Gym owner makes $900k/yr from semi-private training

Gym World Worldwide

Jun 14, 2024•55 min

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Episode description

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sat down with Mike Baker (https://www.instagram.com/coachmikebaker/) to discuss the business model of BOLT Fitness & Performance Training (https://boltfitnessperformance.com/), generating $900k annually from semi-private and small group training.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Mike

(2:22) What is BOLT Fitness & Performance Training?

(8:13) Getting started in fitness

(13:14) Evolving the business model

(20:21) Adding and managing a sports performance program

(31:51) Revenue breakdown

(34:47) The sales process

(38:09) Marketing strategy and reducing churn rates

(43:36) What's next for Mike and the gym?

(53:05) Where to go if you want to find Mike

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