Thinking Outside the Booth with Arthur Castillo

At a trade show, a lot of time and effort goes into making sure your booth can make a strong impact in a matter of moments. It’s important to connect with your audience, providing them both information and an experience. But what can you do to take it a step further? How can you leap beyond the 10x10 booth? In this episode, Arthur Castillo (https://www.linkedin.com/in/arthur-castillo), Head of Dark Social & Evangelism at Chili Piper (https://www.chilipiper.com/), joins the show to share his insights on taking the guest experience to the next level at trade shows. Arthur describes the “deposit versus withdrawal mindset.” He explains that it’s important to make sure you’re “depositing” something to everyone that visits your booth. Give them more than the “withdrawal” of information from your demo. You’ll also discover how booking a demo with someone on the spot can go a long way towards continuing interaction post-event. And by implementing a hybrid aspect to your booth through video content, you can widen that reach even further. In this episode, you’ll learn: The importance of standing out from the rest of the “noise” at an event How knowing the event’s audience can inform how you operate your booth How to break through the “solicitation stigma”