Green Industry Perspectives

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This podcast is for the tree care and landscape professionals who see themselves as business people, not just arborists or landscapers that only care about shiny new equipment and sharp blades. Green Industry Perspectives shares stories of the industry pros who are doing things right. Whether they are scaling their business effectively, or simply have a solution to your nagging issue, our guests provide you perspective on what success looks like in the green industry.

Last refreshed: July 2nd, 2025 at 6:31 AM ⓘ

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Episodes

S1 EP3: Redefining Your Sales Process: “People don’t buy you for what you do, but how you do it”

Let us know if there's a topic you'd like us to cover! In this episode of the Green Industry Perspectives Podcast, we welcome Mike Claudio to the show. Mike is the owner of Win Rate Consulting. Mike is a high energy guy who knows how to sell. Listen in as he shares how to build out a sales process from scratch, qualify projects with transparency, follow up with customers, and much more. Learn more about Win Rate Consulting here....

Jul 16, 2020•51 min

S1 EP2: Building an LM Top 150 Company | Perspectives from Brilar

Let us know if there's a topic you'd like us to cover! In this episode of the Green Industry Perspectives Podcast, we welcome Mike Voories to the show. Mike is the Chief Operating Officer at Brilar Landscaping. Mike shares the top three things he sees successful green businesses doing along with the importance of having the mindset of a business owner and the difference that surrounding yourself with good people makes. He even reveals some tricks helping Brilar grow and expand into a Landscape M...

Jul 09, 2020•43 min

S1 EP1: Stone Cold Hustler

Let us know if there's a topic you'd like us to cover! In our debut episode of the Green Industry Perspectives Podcast, we welcome Michelle Myers to the show. Michelle is the CEO of Pink Callers. Pink Callers helps keep green business leaders stay in the field where they belong instead of in the office handling phone calls. Michelle shares about her experiences with the green industry and what she sees top green industry leaders doing and investing in. She also discusses the importance of scalin...

Jun 22, 2020•49 min

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