Reactions to the Forrester B2B Summit

The crew at Cvent just participated in a pretty noteworthy conference, the Forrester B2B Summit, and we want to tell you all about it! It's a third-party consultant agency that allows us to get out of the sales pitches and really talk about marketing as a whole. Pretty awesome stuff. So, on the show today Alyssa is joined by Christine Kelly, a team lead of the Marketing Technology team at Cvent, and Tiffany Sanford, a member of the Demand Generation team. Listen in as they share their favorite moments and takeaways from the conference. Key Takeaways: - Catering the experience to how you want to participate - Choosing the right experiences for the right audiences - Making lasting brand impressions What to listen for: [01:15] Why they were excited to attend the event [05:06] Lasting impacts of the conference [09:42] Experiencing it without feeling FOMO [12:24] Unique examples of brand impressions [15:07] Top trends in MarTech and marketing [21:30] Keeping your message consistent [23:45] What the trends mean for future events [26:11] The future of networking