In this insightful episode, Joran engages with Gilles Bertaux on the Grow Your B2B SaaS Podcast , the co-founder of Livestorm , a platform designed for organizing and hosting engaging webinars. Founded in 2016, Livestorm has successfully gone global, boasting over 5,000 clients worldwide. Gilles shares valuable lessons from Livestorm’s journey, offering a wealth of knowledge for startups looking to expand internationally. The conversation covers essential strategies and insights for businesses c...
Dec 03, 2024•39 min•Season 5Ep. 11
In today’s episode of the Grow Your B2B SaaS podcast , host Joran hofman dives into the world of B2B podcasting with Tom Hunt , an entrepreneur who has seen the highs and lows of building businesses. With 17 business attempts and 11 investments, Tom found success with Fame , a company dedicated to launching and growing podcasts for B2B businesses. Today, Tom shares his extensive experience in creating successful B2B podcasts, generating valuable content, and using podcasts as powerful marketing ...
Nov 26, 2024•37 min•Season 5Ep. 10
Many agency owners dream of transitioning from service-based businesses to creating their own Software as a Service (SaaS) products. The appeal is undeniable: a scalable business model that generates recurring revenue and offers greater autonomy. However, making the shift from running an agency to building a SaaS isn’t a walk in the park. It demands careful strategy, meticulous planning, and a clear understanding of both the challenges and opportunities ahead. In a recent episode of the Grow You...
Nov 19, 2024•37 min•Season 5Ep. 9
What is message-market fit, and what are the essential strategies for B2B SaaS success ? In this episode of the Grow Your B2B SaaS Podcast , host Joran Hofman sits down with Diane Wiredu , a messaging expert and founder @ Lion Words , to dive into the concept of message-market fit. She emphasizes the importance of crafting messages that resonate with prospects and succinctly articulate the value and uniqueness of a product. Diane argues that achieving message-market fit is crucial for B2B SaaS c...
Nov 12, 2024•40 min•Season 5Ep. 8
In today’s fast-paced digital world, micro SaaS platforms are making waves and for good reason. As our guest describes it, micro SaaS is a streamlined version of Software as a Service that addresses specific problems with targeted solutions. Unlike traditional SaaS, which aims to cover a broad range of needs, micro SaaS focuses on niche markets, often created by solo entrepreneurs or small teams. This trend signals a shift toward more specialized, affordable, and user-friendly software that trul...
Nov 05, 2024•44 min•Season 5Ep. 7
When it comes to Software as a Service (SaaS) business, customer success plays a crucial role in keeping a business healthy and thriving. It’s not just about acquiring new customers; it’s equally important to ensure that existing customers are satisfied and see the value in your product. Customer success focuses on enhancing customer experiences and encouraging effective product usage, while customer support addresses immediate issues as they arise. Together, these components work harmoniously t...
Oct 29, 2024•43 min•Season 5Ep. 6
Scaling revenue operations effectively is essential to long-term success for any B2B SaaS company. Jacco van der Kooij , the founder of Winning by Design and author of Revenue Architecture , offers invaluable wisdom on creating a sales framework that adapts to the modern business environment. His insights are especially crucial for SaaS companies seeking to grow strategically, streamline their go-to-market strategies , and drive sustainable revenue. Let’s dive into some of the key takeaways from...
Oct 22, 2024•50 min•Season 5Ep. 5
Affiliate marketing is an invaluable strategy for B2B SaaS companies that want to expand their reach and increase sales. In this special episode, the host of this show Grow Your B2B SaaS Podcast , Joran Hofman , founder of Reditus , hosts himself to dissect the crucial topic of affiliate marketing. By leveraging third-party affiliates—such as influencers, bloggers, and consultants—companies can promote their products or services and pay affiliates a commission for driving conversions. This indir...
Oct 15, 2024•25 min•Season 5Ep. 4
In today's world of technology, many entrepreneurs are interested in Software as a Service (SaaS) businesses. But running a successful SaaS company is not always easy. In this episode on the Grow Your B2B SaaS host Joran Hofman sits down with Tim Schumacher , co-founder of SaaS Group , who has built a proven playbook for growing 20+ B2B SaaS companies. His playbook gives useful advice on how to overcome challenges and build strong SaaS businesses . SaaS Group has acquired over 20 B2B SaaS compan...
Oct 08, 2024•34 min•Season 5Ep. 3
In the B2B SaaS world, achieving sustainable growth is no small feat. It involves more than just capturing quick wins; it requires a well-thought-out strategy that ensures long-term success. In this episode of the Grow Your B2B SaaS Podcast , host Joran Hofman sat down live with Ferdinand Goetzen , a founding partner at the Growth Syndicate , at the B2B Rocks SaaS event in Paris, where Ferdinand shared his key tips for building a strong SaaS business and offered valuable insights into this compl...
Oct 01, 2024•37 min•Season 5Ep. 2
In the early days of a startup, founder-led sales are crucial . Founders know their product and market well, often leading customer conversations . But as the company grows, this approach can hold back progress. To succeed long-term, it’s essential to shift to a scalable sales model. In this first episode of Season 5 of the Grow Your B2B SaaS podcast , host Joran sits down with Gavin Tye , the founder of Sales Market Fit , as they take a look at a simple plan to help make this transition and all...
Sep 24, 2024•45 min•Season 5Ep. 1
Are you wondering how to grow your B2B SaaS towards 10M ARR? In Season 4 of the Grow Your B2B SaaS podcast, we asked all our guests a crucial question: “What advice would you give to a B2B SaaS founder aiming to reach $10,000,000 in Annual Recurring Revenue (ARR)?” We’ve compiled their answers into one special episode, which you can listen to in under 30 minutes. If you’re looking to grow your SaaS business and need help surpassing the $10,000,000 ARR mark, this episode is a must-listen. It’s pa...
Sep 19, 2024•28 min•Season 4Ep. 22
In Season 4 of the Grow Your B2B SaaS podcast, we asked all our guests a crucial question: “What advice would you give to a B2B SaaS founder aiming to reach $10,000 in Monthly Recurring Revenue (MRR)?” We’ve compiled their answers into one special episode, which you can listen to in under 30 minutes. If you’re looking to grow your SaaS business and need help surpassing the $10,000 MRR mark, this episode is a must-listen. It’s packed with practical advice from industry experts who share their str...
Sep 17, 2024•30 min•Season 4Ep. 21
Starting a SaaS company can be a fun and challenging adventure. In this exciting episode of the Grow Your B2B SaaS Podcast , host Joran sits down with the proud founder of SwipeGuide , Daan Assen . SwipeGuide helps big companies like Heineken and Coca-Cola manage their workers better. In this episode, we’ll explore Daan’s story, the smart choices he made, and what he learned along the way. Key Timecodes (0:00) - Show introduction (1:00) - Founding SwipeGuide (2:25) - SwipeGuide's Business Model ...
Sep 10, 2024•39 min•Season 4Ep. 20
In this episode of the Grow Your B2B SaaS podcast , Host Joran sits down with Rory Sadler , the co-founder and CEO of Trumpet , a dynamic SaaS platform designed to streamline the buying process for customers. Since its launch in December 2021, Trumpet has rapidly grown, attracting hundreds of customers and thousands of companies on its free plan. In this episode, Rory shares the origins of Trumpet, detailing how he and his co-founders identified a crucial gap in B2B SaaS sales and built a soluti...
Sep 03, 2024•40 min•Season 4Ep. 19
In entrepreneurship, the path is full of ups and downs, with both triumphs and challenges. David Baum CEO & Co-founder @ Relato , a veteran entrepreneur with 25 years of experience, has navigated this journey, building and scaling several businesses. In a recent podcast episode on the Grow Your B2B SaaS Podcast hosted by Joran , David shared important lessons from his experiences, emphasizing perseverance, problem-solving, and engaging with the community. This episode is full of his key insi...
Aug 27, 2024•47 min•Season 4Ep. 18
In this episode of the Grow Your B2B SaaS podcast , host Joran sits down with Farzad Rashidi , the co-founder and driving force behind Respona . Farzad reveals how Respona, a startup born within VisMe , a massive platform with 20 million users navigated the exciting journey of growing from an in-house tool to a thriving business. Farzad shares the ups and downs of building a startup inside a big company, the critical role of SEO in their growth, and the valuable lessons learned from engaging dir...
Aug 20, 2024•41 min•Season 4Ep. 17
Are you thinking about exiting your SaaS business ? Unsure about where to start, who to talk to or what it’s worth is? This episode will guide you through buying and selling SaaS businesses with expert advice! In this episode of the Grow Your B2B SaaS Podcast , Joran chats with Blake Hutchinson , CEO of Flippa . They dive into how to prepare for a business exit, the details of buying and selling SaaS businesses, and Blake’s own journey as an entrepreneur. This discussion is packed with valuable ...
Aug 13, 2024•41 min•Season 4Ep. 16
In this episode of the Grow Your B2B SaaS Podcast , Joran hosts Thomas De Clerck , founder of Luzmo (formerly Cumul), a company specializing in AI-powered analytics solutions for businesses. Thomas, who brings extensive experience from previous roles at Google and other tech companies, shares his journey from Luzmo’s inception in 2015 to its current status with over €5 million in annual recurring revenue (ARR). Thomas’ story provides a masterclass in navigating the complexities of scaling a SaaS...
Aug 06, 2024•34 min•Season 4Ep. 15
How did MorningScore transform SEO with gamification? In this episode of the " Grow Your B2B SaaS " podcast, host Joran interviews Karsten Madsen , the founder and CEO of Morningscore . This episode delves into Karsten's entrepreneurial journey, the challenges he faced, and the strategies he used to grow his SaaS company. Morningscore is a gamified SEO tool designed to help small companies improve their visibility on Google. Key Timecodes (0:45) - Introduction of Karsten Madsen (1:25) - Company ...
Jul 30, 2024•36 min•Season 4Ep. 14
In this episode of the Grow Your B2B SaaS podcast , Joran interviews Ivana Todorovic , founder of AuthoredUp , a LinkedIn content creation and analytics tool. Ivana shares her journey from editing and blockchain roles to entrepreneurship. The conversation delves into founding and growing a SaaS company, covering challenges, strategies, and lessons learned . Key Timecodes (0:52) - Joran introduces Ivana Todorovic (1:33) - When did AuthoredUp start? (1:46) - Is it funded or bootstrapped? (1:50) - ...
Jul 23, 2024•42 min•Season 4Ep. 13
In this episode of the Grow Your B2B SaaS Podcast , Host Joran interviews Gary Amaral , the co-founder and CMO of two SaaS companies, Unkover and Breadcrumbs . Gary shares his journey, insights, and challenges in building these companies, along with practical advice for SaaS founders. Key Timecodes (00:00) - Introduction of Guest (00:50) - Guest Introduction and Background (01:22) - Startup Origins and Revenue Discussion (02:40) - Product and Service Revenue Breakdown (04:11) - Unkover's Feature...
Jul 16, 2024•37 min•Season 4Ep. 12
In today's episode of the Grow Your B2B SaaS podcast , host Joran welcomes Liam Martin , the co-founder of Time Doctor , a SaaS company specializing in time tracking and productivity monitoring. Liam's background is quite diverse, having worked as a journal editor, a research and teaching assistant, and the co-founder of staff.com. His entrepreneurial journey took a significant turn when he founded Time Doctor in April 2012, driven by a need to solve a problem he faced with an online tutoring bu...
Jul 09, 2024•46 min•Season 4Ep. 11
In a recent episode of the Grow Your B2B SaaS podcas t, host Joran interviewed Preston Keller , also known as PK, the founder of Emergent 3 and creator of e3, a safety and emergency SaaS platform targeting governments, educational institutions, and businesses. PK's journey from launching e3 in 2021 to achieving a million dollars in Annual Recurring Revenue (ARR) is filled with valuable lessons for aspiring entrepreneurs. His diverse background includes internal sales, consulting with professors,...
Jul 02, 2024•30 min•Season 4Ep. 10
Are you wondering how to bootstrap a B2B SaaS to $5M and Beyond? In this captivating episode of the Grow Your B2B SaaS podcast , host Joran explores the journey of Bridget Harris , co-founder and CEO of You Can Book Me . Managing over 20,000 customers and 1.5 million bookings each month, Bridget reveals key insights on bootstrapping a successful SaaS business, obsessing over customers , and leading a remote team. Learn how Bridget's strategic decisions and focus on top-notch products propelled Y...
Jun 25, 2024•49 min•Season 4Ep. 9
In the latest episode of the Grow Your B2B SaaS Podcast , host Joran engages in a candid conversation with Joe Lewin , founder of Foundy , an acquisition fundraising portal. Joe shares his entrepreneurial journey, offering valuable insights and experiences. His background includes the successful founding and subsequent sale of Swings, a tech company, providing him with a wealth of knowledge on building a successful business from the ground up. Joe emphasizes the importance of validating business...
Jun 18, 2024•32 min•Season 4Ep. 8
In this episode of the "Grow Your B2B SaaS" podcast, host Joran interviews Mike Heap, the founder of My Ask AI, an AI customer support solution. Mike shares his entrepreneurial journey, the challenges he faced, and the strategies he employed to grow his company to 40,000 users and $300K ARR within one and a half years. Mike urged founders to stay focused on their vision and to avoid getting distracted by every new technological trend. He underscores the importance of doing the "boring things" co...
Jun 11, 2024•35 min•Season 4Ep. 7
In this episode of the Grow Your B2B SaaS podcast , host Joran sits down with Marie Marten s, the dynamic co-founder of Tally , to delve into her remarkable journey of building a successful SaaS company from scratch. Tally, a streamlined and free form-building tool, skyrocketed from inception in 2020 to achieving a staggering 1.3 million ARR with over 300,000 users, all while maintaining a lean team of just two. Marie shares invaluable insights on navigating the early stages of a startup, levera...
Jun 04, 2024•39 min•Season 4Ep. 6
In this insightful and engaging podcast episode, Vlad Gozman, the founder of Involve.Me, shares his entrepreneurial journey and valuable lessons learned along the way. From starting his first company straight out of university to pivoting and growing Involve.Me into a successful SaaS company, Vlad's experiences offer a wealth of wisdom for aspiring SaaS founders. He emphasizes the importance of validation, building a strong team, leveraging AI effectively, and the power of partnerships in scalin...
May 28, 2024•39 min•Season 4Ep. 5
In today's episode of the "Grow Your B2B SaaS" podcast, we dive into the journey of Michael Heiberg, CEO and founder of Ocean.io, a cutting-edge account-based data platform powered by AI. Join us as we uncover Michael's path from sales at SAP to launching his own venture, exploring the challenges and triumphs he faced along the way. Discover how Ocean.io is reshaping the sales and marketing landscape through precision targeting and innovative AI solutions. Key Timecodes (00:00) Show Intro (01:45...
May 20, 2024•33 min•Season 4Ep. 4
