GTM AI Podcast with Coach K and Jonathan Moss - podcast cover

GTM AI Podcast with Coach K and Jonathan Moss

AI Business Networkwww.gtmaipodcast.com
Welcome to the GTM AI Podcast, your go-to independent resource to help GTM Professionals become AI Powered. We will cover strategies, new AI tools, AI news and trends, all for the purpose of helping you create real measurable business impact and help your life be easier. We do weekly episodes ranging from interviews to updates to strategy sessions. Sponsored by the AI Business Network www.aibusinessnetwork.ai and GTM AI Academy www.gtmaiacademy.com
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Episodes

Claude Cowork Setup: How One Founder Replaced $14K of Agency Work in 30 Minutes

GTM AI Podcast: www.gtmaipodcast.com GTM AI Academy: www.gtmaiacademy.com AI Business Network: www.aibusinessnetwork.ai Steve Cunningham / Humans Plus Agents: https://humansplusagents.ai/ Steve on LinkedIn: https://www.linkedin.com/in/aisteve/ Steve Cunningham built a 10-year business around being the best in the world at summarizing business books. Then AI did it in 5 minutes. Instead of fighting it, he burned it down and rebuilt. Now he runs an AI agent operation inside Claude Cowork where 30 ...

Feb 11, 202640 min

How to Replace a $300K Competitive Intel Team with $30 and 4 Hours

www.gtmaipodcast.com www.gtmaiacademy.com www.aibusinessnetwork.ai For more From our Guest Scott Ewalt: https://www.cardinalelement.com/ Or his Linkedin: https://www.linkedin.com/in/scottewalt/ Most competitive intel sits on shelves collecting dust while your competitors ship faster. Your team spends weeks building battle cards. By the time they reach your reps, your competitor has shifted messaging. You find out three deals later when someone mentions it in a loss review. Your head of sales ask...

Feb 04, 202640 min

5 AI Workflows MindStudio's GTM Leader Runs Daily to 3x Pipeline

www.gtmaipodcast.com www.gtmaiacademy.com www.aibusinessnetwork.ai www.mindstudio.ai 5 AI Workflows MindStudio's GTM Leader Runs Daily to 3x Pipeline Most partnership and sales teams spend 60% of their week on research, prep, and administrative friction. The top 5% automated all of it. In this episode, I sit down with Dannielle Sakher, VP of GoToMarket at MindStudio.ai, who walks through the exact AI agent workflows she uses to close enterprise partnerships and deals. Not theory. Pure execution....

Jan 28, 202649 min

The 5-Part AI Framework That Saves GTM Teams 15+ Hours Weekly

🎙️ www.gtmaipodcast.com 🎓 www.gtmaiacademy.com 🤖 www.aibusinessnetwork.ai The 5-Part Prompt Framework That Saves GTM Teams 15+ Hours Weekly Most GTM teams are still building complex workflows in Zapier when they could just describe what they want and let AI execute it. In this session, we demonstrate the shift from workflow builder to workflow director. The 5-part prompting framework (Objective, Constraints, Inputs, Output, Evaluation) that turns hours of technical setup into minutes of natur...

Jan 16, 202622 min

How a 6-Step AI Agent Generates 30% More SQLs on Autopilot

GTM AI Podcast www.gtmaipodcast.com Guest : Justin Parnell (JustinGPT) 📬 Full breakdown + resources : www.gtmaipodcast.com Justin's site : https://www.justingpt.ai/ | YouTube : https://www.youtube.com/channel/UCov4kN0lK2A6O95ykql7cnQ Justin Parnell breaks down how to transform static PDFs into AI-powered, personalized lead magnets that adapt to each prospect's specific needs—automatically. Instead of sending everyone the same generic deck, his automation reads form submissions and generates cus...

Jan 06, 202646 min

Google's AI Is Judging Your AI: The Email Deliverability Wake-Up Call Every Sales Team Is Missing

www.gtmaiacademy.com www.gtmaipodcast.com www.aibusinessnetwork.ai YouTube Description Google's AI Is Judging Your AI: The Email Deliverability Wake-Up Call Every Sales Team Is Missing Every third email you send lands in spam. That's 40-50% of your pipeline that never even sees your outreach. In May 2024, Google quietly switched to AI-based spam detection. Not keyword filters. Not rule-based systems. Actual AI deciding whether your AI-written emails sound human enough to reach an inbox. Most sal...

Dec 19, 202531 min

How to Actually Implement AI That Works (Not Another Failed Pilot)

www.gtmaiacademy.com www.aibusinessnetwork.ai Ghost Team co-founder Elliot Garreffa breaks down why most companies struggle to see ROI from AI—and what to do about it. This conversation cuts through the hype to reveal the unglamorous truth: successful AI implementation isn’t about buying licenses or running proofs of concept. It’s about understanding your actual workflows, identifying where AI creates 10x (not 2x) improvements, and building systems that your teams will actually use. Elliot share...

Dec 10, 20251 hr 9 min

Why 93% of Your Team Uses AI But You Think It's 30%

www.gtmaiacademy.com www.aibusinessnetwork.ai https://www.futurecraftai.media - Kens podcast Connect with Ken on Linkedin: https://www.linkedin.com/in/kenroden/ The Leadership Blind Spot That’s Killing Your AI Strategy If you’re a GTM leader who thinks roughly 30% of your team is using AI, I have uncomfortable news: 93% of white-collar professionals are already using it. That’s not a typo. That’s the finding from Ken Roden’s doctoral research at Temple University, surveying 200 professionals wit...

Dec 04, 202535 min

$40M in Dead Pipeline: The ICP Lie Most Revenue Teams Are Living ft. Hussain Al Shorafa of Revic.ai

www.gtmaiacademy.com www.gtmaipodcast.com www.aibusinessnetwork.ai www.revic.ai Connect with Hussain: https://www.linkedin.com/in/halshorafa/ Hussain Al Shorafa’s team walked into a customer engagement that should have gone sideways. The company had a sophisticated rev ops function. They’d invested in Six Sense, Demandbase, ZoomInfo, or the full modern GTM stack. They had smart people running the operation. Revic’s assessment: 62% of the accounts this team was actively pursuing sat outside their...

Nov 26, 202534 min

Why Communication Is Your New Competitive Advantage for GTM

www.gtmaiacademy.com www.aibusinessnetwork.ai www.yoodli.ai Connect with Varun: https://www.linkedin.com/in/varun-puri001/ Why Communication Is THE New Competitive Advantage for GTM Varun Puri, CEO of Yoodli, explains why AI role plays aren't just a feature—they're the future of how sales teams practice and win. From his days running special projects at Google under Sergey Brin to building a platform used by Fortune 50 companies, Varun shares what most AI misses about communication, why informat...

Nov 13, 202527 min

AI in Sales: The Evergrowth Model for Maximizing Pipeline Efficiency

www.gtmaiacademy.com www.aibusinessnetwork.ai www.evergrowth.io https://www.linkedin.com/in/jbdaguene/ In this episode of the GTM AI Podcast, host Jonathan Kvarfordt (Coach K) sits down with JB Degune, CEO and founder of Evergrowth. They discuss JB's journey into the SaaS business world, starting with his success at Trustpilot and leading up to the founding of Evergrowth. JB shares how Evergrowth leverages AI agents to enhance sales processes, making them more customer-centric. Listen in to lear...

Nov 05, 202526 min

GTM AI Podcast: Your Job Title is Becoming Obsolete and Why You're Refusing to See It

www.gtmaiacademy.com www.aibusinessnetwork.ai www.chilipiper.com Connect with Alina: https://www.linkedin.com/in/alinav/ In this conversation with Coach K, Alina—Co-CEO of Chili Piper—reveals the uncomfortable truth about AI that nobody's talking about: it won't replace your job, but it WILL force you to completely reinvent yourself. She walks through her journey from communist Romania with a "CEO or bust" mentality, to a devastating realization that she couldn't save everyone, to now leading a ...

Oct 17, 202533 min

GTM AI Podcast: B2B Influencer Marketing and the AI-Human Balance with Hector Forwood

www.gtmaiacademy.com www.aibusinessnetwork.ai Connect with Hector: https://www.linkedin.com/in/hectorforwood/ In this episode, Jonathan Kvarfordt interviews Hector Forwood, CEO of Flooencer, about the explosive growth and chaotic pricing dynamics in B2B influencer marketing. Hector shares insider data from over 1,000 sponsored campaigns, revealing a 37% price increase in just 12 months and the "shockingly bad" CPM metrics that brands are willing to pay. The conversation explores the delicate bal...

Oct 09, 202533 min

AI and Revops Insights and Use Cases with Navin Persaud

www.gtmaiacademy.com www.aibusinessnetwork.ai Connect with Navin: https://www.linkedin.com/in/navinpersaud/ www.1password.com AI in Rev Ops: Insights from Navin Persaud, VP at 1Password - GTM AI Podcast In this episode of the GTM AI Podcast, host Jonathan Kvarfordt, aka Coach K, sits down with Navin Persaud, the VP of Rev Ops at 1Password. Navin shares his career journey from aspiring lawyer to tech enthusiast, his experiences at IBM, and his role in revolutionizing revenue operations at 1Passwo...

Oct 02, 202529 min

AI-Powered Psychometrics and Team Optimization with Russell Mikowski

www.gtmaiacademy.com www.aibusinessnetwork.ai https://www.surepeople.com/ Russell-> https://www.linkedin.com/in/russell-mikowski-a349903/ GTM AI Podcast Episode: Russell Mikowski on AI-Powered Psychometrics and the Human Advantage In this episode, Jonathan Kvarfordt interviews Russell Mikowski, CEO of SurePeople, about revolutionizing workplace psychometrics through AI integration. Russell shares his unconventional journey from DJ and poker player to CEO, and reveals why personality-driven co...

Sep 23, 202530 min

AI and Gravity Marketing, taking things to the next level with Harald Roine

www.gtmaipodcast.com www.aibusinessnetwork.ai www.gtmaiacademy.com For Harald go to : https://go.buroventures.com/ or Linkedin: https://www.linkedin.com/in/haraldroine/ The Genesis of a Marketing Innovator Harald's journey into the world of digital marketing began at the age of 11. Motivated by a passion for video games and a push from his father to develop productive skills, he taught himself to program and create websites. By 16, his interests had expanded to Bitcoin and digital innovation. Ov...

Sep 17, 202540 min

The AI Velocity Imperative: Blueprint for AI-Driven GTM Success Tim Sanders

www.gtmaiacademy.com www.aibusinessnetwork.ai https://www.linkedin.com/in/sanderssays/ GTMAI PodcastJoin Jonathan Kvarfordt as he hosts Tim Sanders, the VP of Research Insights at G2, on the G-T-M-A-I podcast. Tim shares his personal journey, passion for AI and music, and insights from his career, including working with Mark Cuban at AudioNet and Yahoo. The discussion explores the transformative power of AI in marketing, differences between traditional search engines and AI-driven answer engines...

Aug 29, 202532 min

Navigating the AI Revolution: Insights from Chad Sanderson of DeepHumanX

www.gtmaipodcast.com www.aibusinessnetwork.ai https://deephumanx.com/ Navigating the AI Revolution: Insights from Chad Sanderson of Deep Human X In this episode, Jonathan sits down with Chad Sanderson, co-founder of Deep Human X, to discuss the rapid advancements and applications of AI in the business world. Chad shares his journey from marketing and sales to digital and revenue operations transformations, and his deep dive into AI enablement. They delve into the importance of balancing human an...

Aug 20, 202530 min

How AI is Reshaping Revenue and Sales Enablement with Nate Varel

www.gtmaipodcast.com www.gtmaiacademy.com www.aibusinessnetwork.ai www.letter.ai Nate: https://www.linkedin.com/in/nate-varel/ Exploring AI-Powered Revenue Enablement with Nate Varel of Letter.ai – GTM AI Podcast In this episode of the GTM AI Podcast, hosted by Jonathan Kvarfordt (Coach K), we are joined by Nate Varel, the head of GTM at Letter.ai. Nate shares insights from his extensive career, including his experiences at Perro AI and Options Clearing Corporation. The discussion delves into th...

Aug 11, 202532 min

The AI Battle Between Incumbents and Startups- Matt Paige

https://www.gtmaiacademy.com https://www.aibusinessnetwork.ai https://www.gtmaipodcast.com https://www.linkedin.com/in/mattpaige/ I discovered Matt Paige when he had just 200-300 TikTok followers, and I've been following his AI journey ever since. Now he's VP of Strategy & Marketing at HatchWorks AI, and honestly, this conversation blew my mind with how practical and real his approach is to AI implementation. This isn't another "AI will change everything" conversation. Matt gets into the nit...

Jul 29, 202527 min

Harnessing AI For Strategic Marketing with Liza Adams

https://www.gtmaiacademy.com https://www.aibusinessnetwork.ai https://www.gtmaipodcast.com https://www.linkedin.com/in/lizaadams/ AI, Marketing, & Personal Journeys: A Chat with Marketing Expert Lisa Adams In this episode, I have the pleasure of chatting with Lisa Adams, a seasoned marketing expert with a unique career path and keen insights on AI. We dive into various aspects of marketing, her journey from an electrical engineer to an AI advocate, and the transformative role AI can play in ...

Jul 23, 202529 min

How AI Is Finally Fixing the Sales Administrative Nightmare

www.aibusinessnetwork.ai www.gtmaipodcast.com www.gtmaiacademy.com https://www.linkedin.com/in/kenbabcock/ https://www.tango.ai/ Ken Babcock, CEO of Tango, reveals how AI is solving sales teams' biggest pain point: administrative work that keeps reps away from selling. With 2M+ users and partnerships with Walmart and Nike, Tango evolved from documentation tool to AI automation platform. The CRM Problem : Sales reps spend 70%+ time on admin instead of customer-facing activities. "No one ever hire...

Jul 15, 202523 min

Why AI Makes Human Sales Skills More Valuable Than Ever

www.gtmaipodcast.com www.aibusinessnetwork.ai www.gtmaiacademy.com Summary Ross Rich , CEO and co-founder of Accord , brings a unique perspective to sales technology after scaling Stripe's sales organization from three to 300 people. In this conversation from GoNimbly's RevFest, Rich reveals how execution excellence goes beyond doing more work to creating clarity, consistency, and reinforcing winning behaviors across the customer journey. The foundation of execution excellence starts with data a...

Jul 08, 202519 min

The AI Agent Revolution: How Peel's Voice AI is Killing the Traditional Sales Demo (And Why That's a Good Thing)

www.gtmaipodcast www.aibusinessnetwork.ai www.gtmaiacademy.com https://www.getpeel.ai/ https://www.linkedin.com/in/brannon-santos/ The Genesis Story Brannon Santos brings a unique perspective as a founder - he's not a technologist who stumbled into sales problems, but a seasoned sales leader who deliberately chose entrepreneurship. His background includes choosing his college specifically for its entrepreneurship program and strategically entering sales to understand how businesses operate from ...

Jul 03, 202533 min

The $5 Million POC: How One AI Pilot Exposed the 88% Failure Rate Nobody's Talking About

www.gtmaipodcast.com www.aibusinessnetwork.ai www.gtmaiacademy.com https://www.linkedin.com/in/anuraggoel2/ The Hidden Crisis: Why Your AI Investment Is Probably Failing (And How to Fix It) If you're like most executives diving into AI, you're doing it wrong. Dead wrong. And the numbers prove it. In this week's explosive episode of the Go to Market AI podcast, enterprise transformation expert Anurag Goel (Red Hat, Salesforce, Adobe) drops a truth bomb that should terrify every C-suite executive:...

Jun 26, 202536 min

From Prompting Secrets to AI Agents: How This Marketing Expert Saves 18% of Work Time with Simple AI Tricks

www.aibusinessnetwork.ai www.gtmaiacademy.com https://theaihat.com/podcast/ https://www.linkedin.com/in/mikeallton/ Just wrapped up an incredible conversation with Mike Alton, Chief Storyteller at Agorapulse, and my mind is still buzzing from all the AI gold he dropped. If you're feeling overwhelmed by AI or wondering how to actually use it in your day-to-day work, this one's for you. Here's what struck me most about Mike: he's a coder who speaks human. After 20+ years in digital marketing and a...

Jun 19, 202538 min

The $30M Playbook Part 2: How to Build an Autonomous Business with 3 People and AI Agents

Part 2: Building Autonomous Businesses with AI Agents (Jonathan Moss Interview)Podcast Description Jonathan Moss welcomes Amos Bar Joseph, co-founder and CEO of Swan AI (getswan.ai), for a strategic discussion on the autonomous business model that's challenging Silicon Valley's traditional playbook. Having built and sold multiple startups, Amos explains why he's now focused on reaching $30M ARR with just three founders using AI agents. This episode covers the philosophical framework behind auton...

Jun 11, 202538 min

The $30M Playbook Part 1: How to Build an Autonomous Business with 3 People and AI Agents

Part 1: The Autonomous Business Revolution with Amos Bar Joseph (Coach K Interview)Podcast Description Join Coach K (Jonathan Kvarfordt) for an energetic conversation with his friend Amos Bar Joseph, CEO of Swan AI (getswan.ai), who's rewriting the startup playbook by building to $30M ARR with just three founders and AI agents. After burning out on the traditional "unicorn playbook" through two successful exits, Amos shares his revolutionary approach to scaling with intelligence instead of headc...

Jun 11, 202537 min

Why 90% of Sales AI Tools Fail (and the 3-Step Fix That Changed Everything)

www.aibusinessnetwork.ai www.gtmaiacademy.com www.gtmaipodcast.com https://www.linkedin.com/in/tasleem1/ Tas Newsletter: https://www.linkedin.com/newsletters/7245478675247173632/?displayConfirmation=true The Experiment That Exposed Everything When Tas Hirani, a veteran enablement leader with a Six Sigma background from GE, noticed her sales teams struggling despite having access to cutting-edge AI tools, she did something radical. She didn't run another survey or schedule more training sessions....

Jun 04, 202538 min

Deep Dive into Modern Sales Architecture Powered by AI

www.aibusinessnetwork.ai www.gtmaiacademy.com https://www.linkedin.com/in/scott-martinis/ https://www.b2bcatalyst.com/ Breaking Down GTM Engineering with Scott Martinez: A Game-Changing Conversation Holy smokes, folks. I just had one of those conversations that makes you want to completely rebuild your entire go-to-market motion. Scott Martinez from B2B Catalyst dropped some absolute truth bombs that I'm still processing. Let me be straight with you - I've been in sales and enablement for years,...

May 28, 202540 min
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