2 - Awareness Channels vs. Intent Channels | Demand Gen Live S1 x02
Apr 30, 2020•1 hr 6 min
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Episode description
The second installment of Demand Gen Live. We made some improvements to the format including audience video participation for Q&A. Lots of depth here on building a multi-channel digital advertising strategy and distinguishing between intent channels and awareness channels in B2B Demand Gen.
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