Entrepreneurs get into business because of a skill and to solve problems. However, they rarely think of the mindset of being an entrepreneur. Your inner beliefs, values and possibility is all contained in your mindset. Michael Gerber, author of The E-Myth Revisited , shares his insights on being a successful entrepreneur. This episode dives deep into the thinking and the limitations we set for ourselves. Get the show notes for 088 Michael Gerber | Entrepreneur, Do You Know How Broken Your Mindse...
Oct 06, 2014•32 min•Ep. 88
Building a business is not easy because there are so many skills, talents and other factors that impact your success. There are challenges that impede you and most of them are not external factors. Dr. Carri Drzyzga shares how a “true” coach has changed her trajectory of her business. Discover why Dr. Carri got a coach and see what that can do for you. Join me in the interview on Leaders in the Trenches. Get the show notes for 087 Dr Carri Drzyzga | The True Value of a Business Coach Click to Tw...
Oct 02, 2014•23 min•Ep. 87
Do you know what keeps you from charging more for your services (and products)? In this episode, Joan Sotkin shares her discoveries that require your attention if you want to raise your pricing options. We talk about how emotions relate to money and even talk about the fear that it evokes. Join us for this episode, especially if you want to make more money. Get the show notes for 086 Joan Sotkin | What To Do To Charge More For Your Services Click to Tweet: Listening to an amazing episode on Lead...
Sep 29, 2014•23 min•Ep. 86
Many people use the terms branding and marketing interchangeably. There is a difference…a BIG difference actually. Re Perez with Branding for the People shares his view of branding. Get the show notes for 085 Re Perez | Branding is not Marketing Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @bftpagency #Branding #Marketing #Episode085 #Podcasts Give Leaders in the Trenches a review on iTunes!...
Sep 24, 2014•29 min•Ep. 85
Yes, I had to put the word SEX in the title. In fact, this is a first here at Leaders in the Trenches. Its the first time we have ever discussed sex and we talk about it throughout the whole episode. Don’t worry…it’s not just for shock value either…SEX is a big part of this episode. Get the show notes for 084 Tony and Alisa DiLorenzo | What does Sex have to do with Business? Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @alisadilorenzo #Branding #Ma...
Sep 24, 2014•34 min•Ep. 84
You can tell tons about people by the excuses they give you about their business and life. You can tell if they see the scarcity in everything or the abundance. Jason Hartman has reached a level of success that many business owners dream of. He has been able to create enough wealth in his life to start a foundation for deserving kids to give them “financial awareness” (a missing element in our schools today). Listen to this episode to hear Jason share his journey to success despite the challenge...
Sep 24, 2014•30 min•Ep. 83
Let me let you in on a secret. Are you ready? There is no “one thing” that will turn your business around. A business is a collection of systems, processes and of course, people. You can’t just fix one thing or buy one tool and it all turns around. Get the show notes for 082 Susan Baroncini-Moe | There Is No Silver Bullet in Business Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @suebmoe #Business #OneThing #Episode082 #Podcasts Give Leaders in the ...
Sep 22, 2014•24 min•Ep. 82
Who do you have in your life that helps you see another perspective? Who do you have that holds you accountable? Who do you have that shares wisdom and insights with you when you need it most? For sports fans out there…think about the role of the coach for every professional team in the world. Get the show notes for 080 Monique Caradine | Every Winner Has a Coach Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @MoniqueCaradine #Insights #Wisdom #Episo...
Sep 16, 2014•30 min•Ep. 80
Taking contract work to make ends meet…burning the midnight oil with freelance clients…balancing work and family…living with stress all the time. Does this story sound similar to yours? Get the show notes for 079 Jeremiah Claybrooks | The Story of Struggle to Success Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @JeremiahC23 #FreelanceClients #BalancingWorkandFamily #Episode080 #Podcasts Give Leaders in the Trenches a review on iTunes!...
Sep 14, 2014•33 min•Ep. 79
Every business owner struggles in the beginning to bring in revenue. They tend to lean on friends and their network. But as quickly as you can, you must find your sweet spot in business. This is exactly what Michael Stelzner did when he launched his digital agency to make it into a big success. We also discuss being ‘in the trenches” in his business now, Social Media Examiner. Michael opens up in this episode and shares his journey of blood, sweat, tears, failures, and fears. Get the show notes ...
Sep 12, 2014•29 min•Ep. 78
A motivational speaker, self-help author and success mentor. He has helped countless individuals and businesses reach their goals through a wide range of effective, life-changing strategies. He invests his work with an unwavering dedication to the success of his students in various facets of their lives and careers. Get the show notes for 077 Shannon Graham | Believe in Yourself – The Top Mindset Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Motiva...
Sep 09, 2014•25 min•Ep. 77
When you understand the value of an “audience” to your business your life will change. You won’t see just numbers and sales, you will see the people. You will see the problems they have and see the solutions they need. Get the show notes for 081 David Hooper | The Keys to Building Your Audience Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Audience #Values #Episode081 #Podcasts Give Leaders in the Trenches a review on iTunes!...
Sep 03, 2014•22 min•Ep. 81
You must, must, must know where you are going. The vision that you see is essential to achieving your goals. Billy Boughey started his business with a vision that pulled him through his goals. Billy wanted to create unique experiences in all the events he was involved with. Get the show notes for 072 Billy Boughey | Beginning With The End In Mind Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @billyboughey #AchievingyourGoal #Vission #Episode072 #Pod...
Aug 27, 2014•32 min•Ep. 72
Why do some businesses take off and others get stuck? This is a big question that really perplexes so many people. It really comes down to two parts. The first we discuss in this episode which are the fundamentals to business, specifically “who do your serve”. The second is speed of implementation. However, if you don’t have the these fundamentals in place…you will likely be chasing the wrong strategy. Listen in to discover what you can do to find out more about getting rich in the niche. This i...
Aug 24, 2014•29 min•Ep. 71
Good leaders know the value of good employees with a specific skill for the job. Great leaders know that you hire people and train for skills. Todd Nienkerk is the co-founder of Four Kitchens, a digital agency that exploded on the market. Todd shares the value of hiring people that can think through creative and innovative projects for their clients. They don’t just do websites…they create cutting edge, dynamic solutions for their clients. Get the show notes for 070 Todd Nienkerk | Hiring Right ...
Aug 21, 2014•29 min•Ep. 70
Stress and struggle seem to be part of the deal when running a business, especially when you believe you have to do it all yourself. Jason Long tells us about his life changing moment when his doctor told him that he was killing himself. Jason had to let go of “doing it all” so that he could rebound. Get the show notes for 076 Jason Long | Learning it the Hard Way with a Serial Entrepreneur Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #RunningABusi...
Aug 16, 2014•27 min•Ep. 76
Many people want to start off their businesses so that it reaches a broad segment of the market. They want to reach as many people as possible and they get stuck in that mindset. But oftentimes, that very mindset is what makes becoming a success so difficult, if not impossible. Get the show notes for 075 Ben Greenfield | 3 Levels Deep to Find Success Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @bengreenfield #Success #Mindset #Episode075 #Podcasts...
Aug 16, 2014•27 min•Ep. 75
Most people believe you have to have a business that attracts huge volumes of people, but in this new age of online business, you create a strong business in a narrow niche. Jeff Root began his insurance career the traditional way as defined by the thousands of people before him. Jeff knew there was a better way and even a way that allowed him location independence. Jeff figured out how to sell life insurance online and has created a podcast to share his strategies and tips. No matter what busin...
Aug 15, 2014•26 min•Ep. 73
Have you ever dreamed of creating a sideline income (just a bit of money on the side)? Well, Steve Chou thought about it and did it. He didn’t have tons of business experience and was willing to try new approaches. Steve’s e-commerce business began to take off as he prioritized every hour he spent on the business…then his wife quit her job. Get the show notes for 074 Steve Chou | Taking a Sideline Business to a Six Figure Income Click to Tweet: Listening to an amazing episode on Leaders in the T...
Aug 15, 2014•25 min•Ep. 74
Niching is the #1 way I know to set a solid foundation to establish your brand. It is all about positioning yourself as the authority and standing out from the crowd around you. Susan Friedmann, the author of “Riches in Niches”, an international best selling book shares amazing wisdom here in this episode. Susan talks about the fears that keep people from finding their profitable niche. Get the show notes for 069 Susan Friedmann | Riches in Niches-Don’t Let your Fears Stop You Click to Tweet: Li...
Aug 11, 2014•31 min•Ep. 69
Most conferences are usually structured the same. We walk way with tons of useful information, but rarely do we build lasting friends or more importantly, transform our businesses because of attending these events. Think back on the last conference you attended…what have you applied to your business? How about the stack of business cards you collected there that just sits on your desk? Get the show notes for 065 Gene Hammett with Jared Easley and Kimanzi Constable | Work Hard Play Hard Summit in...
Aug 10, 2014•37 min•Ep. 65
Failure is part of business. Failure is something that all of us have faced. Even the millionaires and billionaires of our society have encountered failure.Today, we talk with Nick Unsworth who shared how he overcame eleven failures before he found success. Think about that for a second. Eleven times Nick had to face not being right and losing tons of money. But the key here is how he kept going. In short, it was his inner belief that he could do it. Nick talks about mindset and the amazing ment...
Aug 08, 2014•29 min•Ep. 67
When you publish content on the web, it is searchable by everyone (fact). When you publish valuable content, it positions you as an authority (fact). When you publish crap…well, you get the point. David Meerman Scott, author of many books on Sales and Marketing like “The New Rules of Marketing & PR”, talks about how content creation is changing. He shares specific insights that you can use to attract new clients. Listen in hear for tremendous value and take action on it today. Get the show n...
Aug 08, 2014•29 min•Ep. 68
Every business owner I know understands that leadership is a key aspect of growth. Leadership is not the “command and control” type of approach to delegating. Real leadership is so much more. Our guest today is Janice Marturano, and she shares the four areas of leadership excellence in this interview. Plus, we talk about the two competencies of excellence in leadership. Janice spent more than 30 years being a leader and now her mission is to help others become the leaders they want to be. Get th...
Aug 08, 2014•27 min•Ep. 66
Laser-like focus on your ideal client is essential to your business and your success. You must take the time to understand the inner workings of your audience so that you can serve them and add value to their lives. Most people believe they know their target market, but with exploration they see that they don’t have the depth required to book yourself solid. Get the show notes for 064 Michael Port | There is Nothing MORE Valuable Than Understanding Your Target Market Click to Tweet: Listening to...
Aug 07, 2014•33 min•Ep. 64
Getting RESULTS is not about luck. It is about your strategy and execution. To create the right strategy and execute it with effectiveness, you also have to have the right mindset. This title says it all, because mindset is what shapes the strategies you believe are possible and the actions you take. Donna Cravotta is the CEO of Social Sage PR. Donna shares her journey to success and specifics for your own PR. The journey “out of the trenches” is not easy sometimes, but it is so worth it. Get th...
Aug 06, 2014•30 min•Ep. 63
Some people dream of having a big audience or a huge tribe. While others know that journey starts with impacting a few. David Saltzman shares with you about his success of creating a podcast for a small audience (less than 6,000 downloads per month) after only 3 months. He got sponsorship on day 1 and continues to have sponsors that are extremely pleased with their support of the podcast and David. Discover what this can means for your business. Get the show notes for 062 David Saltzman | Buildi...
Aug 04, 2014•27 min•Ep. 62
This episode is not for business owners that want to be average or mediocre. It is for those special leaders that want to be different and separate themselves from the pack. It is all about “standing out” in your business so that you can attract better customers, get higher fees (profits), and make a greater impact. This episode gives the 7 strategies you need to be specific about if you want to STAND OUT. Get the show notes for 059 Gene Hammett | How to Stand Out in Business Click to Tweet: Lis...
Jul 27, 2014•34 min•Ep. 59
So many businesses tend to believe that they can serve anyone and everyone. However, if you listen to many episodes here at Leaders in the Trenches, you know that is a huge mistake. John Cote knew he wanted to focus his services and become a market leader in building websites, creating powerful marketing campaigns and getting amazing results for one target market. This journey has taken John to a place where he is no longer only trading time for money. Get the show notes for 061 John Cote | How ...
Jul 20, 2014•29 min•Ep. 61
Too many business owners look to their peers to see what they are doing and how they run their businesses. This thinking creates a whole lot of bland business that struggle, because they look exactly the same to buyers. Nicole K. Lundy is our guest today and she talks about the truth and lies of personal branding. Nicole escaped the corporate financial world to become and entrepreneur because working in the corporate world stifled who she really was . Nicole truly understands the thinking of tho...
Jul 20, 2014•27 min•Ep. 60
