What is marketing automation and why is it important for your B2B SaaS? Well, the automation of processes will be required if hypergrowth is to be achieved, encompassing marketing and client messaging. In this episode of the Grow Your B2B SaaS podcast hosted by Joran Hofman we dive deep into one of the most important SaaS topics of marketing automation and how it can be leveraged for your B2B SaaS. The goal, naturally, is to enable hypergrowth to be maintained without compromising the customer e...
Oct 31, 2023•37 min•Season 2Ep. 17
Achieving Product-Market Fit is a pivotal milestone for any business, ensuring that your product seamlessly meets the demands of your target audience. Discover the essential steps to achieve Product-Market Fit with our comprehensive guide. From market research and identifying customer pain points to refining your value proposition, we provide actionable insights to align your product with market needs. Learn effective strategies for customer feedback loops, rapid iteration, and leveraging analyt...
Oct 24, 2023•35 min•Season 2Ep. 16
The most listened-to episode of Season 1 is still about how to go to market with Andrew Davis , and for this reason we are going to dive deeper into this same particular topic on How to plan, predict and prove your Go To Market plan. Our subject matter expert is Mark Stouse , CEO of Proof Analytics , an AI-powered platform for GTM.Mark's has 30 years in marketing, He was CMO for 10 years, now CEO at Proof Analytics. Crafting a successful Go-To-Market (GTM) plan requires a strategic approach enco...
Oct 17, 2023•37 min•Season 2Ep. 15
Bootstrapping , the art of building a business without external funding, requires resourcefulness and strategic financial management. As a bootstrapper navigating the entrepreneurial landscape, securing capital can be a challenging yet essential aspect of scaling your venture. While traditional funding avenues like venture capital may seem elusive, there are alternative strategies to fuel your startup's growth. In this insightful episode on the Grow Your B2B SaaS - Podcast , show host Joran Hofm...
Oct 10, 2023•31 min•Season 2Ep. 14
Securing early-stage investment for your SaaS (Software as a Service) startup is a pivotal step in turning your innovative ideas into a thriving business. To attract potential investors, it's crucial to first develop a compelling business plan that clearly articulates your product's unique value proposition and the problem it solves. Create a robust financial model that demonstrates a realistic and scalable revenue stream. Building a prototype or minimum viable product (MVP) can also instill con...
Oct 03, 2023•39 min•Season 2Ep. 13
Bootstrapping your SaaS company to a 10M+ exit is a formidable challenge that requires a strategic and disciplined approach. First and foremost, focus on achieving profitability early on, as this not only sustains your business but also makes it an attractive acquisition target. As you grow, prioritize hiring talented individuals who complement your skills and can take over key roles, allowing you to work on scaling the business rather than getting bogged down in day-to-day operations. Building ...
Sep 26, 2023•37 min•Season 2Ep. 12
To reduce your CPL (Cost Per Lead) and scale profitable campaigns, it's crucial to adopt a strategic approach. Start by meticulously analyzing your audience data to target the most promising segments and refine your messaging accordingly. Implement A/B testing to optimize ad creatives, headlines, and landing pages, ensuring they resonate with your target audience. Employ advanced audience targeting options provided by advertising platforms, such as lookalike audiences and custom audience segment...
Sep 19, 2023•25 min•Season 2Ep. 11
To build and grow a high-performing B2B SaaS sales team, it's essential to follow a strategic approach. Start by defining your ideal customer profile and understanding their pain points thoroughly. Then, hire sales professionals with a deep understanding of your industry and product. Provide comprehensive training and ongoing coaching to ensure they are well-equipped to communicate the unique value proposition of your SaaS solution. Implement robust CRM and sales enablement tools to streamline p...
Sep 12, 2023•27 min•Season 2Ep. 10
Product marketing for your B2B SaaS requires a strategic approach to effectively reach and engage your target audience. Start by thoroughly understanding your customer personas and their pain points. Craft a compelling value proposition that highlights how your software solves their specific problems. Develop a clear and concise messaging strategy that communicates the benefits and unique features of your SaaS solution. Utilize content marketing to create informative blog posts, whitepapers, and...
Sep 05, 2023•29 min•Season 2Ep. 9
How do you improve your user onboarding? Effective user onboarding is crucial for driving user engagement and retention on your platform. A seamless onboarding process welcomes new users, guiding them through your product's key features and benefits, while minimizing any potential hurdles. By implementing a user-centric onboarding strategy, you can ensure that users quickly grasp how to navigate and utilize your platform, leading to higher satisfaction levels and increased usage over time. Tailo...
Aug 29, 2023•40 min•Season 2Ep. 8
How to build a community as a B2B SaaS? In season one, episode eight of our podcast, we were privileged to host Alex Theuma, where we discussed how to create a community within a B2B SaaS. In this episode, we take the subject matter a notch higher as we host M i ke Rizzo, the Founder & CEO of Marketingops and community-led Growth Advisor at Rev Brains. We discuss the importance of having a thriving community as a B2B SaaS. Mike shares valuable, actionable tactics on How to build a community ...
Aug 22, 2023•37 min•Season 2Ep. 7
When it comes to achieving accurate and insightful revenue attribution, mastering the right approach is crucial for the success of your business. In this episode, Joran Hofman hosts Steffen Hedebrandt the Co-founder of Dreamdata . In this episode, our guest expert helps us to understand How to do revenue attribution the right way. Revenue attribution isn't just about tracking where your customers come from; it's a strategic process that involves understanding the entire customer journey, identif...
Aug 15, 2023•30 min•Season 2Ep. 6
The most important and sustainable avenue for long-term growth is SEO. The big question is how to leverage SEO as a B2B SaaS? Long-term growth frequently depends on this investment. Maeva Cifuentes , CEO of Flying Cat Marketing , a startup that helps B2B SaaS companies with their SEO and content strategy, is our special guest today. Maeva has extensive knowledge to impart based on her three years of expertise and track record of working with over 40 B2B SaaS firms. Immediately, let's begin! Than...
Aug 08, 2023•33 min•Season 2Ep. 5
Welcome to the Growing a B2B SaaS podcast , where we provide actionable advice on all aspects of growing a business-to-business software company. Whether it's customer success , sales, funding, bootstrapping, exits, or scaling, we've got you covered. In this episode, we'll dive into the topic of making your SaaS startup sellable and discuss the steps to selling your business successfully. Our special guest today is Thomas Smale , the founder and CEO of FE International, Inc , a tech-focused M&am...
Aug 01, 2023•32 min•Season 2Ep. 4
Want to build a strong for your startup? In the third episode of season two of Growing a B2B SaaS , host Joran Hofman delves into building a strong company culture to foster growth in a B2B SaaS organization. Joined by Mads Wedderkopp , CEO of Dream Influence, an influential marketing SaaS platform, they explore the significance of recruiting and retaining top talent to accelerate SaaS growth. Mads, drawing from his experience in scaling a SaaS company from zero to 6.5 million ARR, emphasizes th...
Jul 25, 2023•37 min•Season 2Ep. 3
In this episode of the "Growing a B2B SaaS" podcast, host Joran Hoffman interviews Michael Humblet , author of the books " Why Now " and " Nobody Knows You ," and founder of Chaomatic , a service company aiding VW sales companies in generating more leads through creative content. Michael shares his insights on why businesses should invest in B2B software tools right now and how to overcome common challenges in sales and marketing. The conversation begins with Joran asking Michael why people shou...
Jul 18, 2023•40 min•Season 2Ep. 2
A profitable ad campaign is a marketing initiative that generates a positive return on investment (ROI) and achieves the desired objectives within a specified budget. In other words, it is an advertising campaign that brings in more revenue or value than the cost of running the campaign. The big question is, how do you run successful and profitable ad campaigns? The profitability of an ad campaign is typically measured by analyzing key performance indicators (KPIs) such as conversion rates, cost...
Jul 11, 2023•27 min•Season 2Ep. 1
Growing a B2B SaaS (Software as a Service) company to $1 million in annual recurring revenue (ARR) requires a well-planned strategy and consistent execution. While there is no one-size-fits-all approach, On the Growth Your B2B SaaS podcast, we hosted 20 quest experts on various subject matters. We asked them for this precious advice on how to grow your SaaS to 1 million ARR. If you aren't at this stage yet, then you will greatly benefit from our previous episode, where our guest experts advised ...
Jul 04, 2023•32 min•Season 1Ep. 22
In season 1 of our podcast, we hosted 20 guest experts on various subject matters. The goal of our podcast is to help other B2 B Saas founders to grow. We asked our guests to share with us tricks and ideas of how to grow your Monthly Recurring Revenue and each expert had his own expert advice. Growing a B2B SaaS (Software as a Service) to $10,000 in monthly recurring revenue (MRR) requires a strategic approach and consistent effort. Here's a brief summary of the key advice and steps you can take...
Jun 27, 2023•41 min•Season 1Ep. 21
What is affiliate marketing? And why is it important for you to set up an affiliate program for your business? On The Grow your B2B SaaS Podcast , Joran Hofman hosts John Wright the Co-Founder at StatsDrone . Having been in the industry for the past couple of decades, John leverages his academic engineering background to use data for business intelligence. He is keen to share his knowledge in affiliate marketing and business intelligence, which are increasingly important areas for SaaS fou...
Jun 20, 2023•37 min•Season 1Ep. 20
How do you Set up a Multi-Channel Marketing Tracking strategy? Are you doing the proper multi-channel tracking for your business? The key to business growth is tracking what is working and not working. In today’s episode, we discuss how to track all your marketing efforts across various channels. Julia Draghici is our guest expert today. She is the founder and CEO of CPV Lab , a bootstrapped tracking tool that helps businesses to manage their multi-channel marketing efforts. Why you need to list...
Jun 13, 2023•29 min•Season 1Ep. 19
How can you Win Against Big Competitors? Imagine your product competing against one of the biggest and already established Brands like Excel. What product strategy should you implement to measure up to the biggest market competition? A clear product strategy is crucial in today's increasingly competitive business environment. Accordingly, this is our topic of discussion in today's special live-on-stage episode. Our guest expert, Torben Schulz is the co-founder and CEO of spreadsheet creator Rows...
Jun 06, 2023•25 min•Season 1Ep. 18
Is your B2B SaaS growing predictably? To realize desired growth, it helps to have the traction you can predict. This requires putting in place a working plan, which our expert guest today clearly spells out. Ton Dobbe is most suited to talk about predictable growth, given his many years working in the B2B industry. He is also the author of the informative book titled The Remarkable Effect. Why you need to listen to Ton: Our guest expert is highly experienced in matters B2B SaaS, having worked in...
May 30, 2023•38 min•Season 1Ep. 17
What is sales prospecting? And are you doing it right in your SaaS? In today's ever-competitive SaaS industry you must perform sales prospecting correctly to realize maximum growth. In this episode, we host a self-declared "Natural Geek" Founder, Investor, and Late Night Innovator Rob Harlow . Why you need to listen to Rob: He is a specialist in social Prospecting and has seen his company's Outbase grow tremendously year on year. Rob has access to a massive database of over 20 million prospects ...
May 23, 2023•36 min•Season 1Ep. 16
Did you know that experimenting can result in desired growth for your B2B SaaS? Experimenting can help to establish what’s working for the business and growth inhibitors. In B2b SaaS business terms, we call this experimentation “growth hacking” or “growth marketing.” In today’s episode, we revisit the exciting topic of launching on Product Hunt. Our guest expert is a real “hunter,” Fabian Maume , a contractual CMO for SaaS companies. He shares his experience of successfully launching a product o...
May 16, 2023•34 min•Season 1Ep. 15
Do you have the necessary demand to create your B2B SaaS? In today's episode, we discuss creating a demand strategy for your SaaS and accelerating your growth. In today’s episode we are privileged to host the head of growth at Bonjoro , Casey Hill , is an authority on this subject matter. He advises various startups and doubles as a growth mentor and professor at the University of California, Santiago. Why you need to listen to Casey – He has worked with various early-stage startups between zero...
May 09, 2023•41 min•Season 1Ep. 14
Is your B2B SaaS struggling in a saturated market? Do you know the hacks and tricks of staying competitive in the increasingly crowded B2B SaaS market? If that's your current dilemma, then this is your episode. With our guest Alan Gleeson , we talk about how to curve a niche and become competitive in the B2B SaaS market that is becoming crowded daily. Why you should listen to Alan – He has gained immense experience from his involvement in the B2B SaaS market since browser software rendering beca...
May 02, 2023•36 min•Season 1Ep. 13
What is Product Hunt? And why is it important to your B2B Saas? Becoming the number one searched product is not a walk in the park. Growing visibility of your product is crucial to the growth of your B2B SaaS business. One of the best ways to achieve this high visibility is by leveraging the networks of other sites. In today’s episode, we host Robin Singhvi, the founder of SmartCue . Robin is a product hunt expert, and in this episode, he will teach us some tricks and hacks for having your produ...
Apr 25, 2023•29 min•Season 1Ep. 12
As a SaaS founder, it is crucial to understand how to get customer insight and leverage them for the growth of your Saas business. In today's episode, our guest is Katya Ryabova. Katya enlightens us on Customer-led Growth strategy, how to get started and its place in a SaaS company. As a researcher and consultant, Katya advises over a dozen SaaS and tech companies. Why you need to listen to Katya - As a certified Customer-Led Growth consultant, She has gained immense experience working with many...
Apr 18, 2023•36 min•Season 1Ep. 11
Learn from Stefan Smulders, founder of Expandi. He shares all his knowledge on how he bootstrapped Expandi past 7M ARR. He shares everything.. He is currently Scaling his SaaS bootstrapped to $10M ARR. He is a real-life coach for aspiring SaaS entrepreneurs, particularly those who choose the bootstrap approach. He is as honest as he can be about his experiences, including his successes and failures as an entrepreneur. Learn more about our guest: Stefan Smulders, Founder of Expandi . Timeco...
Apr 11, 2023•34 min•Season 1Ep. 10
