28) Girlfriend Collective's Co-Founder on its powerful launch strategy and cultivating a loyal customer base

How was Girlfriend Collective able to launch so powerfully to establish itself in the athletic wear space as a conscious fashion startup? What does it take to cultivate a loyal audience and customer base that's eager to support and share all that we do and create? Today, Girlfriend Collective's Co-Founder Quang Dinh shares his wisdom with us.

HIGHLIGHTS:

[7:31] Quang: "Now, with the rise of the internet, to be able to build a product that means something is a lot more powerful because the content to consume is a lot easier today than word of mouth in 2005."

[7:59] Quang's inspiration to start Girlfriend Collective.

[9:25] The team's greatest challenge in creating their product.

[11:49] Kamea: "Can you walk us through the thought process behind your powerful launch strategy?"

[12:52] Quang: "We felt like we had something so strong that I wanted to give this stuff away and know that [customers] were going to come back." 

[14:23] Kamea: "How certain were you that you were going to get this return on investment when you first launched that free leggings campaign?"

[15:14] Quang: "We had a lot of skeptics..."

[15:56] Quang: "All the feel-good stuff is always tertiary."

[18:39] Kaméa: "What does it take to get a [conscious] brand seen in today's digitally-driven landscape?"

[24:12] Kamea: "On an individual level, what do you think a single consumer can do to help improve the recycling industry in the U.S.?"

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