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Green Industry Perspectives

This podcast is for the tree care and landscape professionals who see themselves as business people, not just arborists or landscapers that only care about shiny new equipment and sharp blades. Green Industry Perspectives shares stories of the industry pros who are doing things right. Whether they are scaling their business effectively, or simply have a solution to your nagging issue, our guests provide you perspective on what success looks like in the green industry.
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Episodes

Recruit Like A Pro

Let us know if there's a topic you'd like us to cover! Kelly shares her journey from working at her parent’s landscaping company, to taking a leap of faith and creating her own agency to help green industry businesses grow. Kelly has learned a lot from her time in the industry, specifically when it comes to recruiting. Talent acquisition is a long time issue for the industry, and while there is no silver bullet, Kelly has tips and tricks to help you overcome your labor challenges....

May 06, 202145 minSeason 4Ep. 3

How to Turn Ice into Gold

Let us know if there's a topic you'd like us to cover! In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Chris Dix, Manager of Membership and Management at the Snow and Ice Management Association (SIMA). Chris shares how SIMA gives Snow and Ice companies the resources and training to be successful. They provide networking opportunities, safety certifications, talks from industry leaders, and tools to help small businesses. Chris spent over a decade in the insurance i...

Apr 29, 202135 minSeason 4Ep. 2

Minimizing Your Risk

Let us know if there's a topic you'd like us to cover! In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Eric Petersen, President of ArboRisk Insurance. Eric shares how he began his career in forestry before joining a risk management firm. Recognizing the need for risk management in the tree care industry he founded ArboRisk in 2012. Eric has found that safety is a top concern for tree care business owners, but they often struggle to convey that message to their team...

Apr 22, 202150 minSeason 4Ep. 1

Connection Through Marketing

Let us know if there's a topic you'd like us to cover! In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Chad Diller to the show. Chad is the Director of Client Success at Landscape Leadership. Chad shares how he ended up in Landscape Leadership, his marketing perspective on successful landscape companies, how companies can leverage video content.

Apr 01, 202141 minSeason 3Ep. 10

Generations in Green Industry Success

Let us know if there's a topic you'd like us to cover! In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Jennifer Lemcke to the show. Jennifer is the CEO of Weed Man Lawn Care. Jennifer shares her journey into lawn care, what it’s like to be a female leader in the Green Industry, what factors have contributed to her career success, and the perspective she has from starting out as a franchisee....

Mar 25, 202145 minSeason 3Ep. 9

Goat Turf or G.O.A.T. Turf?

Let us know if there's a topic you'd like us to cover! In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Tyler Burnett to the show. Tyler is the CEO and Founder of Goat Turf. Tyler shares about Goat Turf’s history, how he creates chemistry on his team, and tips on how to develop your people.

Mar 18, 202146 minSeason 3Ep. 8

The Tesla of Green Industry Robotics

Let us know if there's a topic you'd like us to cover! In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Charles Brian Quinn to the show. “CBQ”, as he’s affectionately known, is the Co-Founder and CEO of Greenzie. CBQ shares how their core value of “do important things first” helps them be successful, what Greenzie does, what their mission is, and how they approach leaders who are reluctant to embrace innovative technologies....

Mar 11, 202148 minSeason 3Ep. 7

Golden Age of the Green Industry?

Let us know if there's a topic you'd like us to cover! In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Seth Jones to the show. Seth is the Editor in Chief at Landscape Management Magazine. Seth shares how he ended up reporting on the Green Industry, what he sees as common practices among successful landscape management companies, and what he’s seen happen through the COVID-19 pandemic in the Green Industry....

Mar 04, 202144 minSeason 3Ep. 6

A Success Story in Hilton Head

Let us know if there's a topic you'd like us to cover! In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Nick Welliver to the show. Nick is the Owner & Operator of Hilton Head Landscapes. He shares the role that communication has played in HHL’s success, how software has influenced their success, and how he has identified his target customer.

Feb 25, 202144 min

Branch (and People) Management

Let us know if there's a topic you'd like us to cover! In this special episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Noel Boyer to the show. Noel is a Certified Master Arborist and self-proclaimed “tree-hugging” owner of All About Trees. Noel shares his insights about claiming your niche, frugality, and how he builds positive company culture.

Feb 18, 202154 minSeason 3Ep. 4

2021 Green Industry Economic Report Breakdown

Let us know if there's a topic you'd like us to cover! In this special episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes the CEO of Single Ops, Sean McCormick, to the show. Sean shares the effects of embracing innovation, the evolution and key takeaways of their recently-released economic report, and what changed in the industry in 2020. You can tune in above on Apple Podcasts , Spotify , Stitcher , Google Play , or anywhere you get your podcasts. Become a pro member of the ...

Feb 11, 202122 minSeason 3Ep. 3

An Innovative Family Business

Let us know if there's a topic you'd like us to cover! In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Todd Kramer to the show. Todd is a certified arborist and the CEO of Kramer Tree Specialists. Todd shares how you can’t grow without great people, how investing in his team has benefitted and allowed the business to grow over the years, and how he and his brother get along....

Feb 04, 202145 minSeason 3Ep. 2

A Turnaround Success Story

Let us know if there's a topic you'd like us to cover! In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Gary Hardy to the show! Gary is the CEO of Brunner’s Lawn and Services and host of the podcast Beverage with Brunner’s. Gary shares how he transitioned from being a veteran seeking education to a co-owner of Brunner’s with his friend Josh and how they went from almost closing up shop to growing 18% year over year after they participated in Lawn and Landscape’s Tur...

Jan 28, 202147 minSeason 3Ep. 1

S2 EP 10: Turning Frustrations into Solutions

Let us know if there's a topic you'd like us to cover! In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Dan Pestretto to the show. Dan is a former landscaper turned coach/consultant that focuses his time on helping landscape companies implement systems to support healthy growth. Dan shares how he learned from his biggest failures and now uses those lessons to help others. Tune in to learn a 7 step process for turning all business frustrations into solutions. SingleO...

Dec 23, 202035 min

S2 EP9: “It’s been my life”

Let us know if there's a topic you'd like us to cover! In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Mark Chisholm to the show. Mark is a third-generation, certified arborist with his family-owned Aspen Tree Expert Company in New Jersey. His expertise in tree care has made him a sought-after consultant and industry spokesperson for the world of arboriculture, and he regularly travels the globe to consult with international arborist associations and conducts educa...

Dec 17, 202040 min

S2 EP 8: "We love challenging projects" - Insights from Shackleford Landscape Group

Let us know if there's a topic you'd like us to cover! In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Kevin Shackleford to the show. Kevin is the CEO of Shackleford Landscape Group. He shares how his experience has driven his company’s core values and set up his employees to be happy and prosperous. Tune in to hear about how Kevin’s experience as a minority business owner in the Green Industry. SingleOps on Facebook Green Industry Perspectives Home Page Ty Deemer ...

Dec 10, 202034 min

S2 EP 7: State of the Green Industry

Let us know if there's a topic you'd like us to cover! In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Brian Horn to the show. Brian is the editor of the Lawn and Landscape Magazine. Brian spends his time on the show sharing what Lawn and Landscape found in their 2020 State of the Industry Report. Tune in to hear about the cautious optimism that has been found in their conversations with the industry and get a pulse on how your business compares to others in the Gr...

Dec 03, 202045 min

S2 EP6: Back Office Success - Insights from NW Tree Huggers

Let us know if there's a topic you'd like us to cover! In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Kristine Crawford to the show. Kristine is a swiss army knife for North West Tree Huggers. She does it all from handling daily operations to marketing to evaluating software. Kristine shares how tree care and landscape company owners can set their administrative staff up for success. She even takes a deep dive on her checklist for evaluating business management so...

Nov 25, 202044 min

S2 EP5: Setting a sales goal

Let us know if there's a topic you'd like us to cover! In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Mike Claudio back to the show! Mike is the owner of win rate consulting and spends his days helping contractors win new business. We welcomed Mike back to the show to share more of his sales expertise. Mike dives into how companies can begin building a referral network. He also goes in depth on how companies can begin setting themselves up for sales success in 202...

Nov 19, 202048 min

S2 EP4: Don’t just service your clients, partner with them

Let us know if there's a topic you'd like us to cover! In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Jeffrey Scott to the show! Jeffrey is the leading authority on growth and profit maximization in the green industry. He shares how you can begin to partner with your clients instead of just servicing them while sharing his strategies for instilling an ownership mentality in your employees. SingleOps on Facebook Green Industry Perspectives Home Page Ty Deemer on Li...

Nov 12, 202043 min

S2 EP3: People, Processes, Products, Price

Let us know if there's a topic you'd like us to cover! Talboy and Ryan Mosier to the show! Jeremy is the owner and Ryan is operations manager of North Georgia Landscape Management. Jeremey and Ryan share how they have become a top 25 commercial landscape company in the competitive market that is Atlanta, Georgia. They dive into the instrumental hires that have taken their business to the next level, and how they are planning to go towards smart growth into 2021. SingleOps on Facebook Green Indus...

Nov 05, 202045 min

S2 EP2: 100 years and going strong - Insights from Harder Services Inc

Let us know if there's a topic you'd like us to cover! In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Jack Harder to the show! Jack is the general manager of Harder Services Inc located in New York. Jack spends his time on the show sharing how Harder Services honors their rich 100-year tradition, while continually pushing themselves to embrace modern best practices. He goes into detail in how they prioritize communication and accountability while emphasizing the i...

Oct 29, 202051 min

S2 EP1:Solutions, not services

Let us know if there's a topic you'd like us to cover! In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Jay Worth to the show! Jay is the Marketing Coordinator at Tomlinson Bomberger Lawn Care, Landscape, and Pest Control. Jay shares how any company in the green industry can start a marketing program. He shares his best practices for direct mailing, inside sales, working with consultants, and more. You won't want to miss out on this great start to season two of Gree...

Oct 22, 202045 min

Bonus Round Mashup from Season 1 of Green Industry Perspectives

Let us know if there's a topic you'd like us to cover! In the final episode of Season 1 of the Green Industry Perspectives Podcast, we share bonus material from interviews this season with Mike Voories, Chief Operating Officer at Brilar Landscaping, Mike Claudio, owner of Win Rate Consulting, Joe Langton, CEO of Automated Outdoor Solutions, and Martha Woodward, CEO of Quality Driven Software and founder of Dusting Divas. They spill their favorite technology, the best investments they have made, ...

Sep 03, 202042 min

S1 EP9: Picking the Brain of a Green Industry Exec | Perspectives from Strauser Nature's Helper

Let us know if there's a topic you'd like us to cover! In this episode of the Green Industry Perspectives Podcast, we welcome Zech Strauser to the show! Zech is the Founder & President of Strauser Nature’s Helpers. He shares about his 22 years in the industry, how he scaled from one client to covering multiple counties in Eastern Pennsylvania, and how he onboards new employees and helps them to really feel connected, seen, and valued. Strauser Nature’s Helper Website Zeck Strauser on LinkedI...

Aug 27, 202059 min

S1 EP8: Mindset Matters

Let us know if there's a topic you'd like us to cover! In this episode of the Green Industry Perspectives Podcast, we welcomeTom Reber to the show. Tom is the Founder of The Contractor Fight, which helps contractors not be a slave to their businesses. Tom shares the lessons he’s learned regarding mindset and definitions of success. He also elaborates on his “Fight Plan” and how he wants to bring respect and dignity back to the industry. The Contractor Fight SingleOps on Facebook Green Industry P...

Aug 20, 202052 min

S1 EP7: How to Find, Hire, and Retain Salespeople & Estimators

Let us know if there's a topic you'd like us to cover! In this episode of the Green Industry Perspectives Podcast, Sean Adams goes rogue and shares what he’s experienced regarding employee dedication and turnover and how he approaches hiring an estimator/salesperson. He illuminates his 5 step process for cultivating company culture and ideal employees. Best Interview Questions Where to find the right salespeople SingleOps on Facebook Green Industry Perspectives Home Page...

Aug 13, 202057 min

S1 EP6: Making Insurance Palatable for the Green Industry | Perspectives from ArboRisk

Let us know if there's a topic you'd like us to cover! In this episode of the Green Industry Perspectives Podcast, we welcome Eric Petersen to the show. Eric has a degree in forestry and spent time as an arborist, and after being laid off from his job due to budget cuts, he began a career in his family’s insurance business. Eric addresses how to make insurance more palatable for the green industry. Learn more about Eric and ArboRisk here . Find ArboRisk on Instagram and YouTube ....

Aug 06, 202052 min

S1 EP5: Do you love your employees?

Let us know if there's a topic you'd like us to cover! “It may not be your fault, but it IS your problem to fix.” In this episode of the Green Industry Perspectives Podcast, we welcome Martha Woodward to the show. Martha’s corporate-world-turned-service-entrepreneur background gives her unique insight into company culture in the service industry. She talks about the differences between corporate leadership and what works in the service industry and how she discovered the importance of company cu...

Jul 30, 202058 min

S1 EP4: The Power of Automation in the Green Industry

Let us know if there's a topic you'd like us to cover! In this episode of the Green Industry Perspectives Podcast, we welcome Joe Langton, CEO of Automated Outdoor Solutions, to the show. Joe chronicles the unique story of how he ended up in the Green Industry, outlines his “serial entrepreneur” mindset, and shares some keys to his successful scaling and automation of his landscaping business. Learn more about Joe Langton and Automated Outdoor Solutions here . Find them on Facebook , Instagram ,...

Jul 23, 202056 min
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