Hacking The Algorithm

Unknown Marketing

A podcast to master your marketing. This is a podcast for Business Owners looking to develop their business on social media. We touch on the basics all way through to the detail so even if you are a marketing professional this can work for you too. Joe Yates, Managing Director of Unknown Marketing will take you on our journey with business connections who are experts in their industries. Oh, and to mention, if you are a business you are a marketer so we will be bringing in business owners too and discover how they have built their business through traditional methods.

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Episodes

9: E9: Turning Video Views Into Leads???

This week's episode of The Hacking The Algorithm Podcast is all about how you turn video views into leads. This is a different episode, for the very reason that not many people are doing this and it's going to disturb the norm. Joe discusses with returning guest, Steve Cranston, how interactive video can engage your audience much more than your traditional linear videos. Remember don't share this with the world, just a select few friends as those listening to this podcast will disturb the algori...

Jul 15, 2020•46 min•Season 1Ep. 9

8. E8: A brand is more than just a logo

This week Joe talks to Craig Hancock from More Than Just Design. More than Just Design are visual communication experts based in the Midlands. We help our clients discover a different way of sharing their message effectively through the power of visual communication. Craig is another marketeer but specialising in graphic design and branding. Craig has 8 years in the industry and he's someone who has worked on a range of different brands from start-ups to large corporations. If you want to check ...

Jun 29, 2020•1 hr•Season 1Ep. 8

7. E7: Telling a story with Anna Woolliscroft

We all love stories right? From aged 1 we read or been read stories. They have been ingrained into our lives and we love them. You may not like reading but trust me you like a story. It's why when someone asks you a question about your past, you can talk about it for a long time. Whenever anyone asks me about my journey to starting Unknown Marketing, I end up speaking for 10 minutes and that's because it's a story and the listener is engaged. So, how can we do this in our marketing? Well, I'd te...

Jun 22, 2020•58 min•Season 1Ep. 7

6. E6: Creating Lead Generating Video Testimonials | Nimble Film Chick

In this podcast, we speak to Katie Nuttall from Nimble Film Chick about: 👉 The power of video testimonials 👉How they can be filmed 👉Top 5 tips when shooting the videos yourself 👉How to distribute these videos _____________________ If you would like assistance shooting your video testimonials then you can contact Katie here: e / hello@nimblefilmchick.com t / 07916 163379 w/ https://www.nimblefilmchick.com/ ______________________ If you need help marketing your videos, contact us here: e/ hell...

Jun 17, 2020•58 min•Season 1Ep. 6

5: E5: Professional Photography In Business.

Welcome to the third episode of the Unknown Marketing Podcast. Today we speak to Norman Rubenis, owner of Ruby Studios, a leading photography studio in the west midlands. Norman and Joe discuss how professional photography will benefit and help your businesses image and marketing. Unknown Marketing: https://www.unknownmarketing.co.uk/ Ruby Studios: https://www.rubystudios.co.uk/...

Jun 08, 2020•29 min•Season 1Ep. 4

4: E4: Cloud Based Accountancy - Is it worth it for your business?

What is cloud based accountancy? Cloud computing accounting software is accounting software that is hosted on remote servers. It provides accounting capabilities to businesses in a fashion similar to the SaaS (Software as a Service) business model. Data is sent into "the cloud ," where it is processed and returned to the user. This means that your accountants can work remotely on your accounts which has been perfect through the coronavirus pandemic for Carthy Accountants. In this video, Joe inte...

Jun 01, 2020•31 min•Season 1Ep. 4

3: E3: The Power of Video In Marketing

We are joined by Steve Cranston from Lilac Howell Films who explains the power of professional video in your businesses marketing strategy. Unknown Marketing: https://www.unknownmarketing.co.uk/ Lilac Howell Films: http://lilac-films.com/...

May 30, 2020•22 min•Season 1Ep. 3

2: E2: How to Make a Perfect Podcast - Expert Explains

Welcome to the fourth episode of the Unknown Marketing Podcast. Today we speak to Charlotte Foster, owner of Charlotte Foster Podcasts, Charlotte is a podcast expert and consultant. She has years of experience in both podcasting and radio and in this episode Charlotte and Joe discuss the benefits of podcasting in business, and how to create the perfect podcast. Unknown Marketing: https://www.unknownmarketing.co.uk/ Charlotte Foster Podcast: https://www.charlotte-foster.co.uk/...

May 22, 2020•1 hr 21 min•Season 1Ep. 2

1: E1: How To Generate Leads From Your Website.

Unknown Marketing's managing director, Joe, speaks to Rob, creator of Red Box Web Design about how to generate leads from your website, from traffic to sale. Hope you enjoy!

May 09, 2020•25 min•Season 1Ep. 1

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