The Anti-Funnel: How to Create Instant Trust and Raving Fans

With Yifat Cohen, founder YCN Media Group and of host of the "I'm That Geek" show, one of the first 100 invited to Google+, where she built her entire brand on a platform that most people didn't care about. Join us for this conversation about how to build instant trust, create connection and engagement with your audience, and create raving fans and hungry buyers. How do you cut through the noise online? With everyone going bigger online, or scrambling to get online in the midst of covid, how do you stand out? What do we regularly do wrong in our online marketing and relationship-building efforts? We dig into what it takes to really build connection and trust, and how to do it in a way that also translates into saving time on content creation and marketing! Yifat shares what she has learned about online marketing, content creation, and building authority and community (from her time working for Google flying around the world teaching businesses and their teams how to use Google+ to translating that into her own online business and online authority platform). Yifat shares with us the model that she teaches and implements for her clients: the anti-funnel. This is how she helps others cut through the noise, avoid the potholes, and develop trust and connection from the start. We also discuss the conundrum of building your business on 3rd party platforms, and some alternatives that Yifat is experimenting with for continued relationship building with her clients. Be sure to go to the show notes at www.legalwebsitewarrior.com/podcast to grab her free gift: 4 Easy Ways To Getting Raving Fans & Hungry Buyers (even if you suck at social media and hate selling). Learn more by visiting the show notes at www.legalwebsitewarrior.com/podcast