78 | How to Seal the Deal With a Potential Podcast Sponsor

Join the Grow The Show Academy and get courses, coaching, community, and live masterclasses from me! Just $99/month, cancel anytime. Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business -- This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW to get 60 minutes free recording and 15% off a membership plan. Apply to the Grow The Show Accelerator Program! Someone has reached out to you telling you they want to sponsor your podcast. It feels like you’ve reached your goal and there’s a reason to celebrate, but this is when the real work begins. Grow The Show has covered topics like how to pitch yourself to sponsors and choosing the right kind of sponsor for your show, but just like in those blockbuster rom-coms, listeners are left wondering “what happens after they get together?”. The happy ending isn’t when two people finally come together, but when they build a long-lasting relationship. On today’s episode, Kevin outlines 15 steps you should take once you have an interested sponsor. He goes over the process from beginning to end, from that first conversation with the sponsor to creating terms for the deal, to locking them down for a repeat partnership. Believe it or not, Kevin was able to start monetizing his first podcast by offering a free sponsorship. Sounds counterintuitive, right? Be sure to tune in and find out how it may work for you as well! Topics discussed in this episode: Kevin reviews the 15 steps you should take after you have an interested sponsor The 12th step is why many podcasters fail, so do not skip it Industry standard rates for sponsorship vs. pricing for smaller podcasts Money is NOT the only goal when getting a sponsorship Why offering free ads may build lucrative, long-term sponsor relationships The importance of tracking the success of your ad Connect with the sponsor after the ad to determine the success of the ad run Learn from successes and mistakes to grow your skills and your podcast Head to the Grow The Show website here for more information on how you can grow and monetize your podcast. Join our community in the Grow The Show Facebook group, where we’ve got over 3,000 growth-minded podcasters who are waiting for you to ask for their advice! To listen to more episodes, head to Apple Podcasts or Spotify. Don’t forget to rate and review! MORE FROM KEVIN: Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube Join our community in the Grow The Show Facebook group LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage