How to Tell If You're Making Bad SEO Decisions - Episode 25
Before you do anything, ask yourself this. If the answer is yes, keep going. If the answer is no, don't do it.
Oct 11, 2023•26 min•Season 1Ep. 25
Grumpy SEO Guy
Everything I've learned in 14 years of running an SEO agency. Learn how to get, and keep, websites at the top of the search engines. If you listen to this podcast you will know more about how the SEO industry works than 99% of SEO "professionals."
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Episodes
How SEO Pricing Models Work (and How Not to Get Ripped Off) - Episode 24
SEO pricing models we talk about in this episode: 1) Flat Rate 2) Hourly Rate 3) Recurring Payment vs. One Time, 4) Pay For Performance. And we talk about a common scam from shady SEO clients who try to get work for free (and how you should respond).
Oct 04, 2023•31 min•Season 1Ep. 24
Answers to SEO Questions From Reddit and the Internet - Episode 23
This episode features answers to listener's questions. Learn about backlinks, anchortext (and how to use it), whether or not you have to know how to code to do SEO, and how to manage an expired domain that you recently bought.
Sep 27, 2023•25 min•Season 1Ep. 23
SEO Stories 2 - Learn From My Crazy Experiences in the SEO Industry - Episode 22
Learn from all the stuff that I have experienced. Sometimes it's easier to learn through experience rather than from lessons. What happens when you remove backlinks? Do SEO employees do anything at all? Do SEO CEOs talk about backlinks? Will salesman assure you you will rank?
Sep 20, 2023•22 min•Season 1Ep. 22
Everything You Need to Know About SEO in 38 Minutes - Episode 21
Understand this episode and you'll basically understand how SEO works. I'm serious. I'm really proud of this episode.
Sep 13, 2023•38 min•Season 1Ep. 21
8 SEO Questions Answered - Episode 20
Answering your questions!From how much content you need (and how quickly you should post it), to strategies for using keywords that are too competitive for you to rank, eight SEO questions are answered in this episode.
Sep 06, 2023•39 min•Season 1Ep. 20
How to Keep an SEO Client (and Why Most Agencies Can't Do It) - Episode 19
Most SEO agencies cannot keep a client. Do you know why? It's because they can't get results. So they lock you in with long term contracts so they can keep getting your money even though they aren't getting you to the top of the search engines. Long term contracts are always a scam. If you're not at the top of the search engines, your SEO agency is wasting your time and your money. This episode will talk about other common SEO scams, and explain how scammer agencies stay in business.
Aug 30, 2023•32 min•Season 1Ep. 19
How to Sell SEO (and How Not to) - Episode 18
Over a decade of SEO selling experience in fewer than 60 minutes. What worked (and why). What didn't work (and why). Learn how to be relaxed and confident and remove awkwardness from your being. Learn how I broke every sales rule and had amazing success. Learn why the more I tried the worse I did. This episode literally might fix the problems you can't explain.
Aug 23, 2023•53 min•Season 1Ep. 18
How to Fix 100% of SEO Problems - Episode 17
Everybody makes a big deal of stuff that doesn't matter and that doesn't work. In this episode I will tell you how to to fix your SEO problems so you can ACTUALLY get to the top of the search engines.
Aug 16, 2023•25 min•Season 1Ep. 17
How to Do SEO on a Brand New Website - Episode 16
This is how I would do SEO on a new website, how quickly, and why.
Aug 09, 2023•37 min•Season 1Ep. 16
SEO History 101, How to Futureproof Your SEO, the Future of Algorithms, and AI - Episode 15
A look at the history of SEO. When we understand why SEO has changed the way it has, we understand how it may change in the future; when we understand how it will change in the future, we can futureproof our SEO efforts (this is why our clients have been at the top of the search engines for years). And, we'll talk again about how the disavow tool doesn't really do anything, and share a bit about AI, too!
Aug 02, 2023•40 min•Season 1Ep. 15
Six Reasons Why Link Outreach and Guest Posting Are Dangerous and How Real SEO Agencies Do it Instead - Episode 14
"Guest posting" and "link outreach" are popular methods of getting backlinks, but they can be very dangerous. This episode explains why you shouldn't rely on them, and how to do it like a real SEO agency instead.
Jul 26, 2023•44 min•Season 1Ep. 14
Things No One Tells You About Running an SEO Agency - Episode 13
Everyone thinks it's awesome. Are they right? Here are things no one told you about running an SEO agency. 1) You get lumped in with scammers (because most SEO agencies and consultants are scammers). 2) You will do a lot of educating. 3) Everyone wants to "pick your brain." 4) It can be pretty expensive to get started 5) Clients get mad after algorithm updates. 6) You need to be good at sales, or hire salesmen.
Jul 19, 2023•30 min•Season 1Ep. 13
Why SEO Myths Exist, and Why The Search Engines Want You to Believe Them - Episode 12
This episode talks about why SEO myths exist, such as "content is king," and why the search engines want you to believe these myths. We also give an example specifically showing that content does not matter when determining rank, and we talk about how to rank a website for any keywords you want, including keywords that do not even appear on the site (because content doesn't matter). We also talk about if there will ever be a day when content actually is king.
Jul 12, 2023•29 min•Season 1Ep. 12
SEO Stories 1 - Episode 11
I share with you 4 things that I experienced while running my SEO agency. 1) A colleague bought 80 copies of an "SEO gurus" book to get an hour of consulting. Guess what the "guru" told him? 2) Something you need to look for when hiring an SEO person. 3) Watch as I struggle to explain to a different colleague that all SEO (excluding local) is exactly the same. 4) Learn how local SEO used to work, and hear how we got a client to the top of the search engines for local keywords.
Jul 05, 2023•28 min•Season 1Ep. 11
Why "One Time Payments," or "Lifetime Backlinks," Are Always a Scam - Episode 10
Some backlink providers offer one time payments, or lifetime backlinks (pay once and the backlinks stay online forever). This is always a scam. There is literally no such thing as a lifetime backlink and they are 100% lying to you and scamming you. In fact, most of these "lifetime backlinks" stay online for less than one year. At best, you will get a small benefit and then it will disappear. At worst, your site will get a penalty. Learn the details about why in this episode.
Jun 28, 2023•24 min•Season 1Ep. 10
Six of the Most Common SEO Scams - Episode 09
Most SEO agencies and consultants are scammers. Here are six of the most common SEO scams, and how to identify them: 1) Actually doing nothing 2) Guaranteed results 3) Listing clients, and lying about who clients are 4) Fake case studies 5) Saying linkbuilding is worthless 6) Claiming to be Google certified in SEOThis is just the beginning of our discussion of SEO scams.
Jun 21, 2023•20 min•Season 1Ep. 9
Everything You Need to Know to Run a Successful Reputation Management Campaign - Episode 08
Are people saying bad stuff about you online? This episode explains how to make it so no one can find the bad stuff. We'll examine the common beliefs and then discuss how to actually do it.
Jun 14, 2023•18 min•Season 1Ep. 8
The 4 Most Annoying Things in the SEO Industry - Episode 07
Learn about the 4 things that annoy me the most about the SEO industry. Additionally, in this episode you will hear a reminder of why authority is the most important factor in ranking, a preview of the "SEO role Interview" episode, and you will learn how to tell if an agency or consultant is lying about who their clients are to try and impress you.
Jun 07, 2023•31 min•Season 1Ep. 7
The Best and Worst Clients I've Ever Had, and What I Learned From Them - Episode 06
Learn why some clients are awesome and some are horrible, and learn from my mistakes with the biggest client we've ever gotten! We will also talk a little bit about sales, and a bunch of other stuff, too, so get ready to learn.
May 31, 2023•1 hr 7 min•Season 1Ep. 6
How to Build Your Own Portfolio of Authoritative Websites to Rank Your Clients, Part 3: Website Management (How to Build a PBN the Correct Way) - Episode 05
In the last two episodes we talked about how to get authoritative domains and how to host them. In this episode we talk about everything you need to do to manage your blogs and how to handle different situations including what NOT to do, how to prepare your sites for use before you start using them to rank clients, how to create content, how to place links on your blogs, how rapidly to build links, etc. And what to do if you need to remove client links or if a client cancels.
May 24, 2023•56 min•Season 1Ep. 5
How to Build Your Own Portfolio of Authoritative Websites to Rank Your Clients, Part 2: Hosting (How to Build a PBN the Correct Way) - Episode 04
You just bought a bunch of authoritative domains and are ready to host them. Make sure you do it correctly or you will get deindexed. In this episode we discuss the best way to do it, why IP address is important, why you need to avoid things like "SEO hosting," and the best way to choose hosts that won't rip you off.
May 17, 2023•28 min•Season 1Ep. 4
How to Build Your Own Portfolio of Authoritative Websites to Rank Your Clients, Part 1: Domain Acquisition (How to Build a PBN the Correct Way) - Episode 03
If you want to rank your clients' websites, you need to build their authority. Literally 99% of people do this wrong. The only reliable way to build authority is by running your own portfolio of authoritative domains that you control. This is how my SEO agency has kept our clients at the top of page 1 for the last 10+ years. This is the reason other SEO agencies hire us to build backlinks for their clients. As we mentioned in episode 1, there are very few people in the world who actually do SEO....
May 10, 2023•51 min•Season 1Ep. 3
SEO Penalties: What They Are, How to Recover From Them, and How to Avoid Them - Episode 02
In this episode we look at 3 types of SEO penalties: keyword stuffing, overoptimization, and spammy backlinks. We talk about how to identify them, how to prevent them, and how to recover from them. We will also talk about negative SEO, and discuss a case study where it happened to one of my clients, and how we recovered from it.
May 10, 2023•28 min•Season 1Ep. 2
The Biggest Lie in the SEO Industry (it's Probably the Reason You're Not at the Top of Page 1) - Episode 01
The SEO industry is full of lies, and you have probably heard the biggest lie -- in fact, it might even be the reason you're not at the top of page 1. The biggest lie is this: "content is king." Learn why content is not king, what actually is king, and how you can leverage this to get your website to, and keep it at, the top of the search engines. Furthermore, you will start to learn how the SEO industry really works, and how and why very few people in the world actually do most of the "real" SE...
May 10, 2023•40 min•Season 1Ep. 1
Welcome to Grumpy SEO Guy - Episode 0
I'm sharing everything I've learned in over a decade of running a successful SEO agency. I am going to tell you exactly how to get a website to, and keep it at, the top of the search engines. There will be no secrets. We are going to talk about everything related to the SEO industry, including why there are so many liars, so much bad information, and why nearly everything you know about SEO is wrong.
May 10, 2023•1 min
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