GTM Live - podcast cover

GTM Live

Passetto•www.passetto.com
Business
Marketing
GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies. This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better. We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.
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Episodes

11 - Voice of the Customer | Innovate Sales with Kevin Mulrane and Travis King

Chris Walker joins Kevin Mulrane and Travis King on an episode of Innovate Sales to talk about how important it is for marketers to understand their Ideal Customer Profile (ICP) from a perspective that goes beyond simply observing sales conversations. They discuss things every marketer can do to gain customer insights that will help guide content creation, and Chris shares strategies that allow you to optimize for metrics that matter, such as qualified pipeline revenue, sales cycle length, and w...

May 19, 2020•37 min

10 - Adopting a Buyer-Centric Mentality | Winning Wednesdays with Katrina Fuhrman

Last week, we joined Katrina Fuhrman on Winning Wednesdays to talk about how to put your best foot forward when marketing to a select number of prospects. Chris shared his take on the difference between inbound and outbound qualified leads, providing content that speaks to the prospects’ interests, and what an optimal sales funnel looks like.

May 18, 2020•53 min•Ep. 10

7 - Paid Social vs. SEO | Demand Gen Live S1 x07

On this week's installment of Demand Gen Live, we discuss the pros and cons of paid social and search engine optimization (SEO). Join us every week live on Tuesday nights. Link to register here .

May 11, 2020•1 hr 4 min

4 - Execution Drives Better Strategy | Demand Gen Live S1 x04

In this installment of Demand Gen Live, we talk about the importance of actually doing the work and staying close with it, not only for the impact it will have on your expertise, but also to stay aligned with the strategy and help it evolve and grow. Join our community of marketers every Tuesday night to participate in the live Q&A and chat. Link on the Refine Labs YouTube channel, under any of the Demand Gen Live videos.

May 06, 2020•57 min

2 - Awareness Channels vs. Intent Channels | Demand Gen Live S1 x02

The second installment of Demand Gen Live. We made some improvements to the format including audience video participation for Q&A. Lots of depth here on building a multi-channel digital advertising strategy and distinguishing between intent channels and awareness channels in B2B Demand Gen.

Apr 30, 2020•1 hr 6 min

1 - B2B Demand Generation | Demand Gen Live S1 x01

The first ever installment of Demand Gen Live. Chris Walker and Gaetano DiNardi discuss demand generation vs. lead generation, revenue quotas, and other metrics to measure demand gen performance.

Apr 29, 2020•1 hr 21 min
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