Growing Ecommerce – The Retail Growth Podcast - podcast cover

Growing Ecommerce – The Retail Growth Podcast

Smarter Ecommercewww.buzzsprout.com

Feed your growth mindset. Ecommerce is growing, and so are the challenges and opportunities for online retailers. In the Growing Ecommerce podcast, Mike Ryan and other smec experts are joined by industry leaders in ecommerce, digital marketing, and data science. By sharing business trends, practical solutions, and best practices, this podcast helps online retailers solve the challenges of tomorrow.

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Episodes

A masterclass in DTC ecommerce with the Miami HEAT

Matthew Strelitz, Director of Performance Marketing at the Miami HEAT, explains how the HEAT’S ecommerce model differs from other sports franchises. Their DTC approach has scored big in terms of securing a robust revenue stream in the face of a pandemic-induced sales slump, as well as rewarding internal innovation, enabling agile product launches to capture the latest on-court heroics, strengthening a commitment to inclusivity, and allowing a lifestyle brand expansion.

Sep 15, 20211 hr 6 minSeason 1Ep. 9

Building teams and driving growth in different business contexts

Mihai Popescu, Head of Digital Marketing at Esprit, shares lessons learned from building teams and driving growth in four fascinating business models: hotel comparison, product comparison, a B2B marketplace, and an iconic apparel brand. Along the way, he offers advice on hiring and OKRs, in-housing and partnerships, and marketing measurement.

Aug 30, 20211 hr 6 minSeason 1Ep. 8

A CMO’s guide to grabbing market share in a highly competitive vertical

Marika Baltscheffsky is CMO at MEDS, an ambitious online shop that is disrupting Sweden’s highly-concentrated pharmacy retail vertical with differentiated branding and strong value propositions. Marika combines her background in psychology with experience both at agencies and platform-side at Google and YouTube. Learn how she leverages a small team to get big attention for MEDS.

Aug 16, 202153 minSeason 1Ep. 7

How to succeed in modern digital advertising: Unlock growth potential by fully embracing automation

Patrick Gilbert, Chief Operating Officer at AdVenture Media and author of the book "Join or Die: Digital Advertising in the Age of Automation", explains how you can harness the power of machine learning and automation to drive healthy growth. With a background in retail, the digital marketing and data science, Patrick gained invaluable insights into the evolution of ecommerce and is now a renowned thought leader, keynote speaker at Google Partner events and listed among the “Top 50 Most Influent...

Aug 03, 20211 hr 25 minSeason 1Ep. 6

A serial startup CMO’s guide to channel mix, scale, and audience

Larissa Walker brings a fascinating academic background and years of practical experience scaling startups to her current role as Commercial Optimisation Program Leader at RS Components, a FTSE250 business. Startups that Larissa has helped to grow have flourished, including 1 IPO and 3 acquisitions. Learn about everything from how to launch new products to how to lead digital turnarounds with Larissa.

Jul 20, 20211 hr 2 minSeason 1Ep. 5

Trailblazing new paths in paid search automation

Polle van Elsacker, independent Marketing Tech Consultant with 11+ years of PPC experience shares his view on current industry developments. Additionally, he sheds light on how to transform businesses in a fast-paced environment into leaders by unlocking unused potential which allows for healthy growth.

Jul 06, 20211 hr 3 minSeason 1Ep. 4

Digital Marketing through the lense of a technical marketer

Christopher Gutknecht, Lead Acquisition & Optimization at Bergzeit, is an expert practitioner and leader in digital maturity including topics like profit based campaigns, attribution modelling and marketing data warehousing.

Jun 22, 202153 minSeason 1Ep. 3

Connecting the dots from online to offline

Steve Sheinkopf, CEO at Yale Appliance since 1986, on the advantages of a strong online presence as offline retailer, digital marketing processes, growth and a whole lot more.

May 11, 202153 minSeason 1Ep. 1
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