The Pillars of Creativity: Surprising but Feels Inevitable
Apr 06, 2021•31 min•Season 3Ep. 1
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Episode description
Welcome to Grey Matter’s first bonus series, exploring the question: “What makes a good idea a great one?”
We’re diving into some of the ideas we’ve featured in the podcast, through the lens of the creative criteria we hold our work to at Grey. First is “Surprising but Feels Inevitable.”
On this episode, producer Joey Scarillo chats with former Grey Matter co-producer Graham Nolan about the inevitability of starting this very podcast in 2019. Think of it as Grey Matter’s origin story.
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