In this episode we get into the weeds about why and how to use conversational marketing and chatbots to drive business growth. So, let’s get into it. You’re listening to The Growth Manifesto Podcast, a Zoom video series focussing on what it takes to drive growth in today's competitive business environment, brought to you by Webprofits - a digital growth consultancy that helps global and national businesses attract, acquire, and retain customers through digital marketing.
Feb 17, 2021•1 hr 7 min
This episode is a discussion with Maggie Zhou - Managing Director at Alibaba Australian & New Zealand. We talk about how Alibaba went from a small business in Jack Ma’s apartment in Hangzhou to the $800 billion conglomerate it is today, plus we talk about how Australian and New Zealand businesses can expand into China using Alibaba’s tmall global service (which I highly recommend you check out).
Jan 21, 2021•1 hr 14 min
This episode is a discussion about how to use account-based marketing to drive enterprise sales. So if you’re looking to increase the size of your B2B deals, then you’ll really like this episode. You’re listening to The Growth Manifesto Podcast, a Zoom video series brought to you by Webprofits - a digital growth consultancy that helps global and national businesses attract, acquire, and retain customers through digital marketing.
Jan 21, 2021•1 hr 11 min
This episode is a discussion with Tyler Winklevoss - Co-Founder and CEO at Gemini, Principal and investor at Winklevoss Capital, Olympic rower, and one of the early investors in Bitcoin. We talk about why Bitcoin is having such a good run right now, where it’s going in the future, how they launched and grew their cryptocurrency exchange, and their investment philosophy at Winklevoss capital.
Jan 07, 2021•1 hr 20 min
This episode is a discussion with Kerwin Rae - business strategist, high performance specialist, entrepreneur, and international speaker. We talk about how to drive business growth through social media from somebody that has built a following of more than 1.3 million people on Facebook, plus we touch on entrepreneurship, leadership, professional development and everything in between. This is a fast-paced, high impact episode that I’m sure you’ll enjoy.
Dec 10, 2020•57 min
This episode is a discussion with Stephen Gates - Head Design Evangelist at Invision, Host of The Crazy One podcast, international keynote speaker and a leading authority in Human Centred Design, where we talk about how design thinking can drive business growth. You’re listening to The Growth Manifesto Podcast, a Zoom video series brought to you by Webprofits - a digital growth consultancy that helps global and national businesses attract, acquire, and retain customers through digital marketing....
Dec 03, 2020•58 min
This episode is a discussion with David Smooke - Founder and CEO of Hacker Noon. We talk about how Hacker Noon was able to become an industry leading publication (with more traffic that Forbes) in just 4 years, how they used contributors and SEO to drive that growth, how they used equity crowdfunding to support their future growth plans, plus we touch on blockchain, A.I. and the state of the news industry in today’s world. We go on a few tangents in this episode but I’m sure you’ll like it.
Nov 26, 2020•1 hr 11 min
This episode is a discussion with Kate Toon - copywriter, speaker, podcaster, author and SEO expert. We talk about copywriting, building a personal brand, and what it means to be a ‘misfit entrepreneur’. You’re listening to The Growth Manifesto Podcast, a Zoom video series brought to you by Webprofits - a digital growth consultancy that helps global and national businesses attract, acquire, and retain customers through digital marketing.
Nov 19, 2020•1 hr
This episode is a discussion with Nick Lembo - who headed up growth for Transferwise across APAC, and now heads up growth for Transferwise in the Americas. We talk about how Transferwise drives growth across different regions, how its mission drives everything they do, how they use data to drive decisions, and everything in between. You’re listening to The Growth Manifesto Podcast, a Zoom video series brought to you by Webprofits
Nov 11, 2020•1 hr 18 min
This is a discussion with Seth Godin, where we talk about his new book - The Practice: Shipping Creative Work, that talks about how anyone can find their voice and put forward their best work. Seth Godin is the author of 19 books that have been bestsellers around the world and have been translated into more than 35 languages. The founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people and he was inducted into the Marketing Hall of Fam...
Nov 04, 2020•43 min
This episode is a discussion with Gus Quiroga - Head of Cognitive Applications at IBM and one of the best sales professionals I know. We talk about sales strategy, leading sales teams, selling into enterprise and everything in between. You’re listening to The Growth Manifesto Podcast, a Zoom video series brought to you by Webprofits - a digital growth consultancy that helps global and national businesses attract, acquire, and retain customers through digital marketing.
Oct 28, 2020•1 hr 22 min
This episode is a discussion with Dave Burson - Head of Product, Growth & Monetisation at Canva - where we get into the weeds on how Canva drives growth for their paid subscription product - Canva Pro. The Growth Manifesto Podcast, a Zoom video series brought to you by Webprofits - a digital growth consultancy that helps global and national businesses attract, acquire, and retain customers through digital marketing.
Oct 15, 2020•1 hr 17 min
This episode is a discussion with Peep Laja - conversion expert, entrepreneur, founder and marketer. We talk about CRO, strategy, and differentiating yourself in a sea of sameness. The Growth Manifesto Podcast, a Zoom video series brought to you by Webprofits where we talk about how to drive business and marketing success.
Oct 08, 2020•1 hr 29 min
You’re listening to The Growth Manifesto Podcast, a Zoom video series brought to you by Webprofits where we talk about how to drive business and marketing success. This episode is a discussion with Mariano Favia - Head of Marketing at Vinomofo. We talk about how to use data personalisation and customer experience to drive extraordinary growth.
Sep 29, 2020•1 hr 4 min
This episode is a discussion with Justin Rondeau - Marketer, conversion expert, speaker, and Head of Technology & Operations at DigitalMarketer. We talk about conversion optimization, attribution, the latest digital growth strategies and everything in between. You’re listening to The Growth Manifesto Podcast, a Zoom video series brought to you by Webprofits where we talk about how to drive business and marketing success.
Sep 10, 2020•1 hr 33 min
This episode is a discussion with Brian Dean - Founder of Backlinko (one of the leading SEO blogs on the planet) and Co-founder of Exploding Topics. We talk about what’s working today, how to rank a website from scratch, how big brands can leverage SEO, and where it’s going in the future (plus a lot more).
Sep 02, 2020•1 hr 8 min
This episode is a discussion with Linda Simonsen - CEO and Founder of Kleu - a digital tool which develops the emotional fitness of employees to improve well-being, workplace culture and performance. We talk about emotional intelligence (aka emotional fitness) and how you can leverage it to build a world-class organisation.
Aug 26, 2020•1 hr
This episode is a discussion with Max Doyle, founder and Managing Director of Hello Social (a social media agency, and technically a competitor of ours). We go head-to-head and discuss the agency landscape, the different ways to run a social media strategy, and how to differentiate yourself from the market. You’re listening to The Growth Manifesto Podcast, brought to you by Web Profits, where we share inspiring stories of real people who've succeeded in the marketing and business world.
Aug 05, 2020•1 hr 16 min
This episode is a discussion with James Bartle of Outland Denim - a social impact brand looking to change the fashion industry through ethical and sustainable standards (made famous with the jeans worn by Megan Markle). We talk about social impact, being an ethical and sustainable business, and the impact you can have on the world if you can make it happen.
Jul 30, 2020•1 hr 3 min
This episode is a discussion with Russ Perry, CEO and founder of Design Pickle - the world's #1 unlimited graphic design service. We talk about growth, marketing, branding and recruitment (and everything in between). You’re listening to The Growth Manifesto Podcast, a Zoom video series brought to you by Web Profits where we talk about how to drive business and marketing success.
Jul 22, 2020•54 min
This episode is a discussion with Matthew Kusi-Appauh - General Manager Marketing & Corporate Strategy at Aussie Broadband. We talk about how they grew from $25m to $190m in annual revenue in 4 years, and lessons along the way. So, let’s get into it. You’re listening to the 2020 Marketing Series on The Growth Manifesto Podcast, a Zoom video series brought to you by Web Profits where we talk about how to drive business and marketing success through the rest of 2020.
Jul 07, 2020•52 min
This episode is a discussion with Lex Dwyer - a business strategist with more than 38 years experience helping companies drive improved performance. We talk about how companies can leverage collaboration between teams, divisions or departments to drive growth at the company level. You’re listening to the 2020 Marketing Series on The Growth Manifesto Podcast, a Zoom video series brought to you by Web Profits where we talk about how to drive business and marketing success through the rest of 2020....
Jul 01, 2020•1 hr 1 min
This episode is a discussion with David Laris - managing director of Acorn Digital - a social commerce agency based our of Shanghai, China. We talk about everything to do with launching a brand in china, from the budget you need to put aside, to how to get product into china, and what a marketing campaign looks like (which is deep). If you’re interested in launching a brand in China, this episode is a must.
Jun 18, 2020•1 hr 2 min
This episode is a discussion with Brett Kelly - founder and CEO of Kelly Partners, speaker, and author of 4 best-selling books. We talk about what it takes to succeed in business from somebody that has taken a company from startup to being listed on the stock market, and the lessons along the way. A Zoom video series brought to you by Web Profits where we talk about how to drive business and marketing success through the rest of 2020.
Jun 09, 2020•1 hr 4 min
In this episode we speak with our Head of Strategy, Ben Fitzpatrick, on how to develop an effective strategy to drive growth through an economic contraction. You’re listening to the 2020 Marketing Series on The Growth Manifesto Podcast, a Zoom video series brought to you by Web Profits where we talk about how to drive business and marketing success through the rest of 2020.
May 22, 2020•1 hr 6 min
In this episode we speak with Melinda Muth. Managing Director of Streamwise Learning, Facilitator, Board Advisor and Fellow of the Australian Institute of Company Directors, Director of the Harvard Club Australia and author of the book “Setting the Tone from the Top: How director conversations shape culture”. A Zoom video series brought to you by Web Profits where we talk about how to drive business and marketing success through the rest of 2020.
May 18, 2020•1 hr 3 min
In this episode we speak with Quentin Long, co-founder and managing director at Australian Traveller Media and one of the foremost travel experts in Australia. With the world upside down right now, we've decided to adapt the podcast and create a Zoom video series around marketing through COVID-19. The aim is to interview business leaders and marketing experts to get their insights on the current situation and how they're approaching business and marketing through this global pandemic.
May 12, 2020•56 min
In this episode we speak with Sujan Patel - co-founder of the US arm of Web Profits, and founder of SaaS companies like Mailshake, Voila Norbert, Right Inbox, Narrow, Link Texting, Pick and Quuu. The Growth Manifesto Podcast is brought to you by Web Profits. The aim is to interview business leaders and marketing experts to get their insights on the current situation and how they're approaching business and marketing through this global pandemic.
May 07, 2020•1 hr 2 min
In this episode we speak with Jethro Marks, Co-founder and Director at The Nile, one of Australia’s largest ecommerce stores. The Growth Manifesto Podcast is brought to you by Web Profits. The aim is to interview business leaders and marketing experts to get their insights on the current situation and how they're approaching business and marketing through this global pandemic.
May 06, 2020•57 min
In this episode we interview Craig Davis, Co-Founder at Sendle, Advisor at KPMG High Growth Ventures and Adjunct Professor at UTS Business School. You’re listening to the Coronavirus Marketing Series on The Growth Manifesto Podcast, a Zoom video series brought to you by Web Profits where we talk about how to drive business and marketing success through the covid-19 pandemic.
May 04, 2020•56 min
