So You Wanna Start an SEO Agency? - Episode 55
Here's what you should know before starting an agency.
Everything I've learned in 14 years of running an SEO agency. Learn how to get, and keep, websites at the top of the search engines. If you listen to this podcast you will know more about how the SEO industry works than 99% of SEO "professionals."

Here's what you should know before starting an agency.
The remaining questions.
Answers to your questions!
A redditor asked why a webpage with a "better" backlink profile is outranked by a webpage with a "worse" backlink profile. The keywords and pages are given in the episode. Let's look into it and find out why! And 5 minutes of ranting about SEO.
There are 4 things you need to rank. This episode shares them.
This is one of the most common questions.
There are 4 ways to get backlinks.
What I think the HCU was. Why it was almost assuredly NOT related to content.
We know content is not king. Let's talk about why everybody says it is.
EEAT is not a ranking factor. Anyone trying to tell you otherwise doesn't understand SEO. Especially do not pay anybody to do anything related to EEAT to your site.
Here are two websites. Which site would rank better?
Everyone asks, here is the answer that keeps you (and the buyer) from being scammed.
If any SEO Agencies are trying to tell you that they are going to rank you by writing content for your site, they are lying. Bonus: The 4 best SEO quotes I've ever heard.
They exist., But are they legit?
Summarizing everything we talked about in Episodes 21-39.
Summarizing approximately the first half of the episodes so far. This is a cool place to start, and good place to review!
Learn about how to tell if a site is worthy of getting a backlink from it or not. We talk about various attributes AND talk about DA/PA/DR/UR/CF/TF.
Why is nofollow used?: Is it bad? We'll talk about this, and two other attributes.
Every backlink is different. Learn what makes bad backlinks and good backlinks.
Some SEO agencies hate each other. Learn about SEO Catfishing and some other shady tricks agencies use to try and destroy each other. And the final rant of 2023!
Why you need a SERP Tracker, how to use them to identify penalties, demonstrate that SEO is working, and how to avoid scams and protect yourself. And, a rant about web developers who "do SEO."
The 1% of SEO professionals think about SEO like this. Probably the most useful 14 minutes you will spend learning SEO.
We're going to talk about things you can't do anymore because spammers ruined them, and WHY, and how algorithms counter the spammers.
We've talked about negative SEO before. This is a new kind of negative SEO. I think I'm the first person to talk publicly about this. It's pretty shady (obviously). I mean, it's negative SEO.
This works, but not as well as it did a decade ago. But it's free, and it will probably help you.
"This is the reason your competition outranks you when you can't figure out why your competition is outranking you" is what you will learn from this episode. Listen and learn, and don't buy terrible SEO courses.
We talk about what anchortext is, and why it's important to SEO. This is as close as you can get to an "SEO secret."
99% scammers. 1% legit. Learn why. I edited this episode to include around 9 minutes of additional commentary about why scammy salespeople are successful in all areas, not just SEO.
If you do SEO the way you're "supposed to," you will never rank for anything. Learn why, and how to actually rank.
Everything you ever wanted to know.