Grow Your B2B SaaS

We will discuss everything on growing your B2B SaaS, hosted by Joran Hofman, Founder of Reditus. When growing your B2B SaaS you run into a lot of things; we will cover how to generate your first-paying clients, achieve product-market fit, create a go-to-market plan, and more in-depth information about any marketing channel. Or, when thinking about funding, we will cover bootstrapped stories to fund your SaaS with external money. As Joran is a founder himself of a B2B SaaS, he will ask the questions for you. B2B SaaS, SaaS, Grow My SaaS, SaaS Advice, SaaS founder, SaaS podcast.

Last refreshed: June 30th, 2025 at 1:43 PM ⓘ

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Episodes

S1E9 - Creating a content strategy that drives signups with John Ozuysa

What is content? Or better yet, what is good content? Do you know how to create content that drives and converts into signups and paid clients? In today's episode, we host John Ozuysal , the co-founder of Datapad and advisor to other startups. We discuss how to create a B2B SaaS content strategy that drives signups. During his topical mapping, John explains that he uses internal backlinks for all relevant content. This greatly works for startups in the early stages with minimal resources because...

Apr 04, 2023•29 min•Season 1Ep. 9

S1E8 - How To Grow A Network To Kickstart Growth With Alexander Theuma

How can you build a network help to grow your B2B SaaS? In today's episode, we host Alexander Theuma, the founder of Saastock, whose sole responsibility is to grow a network community in SaaS by organizing conferences that bring different people with different roles in the business. Over the last eight years, Alexander has proved himself to be an effective community organizer devoted to strong networks, community, content, building audiences, and events. He has also engaged with thousands of Saa...

Mar 28, 2023•34 min•Season 1Ep. 8

S1E7 - Bootstrapping To A 200M Acquisition With Patrick Campbell

How to bootstrap your B2B SaaS to a 200M acquisition? Our guest expert Patrick Campbell did it, and he will share his learnings and knowledge on this show. Why you need to listen to Patrick - Thanks to his company's analytics product, Profitwell Metrics, he has access to the payments data from around 3600 SaaS companies. This brings even a more unique context to his story as he has this rich data library at his disposal. How did you manage bootstrap acquisition for your business? The successful ...

Mar 21, 2023•40 min•Season 1Ep. 7

S1E6 - How to Go To Market with your B2B SaaS with Andrew Davies.

How can you bring your B2B SaaS to the market? Learn it from someone who has been on all sides within the SaaS industry, currently CMO at Paddle and investor/coach at multiple SaaS startups. Launching a new product onto the market is obviously the next step after development. The go-to-market strategy is essential for introducing a good product or service to new clients and establishing a competitive edge. It includes specialized techniques for pricing products and services, sales and marketing ...

Mar 14, 2023•34 min•Season 1Ep. 6

S1E5 - Product Led Growth: How To Get Started With Antti Suikkanen

How can you leverage Product-Led Growth to grow your B2B SaaS? In this episode, we talk with Antti Suikkanen, about how to get started with product-led growth to scale your SaaS. What is Product-led Growth? - Antti Suikkanen sees product-led growth as how the world works today: people today want to figure out the value they can attain from a product before deciding to buy it. Product-led growth model vs sales-led growth - Product-led growth follows a more precise framework: the product has to be...

Mar 07, 2023•34 min•Season 1Ep. 5

S1E4 - Sales Process: The importance & Best Practices With Gavin Tye

Want to sell your B2B SaaS? Learn from Gavin Tye on how to create demand for your SaaS without selling. A marketer does not always have a full understanding of the problem existing in their business. Any B2B SaaS business founder should first understand the specific business processes they impact directly or indirectly and figure out how to quantify them. As such, you need to demonstrate to the target audience how much it costs them and highlight the existing inefficiencies of their business pro...

Feb 28, 2023•35 min•Season 1Ep. 4

S1E3 - Affiliate Marketing Simplified With Evan Weber

Why should you care about affiliate marketing for your B2B SaaS? We talk with Evan Weber who has been in the industry for a very long term since the inception of affiliate marketing. He has been consulting for over 350 companies in the last 15 years, doing media buying and managing the ad campaign on the agency media platforms. He has plenty of references in B2B, thus one of the direct consumer and digital marketing advertising experts. In addition, he has traveled extensively, which allows him ...

Feb 21, 2023•43 min•Season 1Ep. 3

S1E2 - Customer Success: The Importance & Best Practices With Mike Dry

Want to set up or grow your CS team? Learn how to gain more revenue from your current clients and keep them longer. Mike Dry, Senior director of customer success at Leadfeeder will share the importance of CS and best practices. Over the past 10 years, he has gathered immense experience working with customers, teams, startups, and established companies. To start things off, we get Mike's definition of customer success within B2B SaaS. He observes that customer success entails leveraging technolog...

Feb 14, 2023•41 min•Season 1Ep. 2

S1E1 - UI/UX Design, Importance & Best Practices With Peter Loving

The UX & UI of your B2B SaaS will determine the success you will have. Whether you are going for product-led, sales-led, or any other growth strategy. Users will need to understand and like the product. This is where UX & UI comes into place. Our guest Peter clearly spells out his credentials and why you need to afford him a listening ear as he discusses all things UX/UI. Can you draw the border between these two tech words often used interchangeably? Peter helps us to decipher the meani...

Feb 07, 2023•38 min•Season 1Ep. 1

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