Making Your Brand Referable

With Michael Roderick, the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. He is also the host of the podcast Access to Anyone which shows how you can get to know anyone you want in business and in life using time-tested relationship-building principles. Michael's unique methodology comes from his own experience of going from being a High School English teacher to a Broadway Producer in under two years. Join us for this super enjoyable conversation on how to create a brand that is memorable, that gets referred, and that creates influence instead of relying on persuasion. You will not want to miss Michael's walk through of his own framework, which models the work he teaches to others in simplifying their brand messaging, and creating ideas that are easy to share.  We discuss the importance of packaging your ideas and intellectual property, how your business is like a broadway show, and the importance of structure when sharing ideas. Michael will have you thinking about your business in a whole new way, and will give you actionable takeaways that will help you simplify what you are already doing, and bring a level of focus to your messaging and ideas that you may not have had before.  To access the show notes and get access to Michael's Referability Rater (FREE QUIZ), visit www.legalwebsitewarrior.com/podcast.