You probably have heard the words in this title before and maybe you have even said the words before “I know what to do, but I am just NOT doing it”. Don’t take my word for it, my guest today is Ben Krueger and I’m going to let him tell you why this is happening. Get the show notes for 058 Ben Krueger | How To Become An Authority In Any Industry Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @BenWKrueger #Business #Entrepreneur #Episode058 #Podcasts ...
Jul 19, 2014•31 min•Ep. 58
Time is our most valuable resource. You can make more money, but you can’t make more time. Discover the enemies to being productive and why “I D.I.D. I.T” is so important to getting more done. This episode is full of facts and insights plus some helpful tools and a practical exercise. Get the show notes for 055 Gene Hammett | Get More Done In Less Time Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Productivity #PracticalExercise #Episode055 #Podcas...
Jul 18, 2014•27 min•Ep. 55
How are you using Linkedin? Today we talk about ways that you can increase your effectiveness with this social platform to get more quality leads for your business (and some mistakes to avoid too). Josh Turner started a company called LinkedSelling to help business owners harness the power of Linkedin. Josh shares tons of practical and actionable today, but we also talk about how he saw this opportunity and got started creating a business around Linkedin. Join us for this conversation so that yo...
Jul 10, 2014•27 min•Ep. 56
Everybody who has ever started a business has struggled with THIS one thing. Even today’s guest, Sharon Lechter who has started multiple businesses as well as authored over 20 books ranging from children’s books to financial literacy (including being one of the co-authors of “Rich Dad, Poor Dad”, with Robert Kiyosaki), struggles with this one thing. Get the show notes for 057 Sharon Lechter | Every Business Owner Goes Through This Struggle Click to Tweet: Listening to an amazing episode on Leade...
Jul 05, 2014•23 min•Ep. 57
Tons of business owners get it all wrong. They search for ideas about businesses and analyze business models. At the end of all this research, they usually get what they are looking for…but end up regretting it in the long run. Ryan Daniel Moran discovered it is best to think of the lifestyle that you want and search for opportunities that “fit” that lifestyle. Ryan discusses how he approaches lifestyle design and how to avoid the trap that so many entrepreneurs fall into without even thinking a...
Jul 05, 2014•32 min•Ep. 51
Have you ever thought of taking the stage to share your insights and wisdom? Have you ever thought, “I want to talk to a group of people that can use what I know?” Have you stopped yourself because you don’t know how to take the next steps? Get the show notes for 054 Joleene Moody| Finding Speaking Gigs, It is That Easy Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @JoleeneMoody #Wisdom #Insights #Episode054 #Podcasts Give Leaders in the Trenches a ...
Jun 30, 2014•28 min•Ep. 54
So many of the episodes on this show talk about the power of the niche. You might resist it now, but listen in to Matthew May share his journey of specializing his CPA powers on clients in the field of technology and let me know why it does not work for you. Matthew’s path took a few years, but he knew getting that one anchor client in technology would lead to more value in his work as well as higher profits. Listen for the opportunities that Matthew has now because of his niche. Get the show no...
Jun 30, 2014•23 min•Ep. 53
So many of the episodes on this show talk about the power of the niche. You might resist it now, but listen in to Matthew May share his journey of specializing his CPA powers on clients in the field of technology and let me know why it does not work for you. Get the show notes for 052 Matthew May | Niche, Niche, Niche – the Journey of The Tech CPA Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Technology #CPApowers #Episode052 #Podcasts Give Leaders...
Jun 30, 2014•31 min•Ep. 52
Every business aims to get more customers (which is VERY important to keep the lights on) and most businesses seek to create raving fans. However, marketing in this new economy is actually about creating a “community” for ideal clients. This episode is about community and we talk with Katie Krimitsos about her journey to create communities around her business. Katie has been working for over seven years on her community for entrepreneurs and now is doing it again with her podcast. Get the show n...
Jun 30, 2014•26 min•Ep. 50
Content Marketing is all the rage in marketing today. It’s the strategy of creating valuable content that positions you as the authority in your market. Phil McGrath has built a business based on his passion for the idea of writing valuable content for people that crave it. Phil has been passionate about this topic for years and decided to fill a gap in the market to create valuable content for his audience. This journey started with a simple document and a passion for English premier league foo...
Jun 30, 2014•34 min•Ep. 49
No more clones. No more being just like everyone in your industry. In episode 48, Kristen Brown shares how you can stand apart from everyone else by properly using a few simple aspects of branding. Kristen would know; after 15 years, she left corporate America to strike out on her own. Since creating and branding her own company, she has been featured on top radio and TV shows like “Live! With Kelly and Michael” . This episode is all about standing out and what is possible when you do. Join us i...
Jun 30, 2014•25 min•Ep. 48
Every entrepreneur knows the value of sales to their business. However, most misunderstand what sales is really. Today we talk with Jill Konrath the author of three books on sales. Jill talks about the mindset of successful sellers and specifically we talk about how to connect with people that are crazy busy. Sales is essential to business growth so this episode is a powerful lesson for you to master the sales conversation. Get the show notes for 047 Jill Konrath | Mindset of the Masterful Selle...
Jun 27, 2014•29 min•Ep. 47
We talk about mindset quite a bit here on Leaders in the Trenches…the reason is because it is so important. Mindset is the basis from which we make decisions, take action and lead our companies. Scott Duffy completely understands this, which is how he has been successful enough to take an idea to the point of selling it to Richard Branson. However, Scott had many failures along the way to success. Discover insights about “launching” your business directly from Scott Duffy. Get the show notes for...
Jun 23, 2014•34 min•Ep. 46
Everyone’s journey to being an entrepreneur is a little bit different. However, I love the stories of finding a passion and making it your business. Adam Karwoski is one of those stories that follows a path to his own business. Adam develops social business strategies for corporate executives in the B2B space and he shares some great ways to listen in to your ideal prospects using social media. We even discuss a critical element to success in embracing social media: “What is your capacity for ch...
Jun 23, 2014•34 min•Ep. 45
Every entrepreneur I know wants to make a difference in the world yet they also want to build a life of freedom along the way. Laura Roeder did just that! After college, her career started in web design, but in 2008, the social media craze pulled her in a new direction. We talk about mindset issues and even the fears Laura faced on her journey to a business centered around “freedom”. Learn from Laura’s ups and downs in this episode. Get the show notes for 044 Laura Roeder | From Web Designer to ...
Jun 20, 2014•33 min•Ep. 44
Every expert can give you their “opinion” of the critical elements of business success. The truth is there are many critical elements that every business owner must master to grow and stabilize their business. Today, we dive into “follow up” with Patty Farmer who has a defined process for re-connecting with people to build a strong network of relationships. Patty is a master at building deep relationships that eventually pay off. I just love the part about asking better questions…listen in when ...
Jun 18, 2014•33 min•Ep. 43
The success of your business comes down to the number of quality conversations you are having. In my 20+ years experience in sales and growing my own companies, all the key elements came down to how good are you at conversations. Today we talk about what you are REALLY selling…it is NOT your services, programs, and packages. Listen in to find out what it is and get the 4 parts to to help you with your enrollment conversations. Get the show notes for 042 Gene Hammett | Enrollment Conversations th...
Jun 16, 2014•33 min•Ep. 42
If you do not have the business you want or dream of…this interview is for you. Kim Walsh-Phillips shares her journey from crying in your car after working 10 years to build her business to doing over a million in revenue. Kim’s story really touched a nerve with me as she talks about the difficulties she has chasing prospects and not having a clear ROI for the work she did do. We dive into the specifics of how Kim changed her mindset first…then how she took practical steps to take her business t...
Jun 12, 2014•33 min•Ep. 41
Marketing is a critical component to business success. In it’s simplest terms, marketing is all about awareness and attention. Well, Tad Hargrave totally gets it and today we dive DEEP into niching. I am on a mission to interview everyone that has a book on “niching” and that includes the pending publishing of Tad’s new book “The Niching Spiral”. We go back to the time before Tad had his niche and the struggles he had. We look at how Tad discovered that he is a hippie that does marketing for hip...
Jun 11, 2014•35 min•Ep. 40
You will be able to relate Matt’s journey if you have ever had hard times. I know I have. Matt lost it all many years ago by not seeing the SHIFT in the music business. Even though he tells the story of bagging groceries for a friend…he did not let that keep him down. Matt leaped into real estate and through a few pivots there, he has built a strong business with multiple streams of income. You are not define by what happens to you, but by what you do in response to life’s tough times. Get the s...
Jun 08, 2014•33 min•Ep. 39
Success in business does not require a website or a big marketing budget. In today’s episode, I am talking with Luke Charlton who coaches other coaches on how to focus on relationships. Specifically we talk about strategic relationships that can fuel your business to a new level. Luke shares with you tips about small, intimate events that can put you in a room full of the right people for your business. Even if you are not a coach, you can learn how to fill the room and details on how to make th...
Jun 05, 2014•33 min•Ep. 38
Many digital agency owners attempt (in the very beginning…or longer) to take any client that has money. They want the experience and they want to get a portfolio. But commonly this leads to a path down the wrong road. Even if you are not a digital agency, you can benefit from today’s interview. Gary George started his agency in 1998 and began to focus on his network in the music business. Discover what Gary did from there to “landing the big names” and how he pulled himself out of the trenches. ...
Jun 03, 2014•33 min•Ep. 37
Becoming known in today’s marketplace requires you to be crystal clear on who you are and who you serve. This is all about creating a personal brand. When you think of virtual assistants, you likely think of today’s guest, Chris Ducker. Chris has positioned himself as an authority in the area of outsourcing (which includes virtual assistants) and that has led him “out of the trenches”. Chris has gone through burnouts where he hit the wall within his business which was when he decided to make a m...
Jun 01, 2014•35 min•Ep. 36
This one will blow you away on how important it is to be clear about your business direction. We kick off with the importance of WHY you do what you do…WHY you serve the people you serve. Matthew Goldfarb is a master at messaging and he shares with you his insights to create a clear and compelling message in all you do. The statement “the money is in the clarity” really is all parts of your business so listen in to this episode to see how that applies to your business. Get the show notes for 035...
May 30, 2014•38 min•Ep. 35
In more than 30 episodes at Leaders in the Trenches, we have talked about “target market” and the value that it offers the companies that really understand the audience they serve. We have talked to coaches, consultants, designers, marketers, authors, speakers and more to hear of their struggles before knowing their target market and the successes after the WORK to discover their own target markets. There are 3 stages that you must move through to realize the benefits we talk about here. Get the...
May 27, 2014•27 min•Ep. 34
