How does Tal Zvi Nathanel keep things interesting at Showfields?

As a child, Tal Zvi Nathanel would look through the department store windows in New York City and be transported to a magical place. This passion for wonder and imagination led him to create Showfields, often called the Most Interesting Store in the World. Tal, the co-founder and CEO of Showfields, talks about how he and his team reimagined the shopping experience through the eyes of the customer using immersive experiences, great service, and discovery.

Grey Interviewer: Kenny Gold