Hack Your Own PR - podcast cover

Hack Your Own PR

Odette Barrywww.odetteandco.com.au
Learning how to DIY your PR is the growth hack every small business owner needs - this podcast will teach you everything you need to know to get your business and yourself authentically featured in the most impactful publications. Publicity, PR, media relations, call it what you like. Odette Barry shares conversations with some of her favourite publicists, journalists, editors, presenters and producers about the often misunderstood industry of public relations. So whether you’re a small business owner learning how to DIY your PR, a publicist looking to deepen your knowledge, or an aspiring publicist striving to gain new skills and understand the media landscape, this podcast offers personal insights and stories, practical tips to improve your pitching and step-by-step guidance to secure headline news. If you have any questions about how to DIY your PR and win your own publicity - shoot me a DM over on LinkedIn or Instagram. https://www.instagram.com/odetteandco/ https://www.linkedin.com/in/odette-barry/
Last refreshed:
Follow this podcast in the Metacast mobile app to refresh it and see new episodes.
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

Jamila Rizvi on the modern media landscape and the secrets to Future Women’s success | Ep 18

Future Women is a thriving platform connecting female leaders with stories that inspire their ambition and desire to grow and flourish in their careers. Somewhat of a hybrid model, the modern media brand hosts considered articles, a thriving digital community, and pre-Covid, incredible networking events. These days, the platform connects women with incredible leaders spanning media, politics, sportswomen, authors, startups and beyond. In a time when media outlets are battling an onslaught of rev...

Sep 08, 202043 minEp. 18

Hello May editor Sophie Lord on rejecting the norm | Ep 17

Sophie Lord is a good human. Truly her values run deep and one of the most lovely things about this beautiful human is that she doesn’t shout from the rooftops about all the awesome things she does, instead, she just makes value judgments and strives to be better than she has had shown to her in her career as Art Director for the likes of Bauer Media and Pacific Magazines. Sophie unequivocally rejects the messages from corporate execs that the colour green and Asians on a cover won’t sell mags. ...

Sep 01, 202049 minEp. 17

Behind the scenes with Body + Soul’s digital editor Alison Izzo | Ep 16

Alison Izzo's CV reads like a dream for anyone who loves glossy women's magazines. From Harper's Bazaar and Elle to Cosmopolitan, Dolly and Cleo, Alison has worked at some of Australia's best loved titles doing everything from fashion styling to managing huge digital footprints that attract millions of eyeballs each week. Alison's current role as digital editor at body + soul has her overseeing the respected health and fitness publication's online presence, including producing and co-hosting the...

Aug 27, 202056 minEp. 16

Inside the media industry: from closures to financial models with Brittney Rigby | Ep 15

Brittney Rigby is a senior journalist at Mumbrella, primarily covering media agencies and editing the opinion vertical. In this episode we go deep into conversation about the state of the media landscape, contemplating the financial models beyond traditional advertising models. From The Guardian through to New York Times, Brittney shares the subscription models that are working (although the outlets are very coy on specific numbers). We talk diversity in the media landscape and Brittney shares s...

Aug 07, 20201 hr 1 minEp. 15

Everything you need to know about regional TV with Nine's Sarah Lawrence | Ep 14

Sarah Lawrence LOVES her job. From courtroom trials to burglaries, with the occasional (possibly) haunted house thrown in, Sarah's day as a senior journalist with Nine's Central Victoria bureau is fast-moving, varied and, as you'd imagine, a wee bit crazy with all those deadlines. Sarah has been a regular on the regional media scene since 2011. She grew up in Melbourne, then worked in newspapers and media in Geelong and Torquay while juggling a journalism degree at La Trobe University. Moving to...

Aug 03, 202041 minEp. 14

Meet the new face of regional publishing, Kimberley Furness of Oak Magazine | Ep 13

Kimberley Furness is the founder and editor of Oak Magazine, a quarterly print publication that shines a light on regional and rural stories around Australia. Feeling fed up with going to the supermarket and never seeing magazines that spoke to her, Kimberley decided to shine a light on regional women by creating her own publication. And in 2017, Oak Magazine was born. (The story of how Kimberley pulled the first issue together will make any print editor break out in a cold sweat.) Kimberley has...

Aug 03, 202049 minEp. 13

How to secure media coverage with regional PR Georgie Robertson | Ep 12

Georgie Robertson is one of the leaders of regional PR, known for winning outstanding results for her clients and delivering great stories to media that hit the mark. The Regional PR Co is her creative relations agency based in Wagga Wagga that works with entrepreneurs, solopreneurs, small businesses and big organisations that give a damn about regional Australia. Georgie herself was raised on a sheep and cattle station in outback New South Wales before she moved to Sydney to work in public rela...

Aug 03, 202053 minEp. 12

Voice coach, Sally Prosser teaches us to speak with charisma | Ep 11

Sally Prosser is a voice coach who’s all about helping you speak with confidence, clarity and charisma. If you’re a nervous public speaker or struggle putting your story out there – if you hate the phone pitching or you’re dreaming about appearing on a podcast, radio or TV then this episode is going to put the FIRE in your belly. Sally says unless you’ve sworn a lifetime vow of silence, your voice matters and is key to connecting with others – whether it’s one person at a coffee catch-up or a th...

Jul 21, 202046 minEp. 11

Tiddas 4 Tiddas host, Marlee Silva on mob, storytelling and the media landscape in light of Black Lives Matter | Ep 10

Recently I’ve been reading, listening, and exploring the platforms and voices of Aboriginal and Torres Strait Islander creators and which led me to the Tiddas 4 Tiddas podcast. Marlee Silva is a 24-year-old Gamilaroi and Dunghutti woman. She is a storyteller, the host of two podcasts, Tiddas 4 Tiddas and Always Was, Always Will Be, and first-time author of ‘My tidda, my sister: stories of Australia’s first women’ set to be released in September. Marlee is electric, can talk underwater, and has i...

Jul 17, 20201 hr 9 minEp. 10

Made in paradise, meet Paradiso magazine | Ep 9

Paradiso is a free creative and independently published bi-monthly magazine, made locally with ten thousand copies delivered across the Byron Shire and beyond. This is one of my all time fave mags, not just because I am lucky enough to be pals with the founder and publisher, Lila Theodorus and Editor, Nat Woods, but because of everything it stands for. Celebrating stunning design, our incredible Northern Rivers entrepreneurial and creative community, beautiful story telling and damn fine print s...

May 26, 20201 hr 11 minEp. 9

Writing for Millenials with deputy editor of Wild, Charlie Hale | Ep 8

Charlie Hale is an English-born journalist based in Sydney, where she writes about a plethora of things women care about - from pasta to politics and everything in between. She is currently the Deputy Editor of WellBeing, WILD, and EatWell magazines. So you can imagine her plate is rather full. For this discussion, we jumped headfirst into WILD - the reasonably new print mag published by Universal Media Co, and little sister to Wellbeing magazine. The stunning little mag is born out of Byron Bay...

May 19, 202050 minEp. 8

Creating a street press and pitching to One Wild Ride with Pru Chapman | Ep 7

Pru Chapman is the founder of The Owners Collective, somewhat of a small business MBA / unicorn factory, that truly knows how to add rocket fuel to business. In 2019, she experimented her way into a creative pursuit, a free wilding, curiously probing podcast, One Wild Ride, And then, amidst the chaos of coronavirus, she took a step out, in true Pru fashion and launched her print magazine. In this podcast Pru takes us behind the scenes into planning and producing a magazine and shares a little ab...

May 12, 202040 minEp. 7

Lucy Polkinghorne on everything you need to know about pitching to Nova’s Fitzy and Wippa show | Ep 6

Want to secure a radio gig for your brand, your celebrity talent, or a well-known name? Fitzy and Wippa are household names throughout Sydney, and the rest of Australia for their daily lols in the morning. In this episode, I had the delightful opportunity to talk shop with Lucy Polkinghorne, the show’s senior producer, and all-round funny lady. Lucy is smart as all get out, hilarious …and kindly informed me just prior to going on air that she was getting comfy for the interview aka undoing the t...

May 05, 202055 minEp. 6

Managing celebrity talent and building a flourishing PR career with Angela Ceberano | Ep 5

Ever dreamed of working in celebrity PR or starting your own PR agency? In this episode, I had the pleasure of interviewing Angela Ceberano the insanely talented founder of Flourish PR, a creative communications agency, who works with some of the biggest brands and celebrities in Australia. She is an all-round delightful human as you will very soon hear. In this episode, Ange shares a little about her extensive career as the national publicist for Sony Music and talks through how she took the le...

Apr 28, 202056 minEp. 5

Pitching to Network 10’s The Project with Georgia Done | Ep 4

Want to learn exactly how to pitch a news story to The Project? I’m not going to lie. EVERY single client I’ve ever worked with has had The Project as their number one target for their media campaigns. So you can bet I was pretty damn pumped with I recorded this podcast. In this episode, I sat down (in lockdown) with Georgia Done a field producer for Australia’s award-winning current affairs program, The Project. We cover: Defining a field producer (the longer form news investigators) What to in...

Apr 14, 202044 minEp. 4

Media all-rounder Melissa Wilson on leading News Corps’ thriving Women’s Network | Ep 3

Melissa Wilson is the executive editor of The Women’s Network at News Corp, which has her overseeing health and wellbeing, parenting, and ‘today’s women’: across Body+Soul, Kidspot and whimn.com.au. And of course she is the cohost of her podcast baby The Juggling Act. Melissa is the Editor of Kidspot which is Australia’s number one website for parenting. For more than 10 years Kidspot has been helping Australian parents to figure out which was it up. The site hosts information and advice to help...

Apr 08, 202041 minEp. 3

Lessons from award winning tech PR Harrison Polites | Ep 2

Meet Harrison Polites – the accidental PR pro. Harrison shares Tips for PRs starting out in their career and for those thinking about going out on their own Establishing clear expectations with clients The importance of honest and transparent communication with clients and journalists Giving back to the community Why curiosity is a PRs most valuable tool And how to read the news Harrison Polites’ career as a PR pro wasn’t exactly planned. Journalism was his gig for a good number of years before ...

Mar 16, 20201 hr 10 minEp. 2

How to pitch a TV news story with Katrina Blowers | Ep 1

I interview Katrina Blowers, award-winning newsreader and senior reporter for the Seven Network in Brisbane about her journey through the media landscape, the hurtful comments early on in her career from a boss that drove her towards radio, what a day in the life looks like at channel 7 and tips for pitching a TV news story. Katrina’s been a network correspondent for major stories including the Commonwealth games, state and federal elections, the G20, the Gerard Baden-Clay murder trial as well a...

Mar 16, 202049 minEp. 1
Hosted on Libsyn
For the best experience, listen in Metacast app for iOS or Android