In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Jon Goodman (https://www.instagram.com/itscoachgoodman/?hl=en) about his journey from a broke personal trainer to earning over $3M a year, and the playbook that made it possible. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so ...
Jun 27, 2025•1 hr 14 min
🌎 Joe Strada (https://www.instagram.com/jmtsguy/) from Unleash’d Strength joins John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez to break down his gym model and how social media—especially TikTok—is helping him grow the business. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 S...
Jun 20, 2025•51 min
🌎 John Franklin ( https://www.instagram.com/johnisbuilding/ ) and Mateo Lopez sit down with Joe Cicero ( https://www.instagram.com/jmcicero/ ) to explore his unique gym model at The Yard, where members and trainers rent training pods by the hour. One location earns $60,000/month—and they walk through how he did it. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe her...
Jun 13, 2025•41 min
🌎 John Franklin ( https://www.instagram.com/johnisbuilding/ ) catches up with Dane McCarthy ( https://www.instagram.com/mccarthydane/?hl=en ) from The Athletic Clubs about how he raised $3.5M, his plans to grow, and what's next for the brand. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here ( https://usekilo.com/gym-world/ ) so you don't miss out. 📱 Socials: Th...
Jun 06, 2025•35 min
🌎 John Franklin ( https://www.instagram.com/johnisbuilding/ ) and Mateo Lopez sit down with Joshua Fry from OCR Academy to break down how his unique obstacle course gym serves kids and adults—and brings in $6,000 a week from birthday parties and $140,000 from camps. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here ( https://usekilo.com/gym-world/ ) so you don't ...
May 30, 2025•44 min
🌎 John Franklin ( https://www.instagram.com/johnisbuilding/ ) and Mateo Lopez chat with Anthony Zangara ( https://www.instagram.com/zangara_and_co/ ) about how he went from running juice bars to building a growing gym brand called Grind Gyms—plus why his second location grew 5x faster than his first. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here ( https://use...
May 23, 2025•46 min
🌎 John Franklin ( https://www.instagram.com/johnisbuilding/ ) and Mateo Lopez talk with Kyle and Jessica Dosterschill from Hunger in the Wild Gym about how they turned a basement weightlifting gym into a growing brand—and how social media played a key role in getting them there. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here ( https://usekilo.com/gym-world/ ) ...
May 16, 2025•50 min
🌎 In this episode, Mateo Lopez sits down with Marie Merritt ( https://www.instagram.com/momentummarie/ ) from Momentum Fit to talk about the Black Friday strategy that brought in $159,000 in just 24 hours—and what gym owners can do to run successful sales without hurting their brand. P.S. If you like the show, then you'll love the Gym Worldnewsletter. Every Friday, John Franklin breaks down the possibilities of makingmoney in the fitness industry. Subscribe here ( https://usekilo.com/gym-world/...
May 09, 2025•49 min
🌎 John Franklin ( https://www.instagram.com/johnisbuilding/ ) and Mateo Lopez talk with Conor Oakley ( https://www.instagram.com/oakleyfitnesscoaching/ ) from Forged Fitness about how he built his gym, transitioned into HYROX training, and grew a fitness league that brings in over $2K per event with HYROX-style competitions. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Sub...
May 02, 2025•49 min
🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Zach Peterson (https://www.instagram.com/zachjpete/?hl=en) from Empyre Fitness to talk about how to went from running a tattoo-inspired fashion and apparel brand to building a profitable gym business. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym...
Apr 25, 2025•45 min
🌎 John Franklin ( https://www.instagram.com/johnisbuilding/ ) chats with Jay Rhodes ( https://www.instagram.com/jayrhodes/ ) from CrossFit Outlaw North about how he built a CrossFit gym that brought in $887,000 in annual revenue last year with 270 members. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here ( https://usekilo.com/gym-world/ ) so you don't miss out. ...
Apr 18, 2025•38 min
🌎 John Franklin ( https://www.instagram.com/johnisbuilding/ ) chats with Damon Vincent ( https://www.instagram.com/damon_vee/ ) from Train Unique about how he built a gym for special needs athletes that now brings in $45,000 a month. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here ( https://usekilo.com/gym-world/ ) so you don't miss out. 📱 Socials: Train Uniqu...
Apr 11, 2025•29 min
🌎 What’s stopping people from joining your gym? In this episode, Kaleda Connell ( https://www.instagram.com/heykaleda/ ), CEO of the top gym management software company Kilo, chats with Mateo Lopez about the top branding and marketing mistakes gym owners make—and what you can do instead to get more people to find you online, trust your gym, and become paying members. 👉 Steal our FREE gym photoshoot guide: https://storage.googleapis.com/msgsndr/3QLKBswgoQOgonc9r4jK/media/64b4614e676ebe0679b91bd...
Apr 04, 2025•46 min
🌎 In this mini episode, Mateo Lopez chats with Tim Concannon ( https://www.instagram.com/tim_concannon/ ) from Nothing Stronger Gym and Sports Medicine about how he grew his small group personal training business—from a 200 sq ft home gym to a 1,500 sq ft facility generating over $700,000 a year with fewer than 150 members and a 45% profit margin. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in ...
Mar 28, 2025•40 min
🌎 John Franklin ( https://www.instagram.com/johnisbuilding/ ) and Mateo Lopez chat with Tarun Raj ( https://www.instagram.com/tarun.ig/ ) about his unique wellness concept that uses digital psychedelics to reset and balance the nervous system. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here ( https://usekilo.com/gym-world/ ) so you don't miss out. 📱 Socials: R...
Mar 21, 2025•52 min
🌎 John Franklin ( https://www.instagram.com/johnisbuilding/ ) and Mateo Lopez sit down with Evan Duncan from Recess Fitness Club to discuss how he built a standout brand and grew the gym to over 2,000 members in just three years. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here ( https://usekilo.com/gym-world/ ) so you don't miss out. 📱 Socials: Recess Fitness ...
Mar 14, 2025•55 min
In this episode, John Franklin ( https://www.instagram.com/johnisbuilding/ ) sits down with Brent Laffey ( https://www.instagram.com/brent_laffey/_ ) from Carbon Performance to discuss his state-of-the-art strength training gym, which can train up to 5,000 members. They dive into the details behind how he built the model, the branding, and his expansion plans across the US. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibili...
Mar 07, 2025•49 min
🌎 In this episode, Mateo Lopez chats with John Farkas ( https://www.instagram.com/coachjohnfarkas/?hl=en ) about running his own gym, Blue Ocean Fitness ( https://www.instagram.com/blue_ocean_fitness/ ), and his transition to managing multiple Alloy Personal Training franchise locations. They also discuss key marketing and staffing strategies for gym owners. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making ...
Feb 28, 2025•1 hr 2 min
🌎 In this episode, John Franklin ( https://www.instagram.com/johnisbuilding/ ) is joined by Steve Pirt ( https://www.instagram.com/pirtnation/ ) to discuss his innovative fitness franchising concept—FlexWerk Fitness, the world’s first co-working space for fitness professionals. They dive into how FlexWerk is empowering personal trainers to become their own bosses and explore its potential for international growth. P.S. If you like the show, then you'll love the Gym World newsletter. Every Frida...
Feb 21, 2025•1 hr 11 min
🌎 John Franklin ( https://www.instagram.com/johnisbuilding/ ) and Mateo Lopez chat with Stu Brauer ( https://www.instagram.com/wtfgymtalk/?hl=en ) about expanding your gym, finding the right space, and using a formula to determine how much rent your next gym can afford. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here ( https://usekilo.com/gym-world/ ) so you do...
Feb 14, 2025•59 min
🌎 John Franklin ( https://www.instagram.com/johnisbuilding/ ) and Mateo Lopez sit down with Joe Tepe ( https://www.instagram.com/jtepelv/?hl=en ) to discuss his three gyms. They dive into the details of running three distinct gyms in Vegas, each with a unique concept, and how these businesses collectively generate $90k/month in revenue. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness i...
Feb 07, 2025•58 min
🌎 John Franklin ( https://www.instagram.com/johnisbuilding/ ) and Mateo Lopez reunite with Mark Fisher ( https://www.instagram.com/markfisherhumanbeing/?hl=en ) to dive into the process of selling his gym, Mark Fisher Fitness ( https://www.instagram.com/mffclubhouse/ ). 👉 Read Mark's blog post: https://businessforunicorns.com/management-and-leadership/why-mark-fisher-sold-mark-fisher-fitness/ P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin brea...
Jan 31, 2025•1 hr 3 min
🌎 John Franklin ( https://www.instagram.com/johnisbuilding/ ) and Mateo Lopez are back with Chris Cooper ( https://twobrainbusiness.com/ ) to talk about his new book, The Golden Hour, and how gym owners can grow their business in just 1 hour a day with a 6-step framework. Grab your copy here: https://a.co/d/h0clg2z P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe her...
Jan 24, 2025•47 min
🌎 John Franklin ( https://www.instagram.com/johnisbuilding/ ) and Mateo Lopez reunite with Jon Goodman ( https://www.instagram.com/itscoachgoodman/?hl=en ) to discuss his latest book and how it can help gym owners dominate their local market. Grab your copy here: https://a.co/d/6lbez7C P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here ( https://usekilo.com/gym-wo...
Jan 17, 2025•46 min
🌎 John Franklin ( https://www.instagram.com/johnisbuilding/ ) and Mateo Lopez chat with Mike Orefice ( https://www.instagram.com/mikey_orefice/ ) from Iron Vault about how he leveraged social media and branding to build a 7 figure business with 3,000 members in just 5 years. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here ( https://usekilo.com/gym-world/ ) so y...
Jan 10, 2025•1 hr 1 min
🌎 John Franklin ( https://www.instagram.com/johnisbuilding/ ) and Mateo Lopez are joined by Thomas Lilley ( https://www.instagram.com/tombro7/?hl=en ) from Zero Weakness to talk about growing his powerlifting empire from 1 to 8 gyms in just 4 years—across 3 countries. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here ( https://usekilo.com/gym-world/ ) so you don'...
Jan 03, 2025•1 hr 8 min
🌎 John Franklin ( https://www.instagram.com/johnisbuilding/ ) and Mateo Lopez chat with Amanda Fritscher ( https://www.instagram.com/amandafritscher/?hl=en ) to hear the wild story of how she started Lionheart Gym with $12 and ended up buying the building just one year later. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here ( https://usekilo.com/gym-world/ ) so ...
Dec 27, 2024•42 min
🌎 John Franklin ( https://www.instagram.com/johnisbuilding/ ) and Mateo Lopez sit down with Simon Anderson ( https://www.instagram.com/simonandersonpt/ ) from SOMA in Sydney, Australia to talk about how he built a super premium 7-figure health and wellness club from scratch—not once, but twice. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here ( https://usekilo.c...
Dec 20, 2024•56 min
🌎 John Franklin ( https://www.instagram.com/johnisbuilding/ ) and Mateo Lopez chat with Luka Hocevar ( https://www.instagram.com/lukahocevar/?hl=en ) of Vigor Ground Fitness and Performance about top strategies in coaching, service delivery, and marketing that can take your gym to the next level. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here ( https://usekilo...
Dec 13, 2024•1 hr 2 min
🌎 John Franklin ( https://www.instagram.com/johnisbuilding/ ) and Mateo Lopez sit down with Jamie Weeks, founder of SweatHouz ( https://www.instagram.com/sweathouz/ ) and the largest Orangetheory franchisee. They discuss Jamie’s experience as a franchisee and how it’s helping him scale his wellness studio concept to 200 locations in 6 years. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitn...
Dec 06, 2024•41 min
