The Hidden Marketing Assets & Overlooked Opportunities in Your Business

With Craig Valine, a Marketing Performance Strategist, known among many as "The [Former] Struggling Consultant." Craig supports entrepreneurial consultants, coaches, experts, and service professionals in increasing growth and profits without spending a lot more time, money, and effort in the process - all based on his own experience of rising from a long period of failure to consistent success as a consultant. Craig helps entrepreneurial businesses and professional practices enhance their current marketing performance by first testing and gaining leverage on current marketing strategies/tactics/campaigns to get a far better result for about the same time, money, and effort they are already spending. Craig is also known for helping his clients uncover "hidden marketing assets" and under-utilized or overlooked opportunities for profit within their business. The goal is always to find "more" profit within a business, starting with marketing. Join us for this conversation where we hear how Craig's business journey (and entrepreneurial philosophy) started at age 11 with paper routes, sales contests, and lawn mowing. Craig shares some early wins in his youth on his entrepreneurial path, and how struggles at home contributed to his drive to achieve as an entrepreneur. Craig also discusses business fundamentals, including his view points on split testing, on the language that we use in our business, in our sales & marketing, and the importance of simplicity. He shares the role that Tony Robbins played at a critical time in his life which reconnected him with his entrepreneurial roots, but then led to him becoming a "struggling consultant." He shares how there is always a recipe for success, and that so often in business, we think we know better than someone else, or are willing to learn but not implement, and how this can keep people stuck and not growing. Make sure you stick around to hear about the "hidden pot of gold" in your business - Craig believes there are 5 sources of power in your business that are often largely untapped. Visit the show notes at www.legalwebsitewarrior.com/podcast for more information about Craig and for any links mentioned in today's episode.