IMEX Frankfurt is one of the biggest events for hospitality and event professionals. With their 20th year anniversary this year, they had 100 countries represented and over 11,000 attendees. It is the place to be for anyone looking to learn more about the industry, get a sneak peek at innovation, and hear from industry-leading professionals. But don’t worry if you weren’t able to attend. In this episode, Rachel Andrews is joined by Karen Carter, Director of Enterprise Marketing for Europe at Cve...
Jun 16, 2022•30 min
Virtual events or in-person events? Why choose when you can take the best of both worlds and go hybrid! Kelli Kopec, Senior Product Marketing Manager at Cvent and Lauren Allison, Lead Meeting and Event Planner at Cvent join Paulina on this episode to discuss another event that was a smash hit - the Cvent Travel Summit. The coolest part? It morphed from being an entirely virtual event to a hybrid one with great results. Listen in to learn how to stay agile across the board so you can reach more p...
Jun 07, 2022•24 min
We’ve spent the last couple of years mastering virtual and then hybrid events, but now big, beautiful, in-person events are back! And the possibilities are endless. In this episode, our hosts Alyssa, Rachel, and Paulina discuss the new approaches being taken when planning massive events, both in the B2B and B2C spheres. Throughout the conversation, you’ll learn about the focus on incorporating technology and streamlined convenience into experiences and get inspired to go big, once again.
May 31, 2022•25 min
CMP, CGMP, PMP, CMM…Do you already have tons of acronyms after your title? Or are you thinking about adding some? In this episode we’re joined by Amanda Young, Owner of Young Events Consulting and Nari Courtney, Senior Marketing Manager at Cvent, to discuss professional development. As you listen, you’ll learn about the different educational and advancement opportunities available. You’ll also gain insight into deciding which certifications are right for you (and which ones you should pass up). ...
May 24, 2022•32 min
Felica Asiedu is the Senior Marketing Manager in Europe for Cvent, and on this episode she joins the gang to discuss the trends she’s seeing with events at a global scale. Since COVID, the way we tackle events is different. This includes basic logistic complications but also behavioral changes. Things like drinking gallons of coffee because you’re used to having your coffee pot next to you or taking quick naps over lunch because, why not? So what are other differentiations you need to be thinkin...
May 17, 2022•23 min
The crew at Cvent just participated in a pretty noteworthy conference, the Forrester B2B Summit, and we want to tell you all about it! It's a third-party consultant agency that allows us to get out of the sales pitches and really talk about marketing as a whole. Pretty awesome stuff. So, on the show today Alyssa is joined by Christine Kelly, a team lead of the Marketing Technology team at Cvent, and Tiffany Sanford, a member of the Demand Generation team. Listen in as they share their favorite m...
May 10, 2022•30 min
This is a special live episode from the annual Cvent CONNECT conference for event professionals, marketers, and engagement experts. Listen in as Alyssa, Paulina, and Rachel share some of their highlights from past years and dish out advice on making the most of networking opportunities. Our trio is loving how much human connections are making a comeback in the industry so they can go out and do epic sh*t! If you want to do the same (and of course you do) listen in and get pumped for next year’s ...
May 04, 2022•16 min
COVID-19 and quarantine are fading like distant memories, and events, both internal and external, are on the rise. So how should you be thinking about your internal events to get the most impact? Rachel and Paulina get behind the mic to share lessons learned from the internal events they’ve kicked off for Cvent this year. Listen in to hear the creative ways they’ve been able to give attendees the experience they want and how identifying the purpose of the event is key. Key Takeaways: - Thinking ...
Apr 19, 2022•21 min
Since 2019, the average user has watched over 100 minutes of video content per day. That’s a lot of time, which is why it’s so important to think about video as a part of your marketing strategy. In this episode, hosts Alyssa, Rachel, and Paulina discuss how events and video converge, creating a bigger picture of your marketing strategy. Hint: it’s not just about capturing the video and putting it on social media. Curious to know what the true secret sauce is? Go ahead and press play. Key Takeaw...
Apr 12, 2022•25 min
Great events create great brands, and it takes a village to create an event worthy of your company image. Meet your village: Paulina, Alyssa, Rachel, and Brock. They’re part of the team behind CVENT, and your hosts for the Great Events podcast.
Apr 05, 2022•2 min
Meet Rachel Andrews, Senior Director of Meetings and Events at Cvent–and one of the hosts of the Great Events podcast. Overseeing over 1,000 global events a year, she is an expert in turning chaos into something beautiful. Rachel loves bringing people together in a meaningful way, enabling her to deliver amazing events with a purpose. In this episode, you’ll get to know Rachel–from her early modeling days, to her love of the outdoors, to her forward-thinking mindset about how to use data to make...
Mar 29, 2022•5 min
Meet Paulina Giusti, Senior Manager of Meetings and Events at Cvent–and one of the hosts of the Great Events podcast. From high-touch luxury meetings and VIP incentive programs, to large-scale conferences and trade shows, she is an expert in handling the “Invisible Workload” of planners, enabling her to deliver more successful events with a more balanced mindset. In this episode, you’ll get to know Paulina–from her past as a ballet dancer, to her surprise proposal from her husband ahead of one o...
Mar 24, 2022•5 min
Meet Alyssa Peltier, Senior Manager of Product Marketing at Cvent–and one of the hosts of the Great Events podcast. Alyssa helps enterprise organizations and Cvent consultants tell the story of how planning, meetings and events, and marketing organizations can work together to achieve growth outcomes. In this episode, you’ll get to know Alyssa–from her month working on a vineyard in France, to her passion for always changing up your event program strategies (even if it means you fail a few times...
Mar 22, 2022•5 min
For our last installment of our six-part series, we are talking all about post event activation. Our speakers, Manpreet Kaur, Director of Meetings and Events at Cvent, and Robin Clark, Manager of Trade Shows and Events at Cvent, talk us through everything they do to make sure that the data collected at Cvent CONNECT 2021 is used in an effective way to make the event that much more successful. Listen in to hear how they use engagement scoring, their take on activating data, and insights on what d...
Aug 05, 2021•18 min
Let's talk about tech! In this episode we talk to our tech experts on what it really takes to put on a hybrid event. In our fifth installment of our six-part series of going behind the scenes of Cvent CONNECT 2021, we are talking all about technology. We are joined by our experts Taylor Bohn, Event Technology Lead at Cvent, David Heizer, Assistant Team Lead, Professional Services at Cvent, and Paulina Giusti, Senior Manager of Meetings & Events at Cvent, on everything technology and get thei...
Jul 29, 2021•24 min
For part four of our six-part Behind the Scenes of Cvent CONNECT 2021 series, we talk to Lauren Allison, Kayla Sommers, Paulina Giusti, from our Meetings & Events team here at Cvent to get insights on how they worked with our partners and vendors on our hybrid event. Listen in to hear how they worked with the venue, AV company, and more to put saftey first and still make this event a great experience for both the in-person and virtual audience. If you haven't already, you can still register ...
Jul 27, 2021•23 min
In this episode we are joined by Sam Efthimiades and Allyson Evancheck from our Meetings & Events team here at Cvent. They join us today to talk through everything that it takes to efficiently and effectively staff a hybrid event. Listen in to hear all their tips and tricks from staffing our annual event Cvent CONNECT 2021 which is hybrid this year. If you haven't already, you can still register to join us at Cvent CONNECT 2021! Choose to join from your couch, your car, your office, or at th...
Jul 22, 2021•20 min
Listen in to episode two with Rachel Andrews, head of Meetings & Events here at Cvent, and Paulina Giusti, the Lead Planner for Cvent CONNECT 2021. In this episode we are talking all about the hybrid event design of Cvent CONNECT 2021. Stay tuned to hear all they had to say and keep up with our series so you don't miss any piece of what it takes to make Cvent CONNECT a hybrid event. If you haven't already, you can still register to join us at Cvent CONNECT 2021! Choose to join from your couc...
Jul 20, 2021•10 min
We're back to bring you a behind the scenes look at how we're putting on a hybrid Cvent CONNECT 2021. Listen in to hear how Cvent planners are preparing for our hybrid event as they are working on it! In this episode we are joined by Rachel Andrews, head of Meetings & Events here at Cvent, and Paulina Giusti, the Lead Planner for Cvent CONNECT 2021. They share with us the first steps in the making of this hybrid event, which is how the decision to go hybrid was actually made. Stay tuned to h...
Jul 15, 2021•13 min
In this episode we talk to Sofia Leiva from 3Play Media about how to make events accessible in 2021. Accessibility is so important no matter what type of event you are having, but it is becoming especially important for virtual events. Our guest shares her best tips and tricks on how to make sure that everyone can take part in your event whether it is in-person or online. Tune in to hear how you can ensure your content can be consumed by everyone.
Apr 01, 2021•17 min
In this episode, we reconnected with another of our favorite guests, Mark Jeffries. He shared all his tips for having an engaging virtual event. As we caught up with Mark Jeffries, he filled us in on his new venture and how things have changed (or not) for an event MC. With all his experience with virtual events, Mark, has a lot of tips to keep your attendees engaged and how to tailor your event to be fit for a virtual audience. You won’t want to miss this episode!
Mar 04, 2021•24 min
In this episode, we sit down with one of our favorite guests, Brenda Ainsburg, from Siemens. Brenda shares with us how her first virtual event went, and everything she learned by putting on the event with a new virtual platform just 7 weeks before the first day of the event. Listen in to hear how even with the time crunch, learning curve, and many other obstacles that came up, Brenda still made this virtual event a success!
Feb 11, 2021•32 min
In this episode, we get to hear from both the planner and hotelier side on what it really takes to plan and execute a hybrid event. They show us how this is possible and share what they think are the essentials for putting on a hybrid event. Listen in to hear all their learnings and how their event went!
Jan 28, 2021•15 min
In today's episode we are joined by Tom Romine, Founder and CEO of Cultivate, to talk all about gifting experiences. Not only is gifting a topic we love to talk about, but it is also an important one. There is nothing worse than receiving a gift for a job well done, but being given something that you simply don't like. Cultivate has worked hard over the years to ensure that every gifting experience is tailored to the employee, client, etc. to make sure that the every gift fulfills both the giver...
Nov 12, 2020•21 min
In this episode we discuss the evolution of virtual and hybrid events with our guests Peter Gentile, VP of Sales at OVATION and Carolyn Waldron-Parr, Executive Video Producer at OVATION. Since virtual events took the forefront earlier this year, our guests have learned a lot through their personal experiences and joined us to share their learnings. We touch on topics about how technology has evolved and changed since that time, new audience expectations they are seeing, and they share their pers...
Oct 29, 2020•26 min
Today’s episode is all about bringing a more people-centric approach to your event marketing. We’re joined by Zoe Fernandez and Jaclyn Sass, two leading members of the team at Merkle that put on Merkle’s annual executive summit, global client summit, and other incredible events. A big part of Zoe and Jaclyn’s mission is to change the perception of women in the industry while elevating the perception of events from logistical and administrative support to one of administrative excellence. It’s th...
Oct 22, 2020•30 min
In this episode we are joined by Sarah Peck, Executive Director of Startup Parent. Sarah shares her story with us and company's mission to help reinvent work and parenthood. Tune in to also hear some useful tips on how to deliver more engaging virtual meetings and avoid the fatigue we all feel after a long day of video calls. Resources Mentioned in the Episde: * Startup Parent webpage (www.startupparent.com) * The Wise Women's Council (http://startupparent.com/wwc) * Starup Parent podcast (https...
Oct 08, 2020•29 min
For this episode, we talked to Martha Austin from Playa Hotels & Resorts about how they are handling re-opening safely. Martha shared with us how Playa Hotels & Resorts is using their health and safety programs to ensure everyone can comfortably and safely travel to their destinations again. Tune in to hear Martha share the many ways they are keeping guests safe.
Oct 01, 2020•27 min
In this episode, we sat down and talked to Steve Shultz about how the Lincoln Financial Group was able to quickly pivot their in-person events to successful virtual experiences. Steve shares how his team and himself had to think outside the box and take on new roles to be able to successfully navigate putting on virtual events. Tune in to hear more of Steve's story and his tips for having great virtual events!
Sep 24, 2020•32 min
Alexis and Emma from ConnectSeven Group in Canada talk to us about their involvement with British Columbia’s reopening plan in the events industry. They also come with some valuable insights into what we can do to still be sustainable at events while being sensitive to new requirements. Hear their thoughts related to some of the signs or metrics that we can look out for to track progress and ensure we are moving in the right direction with the reopening. They also shared their perspective on wha...
Sep 10, 2020•33 min
