248) Maxine Bédat: Setting new standards for 'sustainability' in the fashion industry

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Maxine Bédat is the founder and director of New Standard Institute, which is an information platform that seeks to bring together and accelerate existing sustainability efforts in the fashion industry and ensure that strong science and data drive change in the sector.

In this podcast episode, Maxine sheds light on how the New Standard Institute is going about setting a new standard for the fashion industry, especially when words such as 'sustainable' and 'eco-friendly' are often used as a greenwashing tool; why recycled microplastic fibers typically used in ‘eco’ athletic wear or swimwear might not be as eco-friendly as it's made out to be; and more.

Featured music: The Fruitful Darkness  by Trevor Hall

Episode notes: www.greendreamer.com/248

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