun, saw what we hit, and then started digging deeper into those verticals. You get a lot of things where people are like, well, you know, schools would be great. It's great for kids. Absolutely. 12% performance improvement on cognitive with kids in our environments. The problem is schools are bought at the school district level, which
is hyperlocal and very fragmented. Right. So as a small company, you can't go and hit every school district because you don't have the distribution channels. Sure. But the logic makes sense. So we're fighting against what people perceive as valuable. And then but we did use we levered up on sports specifically because it's sexy. It creates performance value propositions. And then now we're starting to see
that expansion attraction, from that position. I mean, the interesting thing going on in all these the proliferation of these new sports leagues or or significant investment in, you know, say, you know, different soccer leagues in the US. Like, they're all building, you know, 150, $200,000,000 facilities, you know, indoor, outdoor, you know, and b and c and debark. Because I I would assume that this should just just get basically, like, quoted in that as, like, next
generation. I'm assuming that it's easier to get it into a new build than a renovation. They gotta be renovating something else probably inside the facility, or how do you how do you see that mix? Because I think once it gets built into, like, the next generation of, like, a sports facility, that becomes, like, the the next generation of what you should do. For us, it's still a timing issue.
Yeah. We're unknown. So someone who's building a brand new NWSL soccer stadium, If they don't know about us, they're not gonna specify us. Mhmm. So we have to work with the architects, the Genslers, the mannequas of the world to teach their architects that we exist. We're getting very good traction in those spaces. Okay. But we still have to go to the teams. And if the teams don't know, then they push it to the architects. The architects have to be educated, and then
we get specified in. We've done deals where the whole building is designed. They've actually purchased the lights already because they were worried about supply chain. And we walked in and said, do you know about us? They said, no. Holy crap. We want you, but we already own the lights. And then we said, well, that's fine. You guys are marketing yourself as the newest basketball arena, state of the art, best tech. And the minute you open, it's wrong because you're
not using us, and they go, yes. And they carve us out a piece, but not what we would have gotten had we been there 2 years ago. Right? So construction takes 6 to 18 months. So it's timing. We haven't necessarily been in the market, but we're starting to show a lot of traction with deals we started pitching a year ago that are now coming to market, I e, Philadelphia, Union, Sacramento, Kings, things like that. And we find that once we get in, the next thing they do, we then
move into that very quickly. You know, we've gone from 0 English Premier League teams to now 6 in the last 5 months because we finally found a guy that's an ex Premier League player. He he went back to his guys. He's the next Nike performance guy. He called all of his performance guys and said, have you heard about this? And they were like, no. Holy crap. What do you mean? Everything. Right?
So once you're gonna get into the flow, it becomes both fear of missing out and fear of not being competitive anymore, once you get into those niches. And Yeah. We're starting to see that traction across NFL, NBA. You know? I would say we have 25 to 50% of all the major leagues doing something with us, which we think will then both grow. And then the other thing, and they gotta go back one step, and I think this is really important. We view it as
an enterprise solution. We don't view it as just focusing on the performance of the player. Right? The players get NormaTec and Oura rings and diet and trainers and all that stuff. We're talking to the 1, 2, 300 people in the building Right. That support the players that are there 16, 18 hours during the season sleeping under their desks. You know, we're lifting the whole organization, all of your human capital assets, because they're all underneath the light. The
players, you know, you want that 1 to 2% income. 1 middle of it. But for the staff and the coaches, we've seen, you know, 22% change in sleep data on our Oura Ring for coaches because their sleep, hygiene, and lifestyle is inside the building, you know, way too many hours per day. Yeah. Well, I'm I'm intrigued with what you have here because it it is a a huge opportunity, and and the performance is it it it's evident.
After this call, I'm gonna send you a list of some of the architects that build a lot of these health clubs and sports complexes that we're very close with. And, also, the other thing that could be interesting is that a lot of the franchisors in their they call them franchise disclosure documents. They actually, you know, have preferred vendors or mandatory, vendors. And some of these groups are are kind of at the forefront of this is
what our environment needs to be, and that basically is our brand. A lot of these studios are basically now effectively arenas because the instructors basically are the performers. So, we'll definitely follow-up on that. In closing here, if you're a health club operator and you're making this decision to basically roll out 20 clubs over the next several years, you know, what do you see from an enterprise solution? Is that is that an ongoing maintenance fee
that that you have set up? Is it, you know, are we partners? I'm not you're not really a vendor. I I tell people sometimes, like, if you're if you're a client of Integrity Square, you know, you're you're my you I'm I'm a I'm your adviser. You're my client. If I'm your broker, then you're my customer. You know? Like, it's the way you have to think about, like, who you are because you're basically an ongoing service provider to
optimize your your team and your and your employee base. So is there a narrative there that is catching on with with either health clubs or studios? That's some main people listening to this, or not yet. So from a from a from a health club perspective, right, you're gonna buy light. So let's just assume that decision's being
made. You can now buy light with us that has potentially a unlimited useful life because we can work with you as your business changes, as you need different as as we learn about performance and light health and light science, we can just modulate your solution. So because it's future proof, am I your partner? Only if you want me to be. If you wanna buy my platform, turn it on, and never talk to me again, it
will perform. It will run its useful life. And then I guess at some point, it just shuts down like any other Right. Installation. If you want to subscribe and then work with us to create custom solutions that are modifying what we're learning, take advantage of them, create different rooms, different health and wellness environments. Yeah. We can really work to to tune the solution to your particular need. But from a 20 user standpoint, you're gonna get far
more useful life from our platform. You're gonna get the ability to mod to modify your presentation of value proposition, why pick me versus them. If you're gonna spend 45 minutes to 2 hours indoors, why not do it under perfect sunlight without UV risk of cancer, getting perfect circadian alignment so you leave energized and focused and which means you're gonna sleep better and recover better under those hours you're giving us to increase your you know, to work
out. And I don't think there's a better pitch, you know, whatever you're doing. If you're gonna have to do it indoors, either at your own vol you volunteer to be indoors or someone makes you be indoors, why not make sure the environment is the most holistically healthy? And that's what we do. Awesome. Well, officially, welcome to the Halo sector. We're gonna try and jump start these, these installations so we can have you in here and excited about it and show that they're
doing the right thing. So after this, I'm gonna give you a couple of leads. Look forward to, to working with you. Congrats on what you guys have built, and I think it's a game changer. So everybody here, you've heard Braylen and you've heard it here on Halo Talks. Thank you, Kyle. Great. Thanks, Pete. Awesome.