Sales is changing fast. What once relied heavily on cold calls and manual follow-ups is now being reshaped by artificial intelligence. In this exciting episode of the Grow your B2B SaaS Podcast , Joran Hofman sits down with Frank Sondors CEO at Forge , who is a leading expert in sales and AI integration, to uncover how companies can use AI to build smarter, faster go-to-market strategies. Frank shares how he built his own company to $3 million in revenue in just one year by combining AI with sma...
Jun 24, 2025•55 min•Season 6Ep. 19
In this episode of the Grow Your B2B SaaS podcast , we sit down with Alexander Estner to talk about how to grow a SaaS company from zero to $1 million in ARR — and why many founders struggle to get there. Alex is a SaaS expert who has helped lots of startups build strong go-to-market (GTM) strategies. He shares a simple, step-by-step playbook that breaks the journey into three key stages: hustle, focus, and expansion. You’ll hear why it’s so important to start with a clear plan, how to avoid com...
Jun 17, 2025•36 min•Season 6Ep. 18
Welcome back to another episode of the "Grow Your B2B SaaS" podcast. In this episode, the host, Joran, takes a unique approach by interviewing himself. This episode is particularly personal and fresh, as Joran shares a recent experience involving an acquisition that was 99% complete before it unexpectedly fell through. The purpose of this episode is to provide insights and lessons learned from this experience to help other founders navigate similar situations. This episode offers a candid look a...
Jun 12, 2025•44 min•Season 6Ep. 17
Imagine this: you’ve finally finished building your product after countless late nights. The code works, the demo is ready, and your first prospect is waiting. Your heart races because you know one thing for sure: if this person says no, nothing else matters. On this episode of the Grow Your B2B SaaS Podcast , host Joran Hofman chats with Zoltan Vardy , founder of The Launch Code , about why this exact moment is so important. As a founder, you're not just pitching a product—you are the product's...
Jun 03, 2025•39 min•Season 6Ep. 16
Before spending a single dollar on paid advertising, you need to ask one critical question: Do you have product-market fit—or at least clear signals of it? In a recent podcast episode, Patrick Cumming, Head of Marketing at KlientBoost, emphasizes that paid advertising, especially paid search, is not a shortcut to growth. If your product doesn’t already have demand, paid search will likely drain your budget without meaningful returns. Instead, companies should assess how much of their total addre...
May 27, 2025•49 min•Season 6Ep. 15
Struggling to turn new sign-ups into loyal, paying customers ? You’re not alone, and the problem might not be your product, it might be your onboarding. In this episode of Grow Your B2B SaaS , we’re joined by onboarding expert and best-selling author Ramli “RJ” John to break it all down. Ramli exposes what most SaaS companies miss: onboarding isn’t a feature — it’s a full-blown business strategy. We explore how to craft onboarding experiences that form habits, boost user activation, increase ret...
May 20, 2025•42 min•Season 6Ep. 14
In this episode, we explore how SaaS companies can build smart pricing strategies that stay relevant, especially with the rise of artificial intelligence (AI). learn how to Future-Proof Your B2B SaaS Pricing Our guest, Kevin Lems , Commercial Director for Europe at Younium , shares lessons from his years of experience in SaaS sales, subscription management , and revenue growth. His insights are especially helpful for B2B SaaS leaders trying to improve or rethink their pricing. KeyTimecodes (0:03...
May 13, 2025•46 min•Season 6Ep. 13
In this episode, Joran welcomes Nicola Calabrese , the founder of Undertow , a localization agency focused on aiding SaaS businesses in their international growth . Nicola brings a wealth of experience, having managed translation and localization projects for startups and enterprises in over 20 languages. He also hosts the Multilingual Content Podcast, discussing international expansion and localization technologies. The episode explores the importance of scaling SaaS internationally through int...
May 06, 2025•36 min•Season 6Ep. 12
Ready to crack the code on SaaS finances? In this episode, we’re breaking down the numbers behind successful SaaS businesses—without the boring jargon. We’re joined by Ben Murray, better known as The SaaS CFO , who brings over two decades of real-world finance and operations experience. He’s been in the CFO seat at multiple SaaS companies, and now he’s on a mission to help founders and finance leaders make smarter, data-driven decisions. Ben walks us through his popular Five Pillar SaaS Metrics ...
May 02, 2025•36 min•Season 6Ep. 11
Ever wondered who your perfect customer really is? In this episode on the Grow Your B2B SaaS Podcast , we explore the power of the Ideal Customer Profile (ICP) a must-know for B2B SaaS founders looking to grow smart. Our guest, Craig Brown , founder of Troubadour (a product marketing agency for SaaS startups), breaks it all down. With experience at HSBC, Beemri, and mentoring startups across the U.S., Craig brings a mix of deep business insight and stand-up comedian charm to the conversation Key...
Apr 22, 2025•36 min•Season 6Ep. 10
In this episode of the Grow Your B2B SaaS podcast , Elliott Rayner joins Joran to unpack a game-changing tool for B2B SaaS brands: strategic storytelling. As a CMO @ Owow , Elliott has deep roots in the sports and tech arenas, Elliott brings a fresh, insider perspective on how to craft narratives that cut through the noise. In a world brimming with sameness, he shows us how the right story can become your unfair advantage. Key Timecodes (0:00) - Elliott on storytelling and strategic narrative (0...
Apr 16, 2025•37 min•Season 6Ep. 9
In this episode, Joran explores how SaaS founders can create a smart growth strategy to boost revenue and aim for a profitable exit. Joining him is Jonny Staker, a seasoned entrepreneur with over 23 years of experience in growing businesses. Jonny shares a unique approach that helps SaaS companies grow just enough to exit profitably without chasing endless scale. Key Timecodes (0:00) - Introduction to the episode: understanding your audience (0:30) - Overview of SaaS growth strategy (0:43) - Gue...
Apr 08, 2025•39 min•Season 6Ep. 8
Building a high-performance team is essential for any business, especially in the B2B SaaS industry. In the latest episode of the " Grow Your B2B SaaS " podcast, Mina Golesorkhi shares her expertise on this topic. Mina has extensive experience, starting as an in-house talent partner and later becoming the head of people and culture. She has worked with over 160 startups across different sectors, helping them hire the right talent . She also co-founded a consulting agency and created Hi Remi.ai ,...
Apr 01, 2025•36 min•Season 6Ep. 7
In this episode, we talk about how top B2B SaaS companies are winning with SEO in 2025. Our guest, Tom Shapiro , is the founder and CEO of Strata Beat . He shares his knowledge and experience, including how he helped grow iProspect from $12 million to $75 million in yearly revenue. As an expert in neuroscience, psychology, and behavioral intelligence, Tom offers a fresh way to think about SEO and audience engagement. Key Timecodes (0:48) - Guest Introduction: Tom Shapiro and his background (1:32...
Mar 25, 2025•48 min•Season 6Ep. 6
Are you wondering how to triple your B2B SaaS revenue with UX? and how to optimize conversion, retention, and expansion? In this exciting episode of the " Grow Your B2B SaaS " podcast, hosted by Joran! tackles how to skyrocket your B2B SaaS revenue with one game-changing factor: User Experience (UX). The subject matter expert is a second-time show guest Peter Loving , founder of UserActive , a top-tier SaaS design agency that helps businesses grow through better UI and UX . In this episode, Pete...
Mar 18, 2025•44 min•Season 6Ep. 5
In this latest episode of the " Grow Your B2B SaaS Podcast ," host Joran sits down with Pablo Asensio , founder of 8% Growth , to discuss how to master product-led growth (PLG) for SaaS companies. Pablo explains that PLG is a strategy that shifts away from traditional methods of relying on sales and marketing to acquire and retain customers. Instead, it positions the product itself as the main driver of growth. This approach allows users to see the product’s value before committing financially, ...
Mar 11, 2025•41 min•Season 6Ep. 4
Are you wondering how to build a high-impact demand gen strategy for B2B SaaS? In this episode of the Grow Your B2B SaaS Podcast , host Joran talks with Clark Barron , CEO of Ronin, a cybersecurity marketing agency, and co-host of the Late Stage Demand podcast. They discuss demand generation, brand building , and how marketing strategies compare to cybersecurity tactics. Clark shares his views on the changing role of demand generation in B2B SaaS, common mistakes in growth strategies, and why kn...
Mar 04, 2025•44 min•Season 6Ep. 3
In this episode, we explore How to Create Predictable Revenue for your SaaS with Aaron Ross , a top sales expert and author of books like Predictable Revenue and From Impossible to Inevitable. He breaks down why having a steady flow of sales is a game-changer for B2B SaaS founders and how today’s fast-changing world impacts it. Even when things feel uncertain, the core rules of growing revenue never change. Aaron shares powerful insights to help founders tackle challenges and grab new opportunit...
Feb 25, 2025•35 min•Season 6Ep. 2
In the first episode of season 6 of the Grow Your B2B SaaS podcast , we discuss how customer success helps B2B SaaS companies grow by keeping customers happy and reducing churn. Our guest, Kristi Faltorusso , has 13 years of experience in customer success and SaaS. She shares how to create and manage customer success strategies . Kristi is the Chief Customer Officer at ClientSuccess , a founding member of the Gain, Grow, Retain CS Community , and a limited partner at Stage2 Capital. She also co-...
Feb 18, 2025•38 min•Season 6Ep. 1
Are you building a B2B SaaS and aiming to hit 10M ARR ? Then this episode is a must-listen! In this podcast, we talk about how to scale a B2B SaaS business to 10 million in annual revenue (ARR). The episode includes tips from 20 experts in the field, offering useful advice for SaaS founders. Sponsored by Reditus, a platform that helps manage affiliate programs for B2B SaaS companies , this episode pulls together key lessons from earlier episodes to guide founders aiming for this big milestone.Ke...
Feb 13, 2025•35 min•Season 5Ep. 22
Are you building a B2B SaaS and aiming to hit 10K MRR ? Then this episode is a must-listen! In this special episode, we’ve gathered insights from 20 experienced guests from Season 5 of the " Grow Your B2B SaaS " podcast. Each guest shares their top advice to help founders like you reach the crucial milestone of 10K MRR. Hosted by Joran Hofman, founder of Reditus, this episode is packed with practical strategies for scaling your SaaS business in a sustainable way . Get ready for a wealth of exper...
Feb 11, 2025•30 min•Season 5Ep. 20
Do you want to build up Brand authority as a B2B SaaS and not sure where to start? In this episode of the Grow Your B2B SaaS Podcast , host Joran Hofman talks with Melissa Rosenthal , co-founder of Outlever . Melissa, with experience at BuzzFeed, Cheddar, and ClickUp, shares her expert insights on how to build brand authority and become a thought leader in the B2B SaaS space. If you're ready to stand out and become a trusted voice in your industry, this episode is packed with tips you won't want...
Feb 04, 2025•35 min•Season 5Ep. 20
Want to build a profitable SaaS SEO strategy and leverage customer insights to drive sustainable organic growth? Are you unsure whether SEO is right for your business? In this episode of the Grow Your B2B SaaS Podcast , host Joran Hofman sits down with Sam Dunning , the founder of Breaking B2B , to explore the world of Search Engine Optimization (SEO). Sam shares his expert insights on why SEO might not be the best fit for every company, particularly in the B2B SaaS sector. He stresses the impor...
Jan 28, 2025•52 min•Season 5Ep. 19
How do you position your B2B SaaS for explosive growth? In this exciting episode of the Grow Your B2B SaaS podcast , host Joran Hofman sits down with April Dunford , the founder of Ambient Strategy and a leading expert in brand positioning. April shares valuable insights on why positioning is crucial for success in the B2B SaaS world. Positioning is often confused with branding and messaging , but it’s far more important and foundational. It’s about clearly defining why your product is the best ...
Jan 21, 2025•45 min•Season 5Ep. 18
Are you wondering how to build a brand strategy for your SaaS? In this insightful episode of the Grow Your B2B SaaS Podcast , host Joran sits down with Angeley Mullins , former CCO at Resourcify , to explore the art of building a brand strategy for SaaS companies. With over 20 years of global leadership experience at companies like Amazon, GoDaddy, and Intuit, Angeley is a highly respected marketing and sales expert. Recognized by CrunchBase as one of the most influential women in sales, she off...
Jan 14, 2025•43 min•Season 5Ep. 17
What exactly is affiliate marketing, and how can you successfully set up and scale a SaaS affiliate program? In this exciting episode of the Grow Your B2B SaaS Podcast , host Joran Hofman sits down with Adam Glazer , the President of Partner Commerce , to explore the strategies for launching and growing a thriving affiliate program . Adam, a true expert in the field, explains that affiliate marketing is a referral-based partnership model where an affiliate, or publisher, drives traffic or leads ...
Jan 07, 2025•38 min•Season 5Ep. 16
In this episode of Grow Your B2B SaaS Podcast , host Joran welcomes Chris Cunningham , head of social media at ClickUp , a company that has grown into a $4 billion entity since its launch in January 2017. Chris discusses his transition from VP of Sales to leading ClickUp's brand and social media strategies, offering valuable insights into how ClickUp leverages social media to generate impressive monthly impressions and build a recognizable brand. Key Timecodes (1:23) - Chris Cunningham's Backgro...
Dec 31, 2024•41 min•Season 5Ep. 15
What are the 7 was to build a successful SaaS without big VC funding? In this episode of the Grow Your B2B SaaS Podcast , host Joran Hofman chats with Greg Head , a veteran in the software industry with over 30 years of experience. Greg has played a key role in the growth of multiple companies in the CRM space, such as Act, SalesLogix, and Infusionsoft. Currently, he advises SaaS founders through his Practical Founders group and hosts the Practical Founder podcast . In this episode, they explore...
Dec 24, 2024•44 min•Season 5Ep. 14
In today's episode of the Grow Your B2B SaaS podcast, host Joran Hofman sits down with Andrew Davis , the CMO at Paddle , to explore how to hire your first marketing leader for a B2B SaaS Startup. In this comprehensive guide, they dive into the critical relationship between founders and their first marketing hire. Andrew shares valuable insights on building a successful founder-marketer relationship , a topic that continues to resonate with many B2B SaaS founders. Having been both a founder and ...
Dec 17, 2024•37 min•Season 5Ep. 13
Are you a SaaS founder dreaming of scaling your company from $1 million in Annual Recurring Revenue (ARR) to a $100 million exit? Well, you're not alone! In this episode of the Grow Your B2B SaaS Podcast , host Joran Hofman talks with Ryan Allis , the CEO and founder of SaasRise , to explore how to achieve just that. Ryan has a proven track record, having built iContact from zero to $50 million in ARR and selling it for $169 million. Now, through SaasRise, Ryan helps other SaaS founders build th...
Dec 10, 2024•49 min•Season 5Ep. 12
