101 | How to Make Your Podcast & Target Audience More Specific

Join the Grow The Show Academy and get courses, coaching, community, and live masterclasses from me! Just $99/month, cancel anytime. Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business -- This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW15 to start recording studio quality sound and video and get 15% off a membership plan. (Note: this episode originally ran on May 5, 2022) The reason why most podcasters struggle with growth has nothing to do with their actual growth strategy. It's actually because their premise and their audience definition are vague, confusing, and broken. They don't work.  Even if you have the juiciest most effective growth strategy, you're not going to grow if you don't have your premise and your audience definition locked in.  So, that's what we're going to focus on in today's episode.  I'll share two exercises to help you create a super specific audience profile and show premise.  By the end of the show, you'll be able to identify what makes your show totally unique, and refine your show's premise so that it actually HELPS you to grow your audience. Resources mentioned:  GTS Facebook Group The 10 Word Exercise MORE FROM KEVIN: Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube Join our community in the Grow The Show Facebook group LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage