HOT TAKE: An event without community is worthless. Why? Because community creates connection, and connection creates relationship. In this episode, Katie Ray (https://www.linkedin.com/in/community-katie/), Director of Community at Metadata (https://metadata.io/), and Tiffany Sanford (https://www.linkedin.com/in/tiffany-j-sanford/), Demand Gen at Cvent (https://www.cvent.com/), discuss the contrast between audiences and communities and how, using that understanding, you can enhance events and con...
Nov 29, 2023•32 min
Let’s face it… the meetings and events industry is changing daily and can get busy. And through the busyness, hurdles arise. In this episode, hosts Paulina Giusti (https://www.linkedin.com/in/paulina-giusti-96644712/), Alyssa Peltier (https://www.linkedin.com/in/alyssapeltier/), and Rachel Andrews (https://www.linkedin.com/in/rachel-k-andrews/) sit down to chat about the challenges they've faced in the world of events during the peak seasons at Cvent (https://www.cvent.com/). They also share ins...
Nov 21, 2023•10 min
Engagement. A word that’s thrown around and talked about on the daily. But what does it really mean, and how do you accurately measure it? Well, you’re in for some good news. In this episode, Clark Campbell (https://www.linkedin.com/in/bclarkcampbell/), CEO and Co-founder at RVRB (https://www.linkedin.com/company/rvrbagency/), and Heather Pocorobba (https://www.linkedin.com/in/heatherrenaep/), Lead of Social Media Strategy and Corporate Communications at Cvent (https://www.cvent.com/), share all...
Nov 15, 2023•39 min
ABM has become a buzzy word in the marketing world. But what exactly does it mean? In this episode, EJ Oelling (https://www.linkedin.com/in/ej-oelling/), VP of ABX at 6sense (https://6sense.com/), breaks it down. She explains the difference between ABM and ABX while emphasizing the importance of bringing the experiential factor to ABM in events. But what about the data? Data is a crucial component of any successful ABM strategy, and EJ shares the five steps that drive their approach at 6sense. I...
Nov 08, 2023•13 min
Ever think we’d do a live wine tasting on the podcast? Neither did we. Grab your choice of wine, and let’s get the party started. In this episode, Anthony Giglio (https://www.linkedin.com/in/anthony-giglio-88381a4/), Speaker, Writer, Author, and Wine Expert, joins the show to discuss all things wine. From the importance of that first sip to challenging traditional pairing rules, Anthony brings a fresh and entertaining perspective to the art of wine tasting. We'll explore the joy of unexpected pa...
Nov 01, 2023•35 min
With over 11,000 Martech solutions available in 2023, filtering through the noise and implementing the right technologies becomes crucial. In this episode of Great Events, @Alyssa Peltier and Stephanie Sweetland (https://www.linkedin.com/in/stephaniesweetland/), Director of Marketing Technology and Automation at Cvent (https://www.cvent.com/), dive into the challenges faced by marketers and event planners in managing various technology systems. They discuss the pain points of siloed data, lack o...
Oct 25, 2023•18 min
Understanding and demonstrating ROI holds greater significance than ever in light of the industry's resource constraints and staffing concerns. One key step towards effectively navigating the dynamic events landscape is mastering the art of calculating and quantifying the value of event benefits within ROI. In this week's episode, we're honored to be joined by Brad Gillespie (https://www.linkedin.com/in/tbradg/), VP and General Manager of Cvent Consulting (https://www.cvent.com/), who will provi...
Oct 18, 2023•16 min
A great keynote can be a strong tool to ensure attendees leave your event with a memorable experience. You want your speaker to be someone your audience can resonate with while providing an engaging and thought-provoking panel. But sometimes, finding the right speaker and sourcing them in time for your event can be difficult. So, how should you get started? In this episode, Kayla Sommers (https://www.linkedin.com/in/kayla-sommers-cmp/), Events Lead at Cvent (https://www.cvent.com/), joins the sh...
Oct 11, 2023•32 min
After adapting to virtual events during the pandemic, many planning teams are searching for ways to improve their AV components. But to make improvements, it’s essential to understand what’s going on in the audio/video world. So, how can you learn where to start? In this episode, Brandt Krueger (https://www.linkedin.com/in/brkrueger/), Senior Production Manager for EideCom (https://eidecom.com/), joins the show to delve into AV trends in events. Having been in the industry for over 25 years, Bra...
Oct 04, 2023•33 min
Planning an event is a tall task in itself, and making sure everything is packed and ready to go only adds to the stress. So how can you make the packing process more efficient without worrying about forgetting the essentials? In this episode, hosts Rachel Andrews (https://www.linkedin.com/in/rachel-k-andrews/) and Paulina Giusti (https://www.linkedin.com/in/paulina-giusti-96644712) sit down to unpack the key to a successful packing experience. You’ll hear their insights on how to utilize spread...
Sep 28, 2023•17 min
When striving towards a more inclusive workplace, there’s a lot of focus put on diversity, equity, and inclusion. But one part of the conversation that’s oftentimes overlooked is ageism. It’s important that we work to bridge the gap between generations, and there’s no better way to close that gap than by starting a dialogue. In this episode, Karen Carter (https://www.linkedin.com/in/karencartermktg/?originalSubdomain=uk), Director in Enterprise Marketing at Cvent (http://cvent.com/), joins hosts...
Sep 13, 2023•26 min
Your audience is the most important part of your event. At the end of the day, you can spend all the time in the world planning the perfect event, but without an audience, it may all go to waste. One way to make your attendees both feel great about your brand and enticed to come to your event, is to offer them some sort of swag. Who doesn’t love free stuff? In this episode, Alex Olley (https://www.linkedin.com/in/alexolley/), Co-Founder and Chief Revenue Officer at Reachdesk (https://reachdesk.c...
Sep 06, 2023•27 min
As time continues, we’re seeing the number of powerful women in leadership roles continue to rise. It’s important to take the time to reflect on how far we’ve come, while also continuing the conversations centered around empowering each other inside the workplace. In this episode, host Rachel Andrews (https://www.linkedin.com/in/rachel-k-andrews) leads a panel on Women in Leadership during Cvent CONNECT. Join Tracy Judge (https://www.linkedin.com/in/tracyjudge/), Reina Herschdorfer (https://www....
Aug 30, 2023•46 min
While events can be used as a great marketing tool, they can also be used to do a lot of good as well. Every year, there are a large number of charity and nonprofit events all over the world that are working to help change lives for the better. In this episode, Tyler Armstrong (https://www.linkedin.com/in/tyler-armstrong-198b5981/), Managing Director of Special Events at UNICEF (https://www.unicef.org/), joins the show to share his insights into the world of nonprofit events. At UNICEF, Tyler’s ...
Aug 23, 2023•33 min
Cvent CONNECT is our annual industry conference that brings event professionals together for the opportunity to network, learn from, and inspire each other. With attendees from widely different areas of the industry, it’s a wonderful opportunity to experience the magic of the meetings and events community. In this episode, hosts Rachel Andrews, Felicia Asiedu, Paulina Giusti, and Alyssa Peltier sit down and reflect on their experiences at this year’s CONNECT. You’ll hear some of their key takeaw...
Aug 16, 2023•28 min
As event planners, we’re always striving to make our next event better than the last. This growth mindset constantly causes the landscape of the industry to evolve, and as it does, new trends begin to rise to the surface. But how can you begin to capitalize on these trends? In this episode, Mike Dietrich (https://www.linkedin.com/in/mikedietrich1/), Vice President of Product Marketing at Cvent (http://cvent.com/), joins the show to delve into the results from Cvent’s latest industry trends surve...
Aug 09, 2023•18 min
With each generation, a wave of new perspectives and ideas are ushered into the meetings and events industry. In order to keep our events fresh, it’s important to lean on that generation, and provide them with a platform to make their ideas a reality. In this episode, Samantha Efthimiades (https://www.linkedin.com/in/samanthaef/), Planner, Meetings & Events at Cvent, joins the show to share her insights on the industry from a Gen-Z perspective. Sam believes in the vocal power of Gen-Z and en...
Aug 02, 2023•17 min
Betsy Pake (https://www.linkedin.com/in/bpake/), former Cventer and Subconscious Change Expert, is back! A big fan of the New Year, new beginnings, and Monday mornings, she’s a marketer and event professional who loves to reflect on successes and learn from failures. In this part two episode, she joins us for a discussion around uncovering the power of reflection and goal setting. Listen in as she shares insights on transforming failures into successes, celebrating successes, and creating an ach...
Jul 26, 2023•39 min
Events are known to be a social experience. And while this may not be a problem for extroverted individuals, it’s important to take a step back to ensure that our introverted guests are also having a great time. But what steps can you take to reach that goal? In this episode, hosts Alyssa Peltier (https://www.linkedin.com/in/alyssapeltier), Rachel Andrews (https://www.linkedin.com/in/rachel-k-andrews), and Paulina Giusti (https://www.linkedin.com/in/paulina-giusti-96644712/) sit down to share th...
Jul 19, 2023•16 min
Sponsorships can be a great way to collaborate with another company to create a great experience at your next event. When you connect with a sponsor, not only do both parties get the chance to step in front of a new audience, but it also opens an opportunity for your guests to get more out of your experience. In this episode, Nick Kopach (https://www.linkedin.com/in/nick-kopach-13b56b9/), Director of National Event Sales & Programs at Topgolf (https://topgolf.com/us/), joins the show and sha...
Jul 12, 2023•36 min
Diversity, equity, and inclusion form the foundation for fostering a sense of belonging and acceptance for all individuals. Therefore, it’s important to make sure you’re keeping DEI in mind when planning an event. What steps can you take to set yourself up for success? In this episode, Nathan Chin (https://www.linkedin.com/in/nathanmchin/), Global Head of Diversity, Equity, & Inclusion at Cvent (https://catalog.colorado.edu/courses-a-z/cven/), joins the show to share his insights on creating...
Jul 05, 2023•29 min
Pride is something that should continue to be celebrated on a day-to-day basis, not just during the month of June. When planning an event, it’s important to ensure that you create an experience that everyone can enjoy, regardless of race, disability, or sexuality. In honor of Pride month, this week’s episode features Michael Newton (https://www.linkedin.com/in/mnewtonuk/?originalSubdomain=uk), Senior Manager at Cvent (http://cvent.com/). Michael joins the show to reflect on how the meetings and ...
Jun 28, 2023•31 min
Trade shows can be an exciting way to get your organization in front of a new audience. Knowing how to plan and take notes from other successful stands can go a long way towards making your experience a success. In this episode, Carina Bauer (https://www.linkedin.com/in/carina-bauer17/?originalSubdomain=uk), CEO of IMEX Group (https://www.imexexhibitions.com/) and Jamie Vaughan (https://www.linkedin.com/in/jamiemvaughan/?originalSubdomain=uk), Vice President of European Sales at Cvent (https://w...
Jun 21, 2023•18 min
Marketing conferences and events are a great way to generate buzz around your organization. With Cvent Connect right around the corner, it’s time to take a peek behind the curtain to discover what you can expect from this year’s event. In this episode, Robin Clark (https://www.linkedin.com/in/robin-clark-972872110/), Senior Manager of Event Marketing and Trade Shows at Cvent (https://www.cvent.com/), joins the show to share her insights on planning a successful experience. Robin details the impo...
Jun 14, 2023•30 min
Accessibility plays a key role in ensuring an event can be enjoyed by everyone. Learning how to make your experience as inclusive as possible is important, but where should you start? In this episode, Ryan Curtis-Johnson (https://www.linkedin.com/in/ryan-curtis-johnson-b2233330/?originalSubdomain=uk), Director of Communications at The Valuable 500 (https://www.thevaluable500.com/), dives into why accessibility should be a priority. Making sure everyone can enjoy the same experience, regardless o...
May 31, 2023•35 min
Travel plays a big part in the meetings and events industry. In a global effort to reduce carbon emissions, companies are exploring how they can do their part to help sustain our environment. Before you can make an impact, it’s important to understand the problem and devise an efficient way to tackle it. In this episode, Timothy Jones (https://www.linkedin.com/in/timothy-jones-2bb781142/), Head of Corporate Travel at Cvent (https://www.cvent.com/), discusses carbon emissions and their impact on ...
May 24, 2023•37 min
Attending a trade show can be a great way to get more eyes on your business, but what if a booth isn’t in your budget? How can you still make an impact and get your information out there? In this mini-episode, Arthur Castillo (https://www.linkedin.com/in/arthur-castillo), Head of Dark Social & Evangelism at Chili Piper (https://www.chilipiper.com/), is back to share his experience at Dreamforce 2022. When faced with the event’s high booth prices, Chili Piper decided to find a new way to make...
May 17, 2023•8 min
At a trade show, a lot of time and effort goes into making sure your booth can make a strong impact in a matter of moments. It’s important to connect with your audience, providing them both information and an experience. But what can you do to take it a step further? How can you leap beyond the 10x10 booth? In this episode, Arthur Castillo (https://www.linkedin.com/in/arthur-castillo), Head of Dark Social & Evangelism at Chili Piper (https://www.chilipiper.com/), joins the show to share his ...
May 10, 2023•43 min
A lot of time and effort goes into making sure the event runs smoothly, but what often gets overlooked is the guest experience outside the event. While you may have planned out the perfect menu, guest speakers, and venue, going the extra mile to ensure that your attendees have leisurely options outside of the event can help to make the experience a memorable one. In this episode, Melinda Burdette (https://www.linkedin.com/in/melinda-burdette-cmp-cmm-84b9637/), Senior Director of Events with Meet...
May 03, 2023•33 min
We spend a lot of time thinking about where we are in our careers, but sometimes it's good to take a step back and reflect on how we got here. We can use the knowledge we’ve gained through our experiences to lend a helping hand to the next generation and help them find their way to a successful future. For those searching for a place to begin their careers, reaching out to role models in your field can be a great way to get your foot in the door. In this episode, Kate Levenstien (https://www.lin...
Apr 26, 2023•35 min
