89 | Where to Place Your Podcast Ads

Join the Grow The Show Academy and get courses, coaching, community, and live masterclasses from me! Just $99/month, cancel anytime. Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business -- This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW to get 60 minutes free recording and 15% off a membership plan. Apply to the Grow The Show Accelerator Program! Let’s face it, people don’t come to your podcast to hear an ad. They come to hear your awesome content, but the reality is, most podcasts need sponsors, so ads are part of the deal! So, how do we effectively use ads in our podcasts without turning listeners off? For starters, we see a lot of mistakes out there, where ads are actually negatively affecting podcast listenership, which we want to touch on today’s episode of Grow The Show! Our host, Kevin Chemidlin, discusses best practices (and poor practices) when it comes to the amount, length, and placement of ads, along with pros and cons of their position in your podcast. This episode is filled with valuable information you will want to to hear before you add an ad to your next podcast Tune in to hear this and more! Topics discussed in this episode: Two main types of advertising that exists What is the 4 to 1 ratio How many, and how long, should your ads be? 3 types of ad placements in podcasts Pros and cons of each ad placement type Head to the Grow The Show website here for more information on how you can grow and monetize your podcast. Join our community in the Grow The Show Facebook group, where we’ve got over 3,000 growth-minded podcasters who are waiting for you to ask for their advice! To listen to more episodes, head to Apple Podcasts or Spotify. Don’t forget to rate and review! MORE FROM KEVIN: Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube Join our community in the Grow The Show Facebook group LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage