Grey Matter: A Podcast About Ideas - podcast cover

Grey Matter: A Podcast About Ideas

Grey Groupwww.grey.com
Grey Matter: A Podcast About Ideas is for people who love talking about creativity and exploring, simply, where the best ideas in the world come from and how dreams become reality. Host Jason Kahner, Grey Global Chief Client Officer, is joined by agency colleagues in discussions about the challenges that sparked innovative and effective solutions. Hear first-hand stories from the founders, creators, and inventors who are shaping the world.
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Episodes

What feeds Chef Akshay Bhardwaj's passion?

For Executive Chef Akshay Bhardwaj, becoming a chef was not always the plan. It took perseverance and a little bit of defiance for him to rise in the ranks and become the Executive Chef of Junoon, which at one time was the only Michelin Star restaurant in New York City serving Indian food. In this episode, you will hear about Akshay’s path to cooking, how he approaches collaborations with other chefs, and where he finds inspiration for dishes when traveling. Grey Interviewer: Samantha Geller, Se...

Jul 25, 202340 minSeason 4Ep. 49

Where does Cyndie Spiegel find Microjoys?

For A Year of Positive Thinking author Cyndie Spiegel, writing her second book came after a year of personal struggle and loss in 2020. Yet, she still found moments of joy and documented them in her second book, Microjoys: Finding Hope (Especially) When Life Is Not Okay , a collection of personal essays designed to help us find joy wherever we can. In this episode, you will hear about Cyndie’s journey to writing the book, the lessons she learned from the people closest to her, and a recent micro...

Jul 11, 202341 minSeason 4Ep. 48

What led Arielle Assouline-Lichten to build Slash Objects?

Arielle Assouline-Lichten’s dream was to create a furniture design studio that creates social change - that’s what led her to start Slash Objects, an award-winning, sustainable design studio. Arielle is a Best of NYC x Design winner, and she was a finalist contestant on the HBO Max show Ellen’s Next Great Designer. In this episode, you will hear Arielle’s story of how she brought together her interests, architecture background, and entrepreneurial spirit to create Slash Objects. She discusses ho...

Jun 20, 202340 minSeason 4Ep. 47

Why did Rob Herting press play on QCODE?

Rob Herting saw a void within the podcast space where nobody else did – cinematic quality audio fiction. After leaving his job at a talent agency, he became the CEO and founder of QCODE, an audio-based production studio, creating a new outlet for creatives to tell their stories. QCODE is behind multiple critically acclaimed fiction podcasts like Blackout with Rami Malek, Carrier with Cynthia Erivo, Dirty Diana with Demi Moore, and Hank the Cowdog with Matthew McConaughey, to name a few. In this ...

Jun 06, 202340 minSeason 4Ep. 46

How did Dr. Zach Thomas grow his channel on YouTube?

For Zach Thomas, the idea of doing anything other than teaching tennis seemed out of reach while studying at Slippery Rock University in Pennsylvania. Now Zach is a podiatrist who runs the YouTube channel Foot Doctor Zach, where he reviews the latest performance shoe tech and breaks down the most advanced shoes for athletes. In this episode, you will hear from Zach about what interested him in studying podiatry, why he chose to review shoes, and what he learned when starting a business on YouTub...

May 23, 202349 minSeason 4Ep. 45

What did Nathalie Walton expect with Expectful?

Nathalie Walton found that there were not enough resources devoted to the mental health of expecting mothers. After a serious health scare during her pregnancy, Nathalie turned to the Expecftul app to find peace of mind. The app moved her so much that she became an advisor and eventually a late-stage co-founder and CEO. She helped transform Expectful from a mediation app to a powerful tool for parents and soon-to-be parents. In this episode, you will hear Nathalie’s stories of approaching parent...

May 09, 202343 minSeason 4Ep. 44

How did Neil Tanna find time for Howbout?

For law school graduate Neil Tanna, the idea of losing touch with his university friends was heartbreaking. Motivated by the excitement of creating and keeping connections, Neil and his team made a UK-based social platform called Howbout. Howbout raises the question, “Why is it easier to schedule a meeting with your boss than it is to schedule a drink with your best friends?” The app brings scheduling, planning, and chatting together into one place to take the hassle out of getting together with...

Apr 25, 202343 minSeason 4Ep. 43

How did Gavin McIntyre grow Ecovative from the ground up?

For Gavin McIntyre, what started as a classroom project and a passion for helping the planet, is now an audacious goal of ending the world's dependency on plastics through the mycelium materials company, Ecovative. Gavin and his partner Eben Bayer have used mycelium — aka fungi — to create leather alternatives, a meat substitute product, and a fully compostable packaging foam. Based in Green Island, NY, Ecovative has been named a TimesUnion Top Work Place three years in a row. On this episode, G...

Apr 11, 202338 minSeason 4Ep. 42

What made The Sloomoo Institute stick?

For co-founders and longtime friends, Karen Rabinovitz and Sara Schiller, the idea of creating a place for play was always at the tip of their fingers. Together, they found joy and healing during difficult times in an unexpected way – by playing with SLIME. They partnered with artists, architects, and advocates to bring the concept of a sensory playground to the world through The Sloomoo Institute. Based in SoHo in New York City, with locations in Chicago and Atlanta, this unique space is commit...

Mar 28, 202341 minSeason 4Ep. 41

What set the stage for Jessie Mueller?

Jessie Mueller’s Broadway career started in 2011 with the revival of On a Clear Day You Can See Forever , where she starred alongside Harry Connick Jr. She then went on to star in Beautiful: The Carole King Musical as Carole King and in Waitress as the lead Jenna. But before that, she was a theatre kid growing up outside Chicago and a student at Syracuse University. On our season 4 premiere, we will hear Jessie’s story of coming up in the business, what she learned along the way, and where she s...

Mar 14, 202340 minSeason 4Ep. 40

Season 4 Trailer

New episodes of Grey Matter: A Podcast About Ideas are launching soon and will release every other Tuesday. The Webby Award winning podcast is back with new guests, a new logo, and a new host! Follow to hear firsthand, how the best ideas were thought up from some of the most innovative creators, founder, and inventors.

Mar 07, 20233 min

Six Feet Over: Shared Perspectives From The Time We Went Away

This week, we're sharing a special episode of Grey Matter, featuring an idea from within the walls of Grey, a project called Six Feet Over. Six Feet Over is a collection of almost 400 artifacts, images, objects and stories submitted by the folks of Grey NY. It was designed to introduce and reintroduce us to each other by spotlighting our individual journeys and the strange moment in history: the Covid pandemic through the lens of humanity and creativity. Together it creates a work of art that ca...

Dec 14, 202130 minSeason 3Ep. 39

How did Christie Horvath unleash Wagmo?

Wagmo is a pet insurance brand founded by serious dog-lover Christie Horvath. She learned just how important pet insurance could be after her dog was sadly diagnosed with a brain tumor. On this episode, we will discover how Christie went from business student to business owner with the support of her friends, family, and of course, her dogs! Grey Interviewer: Carly Quellman, Associate Creative Director

Sep 21, 202132 minSeason 3Ep. 38

Who inspires Alyse Nelson of Vital Voices?

Alyse Nelson has spent her entire career empowering women worldwide. Her non-profit, The Vital Voices Global Partnership, has served more than 18,000 women leaders across 182 countries. On this episode, Alyse speaks with Grey New York Chief Creative Officer Justine Armour about how women lead and what they've learned from women leaders around the world. Grey Interviewer: Justine Armour, Chief Creative Officer of Grey New York

Sep 07, 202145 minSeason 3Ep. 37

Where did Dennis Crowley pioneer FourSquare?

Dennis Crowley created the first community that integrated social media with the real world when he invented Foursquare, the location-based technology company. On this episode of Grey Matter, we will pinpoint how this idea was crafted, track down its origins, and hear exactly where the mayor-badge was cooked up. Interviewer: Kenny Gold

Aug 24, 202143 minSeason 3Ep. 36

Why is connection key for Susan McPherson?

Susan McPherson was not expecting to spend a year in isolation when she sat down to write the book, The Lost Art of Connecting. Susan leads McPherson Strategies, is an angel investor and corporate responsibility expert, but is truly a connector at her core. On this episode, you'll hear about the foundations of Susan's book, how she learned to deepen connections with others at a young age, and how that translated into a life and career in connecting others. Grey Interviewer: Holly Williams, Globa...

Aug 10, 202133 minSeason 3Ep. 35

How did Jim McKelvey capitalize with Square?

When Jim McKelvey invented the Square card reader with Twitter Founder Jack Dorsey, he had no idea he was headed into a David vs. Goliath battle with Amazon that he would ultimately win! On this episode, you will hear what drove Jim to make payment simpler, how he and the team conquered competition, and what he's up to next. After listening to the podcast, you can read more in Jim’s new book, The Innovation Stack. Grey Interviewer: Kenny Gold, Executive Director, Social...

Jul 27, 202133 minSeason 1Ep. 34

How is Tiana Epps-Johnson modernizing U.S. elections?

Tiana Epps-Johnson and her co-founders had an ambitious and critical goal; to simplify and modernize U.S. elections. To reach this goal, they established The Center for Tech and Civic Life (CTCL), whose data has been accessed over 250 million times by U.S. voters through partnerships with local election committees, Google, and Facebook. On this podcast, you'll hear from Tiana, the co-founder and Executive Director of CTCL, about the organizations' humble beginnings, how its work became crucial t...

Jul 13, 202136 minSeason 3Ep. 33

How did Sadie Kurzban kick start 305 Fitness?

It's no wonder 305 Fitness founder and CEO Sadie Kurban has been called "the next fitness cult leader" by the New York Observer. With seven studios across New York, Washington D.C., and Boston; and 1,000 certified instructors teaching worldwide, 305 Fitness has been seen by over 100,000 people and counting. On this week's podcast, Sadie shares the story behind 305 Fitness and how she built an entire community around feeling good. Grey Interviewer: Carly Quellman, Associate Creative Director Sadi...

Jun 29, 202131 minSeason 3Ep. 32

How did April Walker refashion Walker Wear?

April Walker became a legend in the hip-hop fashion scene, as the first woman to break into the industry when she opened her store, Fashion in Effect in the late 80’s. Over the decades, she dressed icons like Biggie, Tupac, Jay Z, and Mike Tyson in her Walker Wear brand. In the process, she herself became an icon. For our season 3 premiere we’ll hear April’s story, from her inspirations growing up in Brooklyn to the next generation she is inspiring now. Grey Interviewer: John Patroulis, Worldwid...

Jun 15, 202148 minSeason 3Ep. 31

Grey Matter Season 3 Coming Soon!

New episodes of Grey Matter: A Podcast About Ideas are launching on Tuesday June 15th and release every other Tuesday. Follow to hear firsthand, how the best ideas were thought up from some of the most innovative creators, founder, and inventors.

Jun 09, 202153 sec

The Pillars of Creativity: Audacity

This episode wraps up our deep dive into the question “What makes a good idea a great one?” We’re deep-diving into the creative criteria we hold our work to at Grey. This week is “Audacity.” On this episode host John Patroulis, the creative mind behind the criteria, and Grey New York’s Chief Creative Officer, Justine Amour, articulate a definition for what audacity means in creativity as they share personal stories from their journey to creative leaders.

Apr 27, 202141 minSeason 3Ep. 4

The Pillars of Creativity: Craft

We are continuing to investigate “What makes a good idea a great one?” through the creative criteria we hold our work to at Grey. This week is “Craft.” On this episode host of the show, John Patroulis chats with season two guest Keith Cartwright, the co-founder of the creative collective Saturday Morning , and founder/CCO of Cartwright, a West-coast agency recently launched in partnership with Grey, about how craft has played a huge part in his work. John and Keith also reminisce about their tim...

Apr 20, 202134 minSeason 3Ep. 3

The Pillars of Creativity: Simplicity

“What makes a good idea a great one?” is the question we will continue to explore on this bonus series. We’re discussing the creative criteria we hold our work to at Grey. This week is “Simplicity.” On this episode, producer Joey Scarillo chats with season two guest Greg Marsh, founder and CEO of Keyme, about how simplicity has factored into his work. He also tells us how the company has adapted during the pandemic.

Apr 13, 202120 minSeason 3Ep. 2

The Pillars of Creativity: Surprising but Feels Inevitable

Welcome to Grey Matter’s first bonus series, exploring the question: “What makes a good idea a great one?” We’re diving into some of the ideas we’ve featured in the podcast, through the lens of the creative criteria we hold our work to at Grey. First is “Surprising but Feels Inevitable.” On this episode, producer Joey Scarillo chats with former Grey Matter co-producer Graham Nolan about the inevitability of starting this very podcast in 2019. Think of it as Grey Matter’s origin story....

Apr 06, 202131 minSeason 3Ep. 1

Listen now to #5Things

Check out #5Things from Grey, a weekly round table panel that covers the latest in social media. Check it out wherever you get podcasts. Spotify Apple Podcasts Stitcher Breaker Google Podcasts Overcast Pocket Casts RadioPublic...

Nov 09, 20202 min

Why did George Dawes Green start The Moth?

When George Dawes Green hosted his first Moth event, before even calling it The Moth, the event, in his words, was “horrible.” Through determination and a passion for the telling a good story, George grew the idea into a global platform to celebrate raconteurs. In our Season 2 finale, we will hear George’s story and learn the inspiration behind the international storytelling platform, The Moth. Grey Interviewer: John Patroulis Please participate in our Grey Podcasts survey, it can be found HERE ...

Sep 22, 202053 minSeason 2Ep. 30

What moved Jackie Carter to invent the Not Reaching! pouch?

When Jackie Carter earned her three post graduate degrees in her 40’s, all she wanted to do was help people. After the brutal murder of Philando Castile in 2016, her mission became clear – make traffic stops safer for black motorists and police officers alike. She is the inventor of the Not Reaching pouch, and on this episode, you will hear her inspirational story. References: Not Reaching | The Alliance for Safe Traffic Stops Grey Interviewer: Lori Bullock...

Sep 08, 202051 minSeason 2Ep. 29

How did Unsplash change the creative process?

When Mikael Cho and Stephanie Liverani created Unsplash they had no idea how quickly they would find success – seemingly overnight. Unsplash fills the unmet needs of creative professionals – a free and culturally aware, current solution for people who are simply trying to make cool things. Grey Interviewer: Kenny Gold Link to Mikael's OMG album on Unsplash

Aug 25, 202032 minSeason 2Ep. 28

What motivated VC Chickering to write her first book?

After navigating a painful divorce, VC Chickering used her personal experience to write her first novel, the humorous and racy, Nookietown . We’ll learn how she landed her first book deal, insight into her writing process, and the struggles between the creation of her first and second books. Grey Interviewer: Holly Williams Content Warning: This episode discussed adult themes and may not be suitable for children.

Aug 11, 202047 minSeason 2Ep. 27
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