Chris was asked to guest on the Launch Pod, hosted by Genero Growth’s Josua Fagerholm, to talk about B2B marketing past trends and future growth. They chat about: What B2B companies can learn from B2C The most important thing that will drive growth over the next decade Shifting mindset in measurement Aligning sales and marketing The potential of AI to increase marketing efficiency …and more!...
Chris was asked to guest on the B2B Insiders podcast, hosted by Gabriel Barboza and David Costa Lima to chat about Demand Generation, and how companies can stay ahead of the curve in the ever-evolving world of B2B marketing. From the B2B Insiders Podcast This 30-minute interview on B2B Insiders features a dynamic exchange between the founders of the community, Gabriel Barboza and David Costa Lima, and Chris Walker, a globally recognized marketing professional and founder of Refine Labs. The conv...
Chris was asked to guest on the A2B Series podcast, hosted by Isaiah Studivent and Chalique Seabron to chat through his experiences in B2B Marketing, Refine Labs’ approach to in-house versus agency strategies, and advice for new and prospective CMOs! From the A2B Series Podcast: Chris Walker, CEO of Refine Labs, joins Isaiah and Chalique in Austin to discuss the state of B2B marketing. If you’re a B2B GTM leader, this episode is for you! A few of the topics discussed in this episode: B2B Marketi...
With SaaStock and its incredible lineup of speakers in town, Chris was lucky to be able to do some in-person interviews for Revenue Vitals! In this episode, Anthony Kennada , CEO of AudiencePlus chats with Chris about building relationships with your audience and how to streamline and refine your content creation strategy. They covered: How to produce and distribute content in the most consumable format How to avoid common content creation pitfalls Transitioning from CMO to CEO Anthony’s persona...
With SaaStock and its incredible lineup of speakers in town, Chris was lucky to be able to do some in-person interviews for Revenue Vitals! First up was a chat surrounding leadership, mindset, and culture with Sam Jacobs , CEO of Pavilion. They chatted about: Key lessons and takeaways Sam has learned in his time as a CEO: Focus on the long term Love your customer Don’t try to do too many things Trust your intuition and slow down A reminder to put things into perspective, especially in times of e...
Eddie Asked Chris to sit for an interview to help with a project for his Master's program, and Chris was happy to talk him through some unique approaches to the work. They chatted about: What makes a great marketing leader Life events that helped shape Chris’ customer centricity What companies should keep an eye out for when hiring How to change your mindset for more out of the box thinking And more!...
You’ve asked and we’re listening! Here is a compilation episode geared towards all-things HIRO and Pipe Framework from Chris’ recent podcast appearances. Different areas he breaks down include: Pipe Framework introduction and overview Vocab: Pipe Conversion, Pipe Qualified Meeting Aligning Sales and Marketing HIRO introduction and overview A clearer breakdown of the HIRO calculation Practical advice for implementing this Pipe Framework Let us know what topic you want to hear a compilation episod...
Chris was asked to guest on the Salesforce Simplified Podcast, hosted by Mike Boyle of Ad Victoriam Solutions to chat about the state of B2B Marketing today! They chatted about: Challenges B2B Marketers face today Chris’ favorite recent marketing campaign and what he learned from its success Tips for building a strong digital presence How can B2B companies effectively target their ideal customers How to measure the success of B2B Marketing campaigns B2B Social Media best practices …and more!...
You’ve asked and we’re listening! Here is a compilation episode geared towards all-things Split the Funnel from Chris’ recent podcast appearances. Different areas he breaks down include: The root of sales/marketing misalignment How to Utilize CRM data Sales Velocity Calculation Understanding Levels of Buyer Intent Dark Social and the Dark Funnel Let us know what topic you want to hear a compilation episode focusing on next!...
Chris was asked to guest on the B2B Founder Stories Podcast, hosted by Julian Lumpkin of Successkit. Find out what Chris wanted to be when he grew up, how he transitioned into a leadership position and what balance of control over operations he maintains, and how he navigated the financial ins and outs of running a startup. He also talks about a long term vision for Refine Labs, how they differ from other agencies, and digs into the concepts of Revenue R&D and Dark Social.
You’ve asked and we’re listening! Here is a compilation episode geared towards all-things Pipeline Sources from Chris’ recent podcast appearances. Different areas of attribution he breaks down include: Pipeline Velocity Allbound overview and practical application Departmental Credit as a Defense of ROI Sales Cycle Lengths Buyer Intent Alignment Measurement and Metrics Sales Velocity Let us know what topic you want to hear a compilation episode focusing on next!...
Chris was asked to come on the B2B Podcast Podcast, hosted by Ryan Tabb! In this chat they covered Chris’ own journey through podcasting as well as the things he has learned along the way to help others on their own. They chatted through the ways Chris has kept the Refine Labs podcasts going for so long, considering so many end after 10-15 episodes, where he built his skills and experience on mic before Refine Labs, and how he and his team measure success. Chris also gives advice to companies lo...
You’ve asked and we’re listening! Here is a compilation episode geared towards all-things Attribution from Chris’ recent podcast appearances. Different areas of attribution he breaks down include: Refine Labs’ Self Reported Attribution Journey Hybrid Attribution Framework in theory and practice The Attribution Mirage Attribution Software Mismeasurement A Step by Step Guide for Implementation How to Convince Leadership that Self Reported Attribution is the right move Let us know what topic you wa...
Chris was asked to come back for a second appearance on the Modern Startup Marketing Podcast, hosted by Anna Furmanov, for a focused discussion on Creativity. Anna asks Chris what comes to mind when he thinks about creativity, when he’s the most creative, advice for startups that want to start experimenting more, and how to be the best at leveraging creativity in whatever marketing space they’re pursuing. Then, Chris turns the questions back on Anna and asks for insight into trends she’s seeing ...
“If you’re talking about the problem, people are going to assume you’re the solution.” Chris gets to sit down with Kyle Coleman, SVP of Marketing at Clari to talk through all things revenue. They go in depth on how an SDR upbringing helped Kyle develop communication and fluency in messaging as a marketer, the process of developing Clari’s position of “Run Revenue” to change their entire strategic lens, the importance of shifting the view of revenue for the future, the potential impact of social ...
Chris was invited as a guest onto a special Tuesday edition of The Closing Show Live, hosted by Nadia Milani, VP of Marketing at Proposify! From The Closing Show Live : We're super-charging the sales & marketing alignment conversation with Chris Walker, CEO of Refine Labs. Often imitated, but never duplicated. In this episode, we discuss what marketers and sales teams are probably doing wrong and how you can increase your sales velocity sooner than later. Also, Nadia puts Chris on the hot se...
“Word-of-mouth has long fueled the success of countless companies, big and small. But over the past several years, through the rise of the digital age, word-of-mouth has evolved into something with unlimited potential — something known as dark social. Now, a recommendation (or negative feedback) can reach millions with a single click of a ‘share’ button.” Chris was invited onto the Winning the Challenger Sale Podcast to chat about the power and evolution of word-of-mouth into Dark Social, and tr...
Today’s Revenue Vitals Live marks the last in the public facing series, but we will still be holding the space weekly for exclusive Vault Customer sessions! If you’re interested in joining, make sure to check out The Vault ! Some of today’s topics included: Strategy for what to prioritize when looking for a new position Advice for moving from a generalist to a t-shaped specialist, and ways to better position yourself for a revenue-oriented role Unique ways to work on product positioning without ...
Chris was asked to speak with a group of thought leaders as they invest their time in growth. They kick off the conversation by discussing dark social and the fundamental differences between Dark Social and Dark Funnel. Chris dispels myths about certain industries being “different” in the way their buyers cling to traditional ways of buying, then questions roll in about Account Based Marketing, finding an Evangelist outside your organization, scrutinizing the effectiveness of booths at events, a...
We had the chance today to dig deep into dialogues with audience members, tossing ideas back and forth, addressing follow up questions, and highlighting the benefits of this full hour of Q&A with Chris and Kaylee! Some topics included: Cold Calling: Everyone has an idea on what cold calling is and what it means for it to work well, but we back the whole concept up to propose individual definitions of what ‘cold’ and ‘working well’ could actually mean to your company so that you can determine...
“Be Bold, Take Risks” Chris was asked to speak with Peter Rabey on the Leadership Learns Podcast, about his journey in leadership. They discuss past, current, and future trends, the differences between capturing and creating demand, dark social, today’s B2B buyer, and winning B2B Strategies. If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here , or submit them ahead of the call here ! Also make sure to check out The Vault , where you can find ful...
It was a global event today, with audience calling in from Chile, Australia, Denmark, and more to ask questions and chat with Chris! Some topics included: Content: how to best utilize and repurpose influencer marketing and when to scale back content creation to focus on fewer segments at a time Re-branding: insight into weighing an otherwise successful new name against similarly named companies in the same space for SEO and trust AI: thoughts about the impact of AI-enabled web search on paid sea...
Chris was asked to speak to the team at Recruitee for their Inspiration Session led by Anne Smink. They covered a wide range of insights on the process of switching from a Lead Gen to Demand Gen Strategy, including: SEO: What skills does a team need to level up or focus on to improve demand gen strategy, and how to measure SEO impact Product Launch: how to fit launching a product into Demand Gen Execution Managing Expectations: Short term versus long term goals and results Finding Balance: if a ...
Chris is back and had a productive hour of live chats with listeners where he addressed their questions, and got to chat back and forth through their specific scenarios. Some topics included: Explaining Dark Funnel to a CEO: how to better understand breaking down the concepts clearly as well as bringing it to life in application LinkedIn Promoted Posts: a reflection on the new feature that allows personal brands to post on behalf of companies, and thoughts on influencer marketing beyond LinkedIn...
Stephen White, of the Bitesize B2B Marketing Podcast invited Chris on to chat about some of Refine Labs’ recent research experiments, and how Chris approaches growth with an experimental mindset. They cover why an experimental mindset is so important, and how teams can efficiently run experiments. Chris covers the self reported attribution experiment in detail, how that has paved the way for other programs at Refine Labs, and more! If you have questions for Chris, join the Revenue Vitals Live co...
Kaylee Edmondson and Sidney Waterfall host this week, spending the hour having live chats with listeners, addressing their questions, and digging into their specific situations: Some topics included: Live Event Content: how to distribute live event content in new and engaging ways, preparation techniques to make post-production more efficient, leveraging content at in person and online events, and tailoring tactics to align with your event goals Advice on where and how to invest your trade show ...
Chris was honored to be invited as the first interview guest on the inaugural episode of the B2B Content Podcast: Redefined, with Edward Purmalis. They chatted on the inherent overlap between B2B and B2C companies, how Chris and Refine Labs have paved the way for transitioning historically B2C tactics into effective B2B strategies, and where they see the future heading. They also discussed: Touch Point Based and Self Reported Attribution How to stay 2-3 years ahead of your customer Short form ve...
Chris and Kaylee spent the hour having live chats with listeners, addressing their questions and digging into their specific situations: Some extended discussions covered: How to adapt and differentiate Self Reported Attribution strategies for different programs and points of engagement A deep dive into the Revenue R&D Exit Criteria and how to adjust based on individual goals and sales cycle lengths The potential shift away from SEO with the impact of ChatGPT on marketing How to grow one to ...
Kyle asked Chris to sit down to an interview covering the current state and future of Product-Led Growth companies. They covered: What’s changed in the way B2B buyers buy software products Companies capitalizing on the changing landscape The effects of attribution mis-measurement The way forward for modern software companies And more! If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here , or submit them ahead of the call here ! Also make sure to ...
Chris and Kaylee spent the hour having live discussions with listeners, addressing their questions and diving deep on their specific situations: Some extended discussions covered: The rebranding of YouTube and the impact we’ve seen from it Strategies to use and questions to ask at trade shows to make meaningful connections How to balance initiative in interviewing clients with protective account managers How to develop and share a public speaking profile If you have questions for Chris, join the...
